Games marketing tasks
•Download as DOCX, PDF•
0 likes•136 views
This document discusses marketing and how it persuades audiences. It asks the reader to list 3 things they wanted or purchased due to advertising. It then has the reader analyze how those advertisements were successful in persuading them using Richard Dyer's Utopian Theory, which suggests media offers audiences diversion, aspiration, community, abundance, identity, and energy. The document prompts working with a partner to analyze an image using this theory by first establishing the audience.
Report
Share
Report
Share
Recommended
Publishing a book: from start to finish
The document outlines the process of producing a book from start to finish, including preproduction such as finding an illustrator, budgeting, and editing; production tasks like formatting, printing, and file preparation; and postproduction marketing through advertising, websites, book launches, and media appearances to promote and sell the published book. The author emphasizes the importance of thorough proofreading and obtaining proper permissions for any copyrighted content.
Interview by Naguib Chowdhury (KM Talk)
As we all know the future of business is changing rapidly with the emergence of the Asian middle class, extensive use of social media to facilitate choices, cyber threats, climate change etc, how do you see companies in Asia moving towards managing expectations of their customers as well as employees?
What role of customer knowledge now in deciding companies' business strategies?
With the advent of cloud computing and social media, what is the best way to approach a knowledge platform?
How dynamic KM needs to be 5 years from now? Where to focus?
Music video script_template_update_nov_2013
The document is a script for a music video for the song "AYO!" by Sam Binga FT. Redders. The script outlines 7 scenes that will make up the music video. Each scene provides the timing, shots that will be used which include close ups, mid shots and long shots, and what the artist will be doing in each scene, which is generally miming the lyrics of the song while going about daily activities. The goal is to create a performance based music video that follows the artist through various scenes.
Инфографика. 10 правил PR профи.
10 правил для профессионального пиарщика, который хочет быть и оставаться лучшим: Будь гибким. Найди big story. и другие 8 правил.
Palestra HSM - Grandes autores
Slides das palestras de grandes gurus.
- Kevin Roberts, Lovemarks
- Andreas Weigend, Marketing e vendas na Web 2.0
- Philip Kotler, Marketing e vendas nas crises
- Andris Zoltners, Desempenho na força de vendas
- José Carlos Teixeira, Criação de valor
Dates for plant sales 2012
This document provides the dates, venues, and times for plant sales organized by Dublin City Council in the South East area in 2012. Plant sales will take place on various dates from May 21st to May 29th at locations such as Beech Hill Court, Ranelagh Triangle, Mount Drummond Court, Maxwell Court, and Sandymount Green, between the hours of 10am and 2pm.
Recommended
Publishing a book: from start to finish
The document outlines the process of producing a book from start to finish, including preproduction such as finding an illustrator, budgeting, and editing; production tasks like formatting, printing, and file preparation; and postproduction marketing through advertising, websites, book launches, and media appearances to promote and sell the published book. The author emphasizes the importance of thorough proofreading and obtaining proper permissions for any copyrighted content.
Interview by Naguib Chowdhury (KM Talk)
As we all know the future of business is changing rapidly with the emergence of the Asian middle class, extensive use of social media to facilitate choices, cyber threats, climate change etc, how do you see companies in Asia moving towards managing expectations of their customers as well as employees?
What role of customer knowledge now in deciding companies' business strategies?
With the advent of cloud computing and social media, what is the best way to approach a knowledge platform?
How dynamic KM needs to be 5 years from now? Where to focus?
Music video script_template_update_nov_2013
The document is a script for a music video for the song "AYO!" by Sam Binga FT. Redders. The script outlines 7 scenes that will make up the music video. Each scene provides the timing, shots that will be used which include close ups, mid shots and long shots, and what the artist will be doing in each scene, which is generally miming the lyrics of the song while going about daily activities. The goal is to create a performance based music video that follows the artist through various scenes.
Инфографика. 10 правил PR профи.
10 правил для профессионального пиарщика, который хочет быть и оставаться лучшим: Будь гибким. Найди big story. и другие 8 правил.
Palestra HSM - Grandes autores
Slides das palestras de grandes gurus.
- Kevin Roberts, Lovemarks
- Andreas Weigend, Marketing e vendas na Web 2.0
- Philip Kotler, Marketing e vendas nas crises
- Andris Zoltners, Desempenho na força de vendas
- José Carlos Teixeira, Criação de valor
Dates for plant sales 2012
This document provides the dates, venues, and times for plant sales organized by Dublin City Council in the South East area in 2012. Plant sales will take place on various dates from May 21st to May 29th at locations such as Beech Hill Court, Ranelagh Triangle, Mount Drummond Court, Maxwell Court, and Sandymount Green, between the hours of 10am and 2pm.
Ongemakkelijke Situaties Door Roy Villevoyes Complexe Kunst
Recensie voor CultuurBewust.nl over het werk van Roy Villevoye
MARIO WEITZ EN OBSERVATORIO ESTEMA
Mario Weitz, consultor del Banco Mundial, cree que España saldrá de la crisis pero no antes de 2015. Considera que España debe apostar por un modelo exportador centrado en países emergentes, y que la formación y la internacionalización serán claves para la recuperación. También cree que la inversión en educación y en investigación son importantes para la recuperación económica.
Respuestas de la pregunta
El documento es un trabajo escrito por una alumna llamada Iris Rumualda Carreón Rangel para su maestro Edgar Mata Ortíz sobre cosas importantes que debería aprender para trabajar en el siglo XXI. En 10 puntos, la alumna destaca la importancia de recibir una educación de calidad con profesores capacitados, aprender sobre tecnología y sitios web, desarrollar habilidades prácticas más allá de lo teórico, trabajar en equipo, ser independiente y responsable, relacionarse con profesores, buscar
Инфографика. Чем на самом деле занимаются pr специалисты.
Чем занимаются pr специалисты? Вот что думают люди. Вот что на самом деле мы делаем.
Carata de presentacion
Oumaima Bouchtaoui está interesada en el puesto de gobernanta en el hotel Neptuno Grana Canaria en Playa del Inglés, Islas Canarias, que fue anunciado el 24 de abril de 2012. Ella cree que su formación y experiencia la capacitan para organizar y planificar como se requiere para el puesto. Ella está disponible para una entrevista para proporcionar más detalles de su currículum vitae.
Compelling Presentations
This document provides 16 practical tips for creating compelling presentations. The tips cover preparing by knowing the destination and solving problems, structuring the presentation like a story with a beginning, middle and end, using design elements consistently, interpreting data for the audience, and having a clear call to action. The tips encourage presenters to focus on the audience by adding value and addressing their concerns, and to connect emotionally by presenting with passion and letting their personality shine through.
Brand Heretics - Part 2: Ten Touchstones of a New Belief System
As part of the IPA Excellence Diploma, I wrote a fairly lengthy piece entitled:
"I believe that the future of brands requires heresy: It's time for a new system of leading beliefs".
Even the title is lengthy.
So I've turned it into a presentation and chunked it up into three parts. This is the second, which outlines my ‘strong view, lightly held’ of what an alternative belief system for marketing might entail.
Starting your advertising career
Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
Personal branding
Personal branding is the process of marketing oneself to others. It involves discovering your brand values and mission, creating a personal brand statement, and developing a personal branding toolkit. This toolkit includes elements like a business card, resume, LinkedIn profile, blog/website, and social media profiles. It is important to monitor your brand online using tools like Google, blog comments, and social media analytics services. Once developed, a personal brand must be promoted to the target audience in order to be successful.
Brand Attraction eBook
Attraction is a Beautiful Thing
Whether it’s a business or a non-profit, your goal as a leader is to build, transform, and elevate your brand—so that you can attract attention, create buzz, nurture a preference, generate leads, and engender loyalty.
To do that, you need to understand the essential truths about your organization, interlace them with your audiences’ perspectives, and use that knowledge to create a smart and fearless presence that changes minds and inspires action.
169 200801 Kiss & Sell 94-chapter 6 by Robert Sawyer
This document discusses various aspects of copywriting and naming. It covers topics like what copywriting is, elements of copy, writing copy for different channels like brochures and websites, and naming strategies. Some key points include:
- Copywriting involves crafting compelling written content to promote products and services.
- Effective copy has strong headlines, body text, and taglines that engage the audience.
- Writing for different channels requires tailoring the copy to that format, like ensuring web copy is clear, concise, and engaging.
- Brochures require storytelling and compelling long-form content to support branding.
- Names are an important strategic element and may need to change to align with a company's
Content attractors: Metadata for making more emotionally intelligent recommen...
This document discusses using metadata about the emotional qualities and experiences of content to improve content recommendations. It argues that targeting based on limited data leads audiences to feel pushed and resent brands. Instead, it proposes focusing on general interest content and using tags to describe the distinctive attitudes, emotions, means of revelation, and organizing ideas of content. This "emotionally intelligent" approach aims to match content based on the experiences audiences enjoyed. It outlines tagging content, setting up a recommendation engine, and monitoring/adjusting to improve over time based on analytics. The goal is to become more audience-centric and attuned to what kinds of experiences they seek.
The Advertising Leader
The document provides guidance on developing an effective advertising strategy and creative brief. It emphasizes starting with clear brand vision and strategic objectives, and developing a "big idea" creative strategy that consistently communicates the brand's message over time. The document also stresses evaluating whether the creative expression truly reflects and accomplishes the strategic goals.
8 Ways a Digital Media Platform is More Powerful than “Marketing”
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like?
As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Let's find out ...
Copywriting-Notes-17.pdf
The document provides an overview of copywriting principles and techniques. It defines copywriting and discusses key responsibilities and attributes of a good copywriter. It then outlines 10 persuasive copywriting techniques including repetition, social proof, comparisons, addressing objections, and storytelling. The document concludes by listing 16 principles of copywriting such as focusing on the reader not the product, using attention-getting headlines and graphics, offering testimonials, creating memorable logos and slogans, and motivating responses.
How to start your career in advertising
Greg Christensen, from the Creative agency The Richards Group, has launched a e-book for those who want to start a career in advertising.
Personal Brand Building with Social Media
This document provides an overview of how to build a personal brand using social media. It recommends choosing a niche you are passionate about, creating content around that topic, and establishing an online presence on sites like blogs, Twitter, Facebook and LinkedIn. It stresses the importance of consistently posting high-quality content, connecting with others in your industry, and monetizing your brand over time through methods like affiliate marketing or advertising. With dedication to engaging others and repeating this process, one can develop a following and platform around their personal expertise.
The nomenclature of content marketing, wtf uk content marketing, november 2016
The document discusses different types of content marketing and how to create valuable content. It defines terms like content marketing, native advertising, and influencer marketing. It provides tips for understanding audiences, finding what they want, choosing appropriate content types and formats, answering questions, capturing attention with sticky ideas, educating and inspiring readers, building loyal followings, and treating content as a business asset. The overall message is that creating valuable content requires understanding audiences and providing real value in exchange for their attention.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
Sample Introductory Media Lesson
This document provides an introduction to media studies, including definitions and concepts:
- It defines "media" as standing between reality and the audience to provide representations rather than the real thing.
- It discusses how a self-portrait drawing is a mediated representation influenced by genre, audience, narrative and institution.
- It introduces key concepts in media like genre, audience, narrative and institution and how they work together.
- It discusses how media audiences are categorized using demographics like age, gender, socio-economics and psychographics like attitudes.
- It gives examples of ITV sales categories used to segment media audiences like housewives, children, and men in different age groups.
More Related Content
Viewers also liked
Ongemakkelijke Situaties Door Roy Villevoyes Complexe Kunst
Recensie voor CultuurBewust.nl over het werk van Roy Villevoye
MARIO WEITZ EN OBSERVATORIO ESTEMA
Mario Weitz, consultor del Banco Mundial, cree que España saldrá de la crisis pero no antes de 2015. Considera que España debe apostar por un modelo exportador centrado en países emergentes, y que la formación y la internacionalización serán claves para la recuperación. También cree que la inversión en educación y en investigación son importantes para la recuperación económica.
Respuestas de la pregunta
El documento es un trabajo escrito por una alumna llamada Iris Rumualda Carreón Rangel para su maestro Edgar Mata Ortíz sobre cosas importantes que debería aprender para trabajar en el siglo XXI. En 10 puntos, la alumna destaca la importancia de recibir una educación de calidad con profesores capacitados, aprender sobre tecnología y sitios web, desarrollar habilidades prácticas más allá de lo teórico, trabajar en equipo, ser independiente y responsable, relacionarse con profesores, buscar
Инфографика. Чем на самом деле занимаются pr специалисты.
Чем занимаются pr специалисты? Вот что думают люди. Вот что на самом деле мы делаем.
Carata de presentacion
Oumaima Bouchtaoui está interesada en el puesto de gobernanta en el hotel Neptuno Grana Canaria en Playa del Inglés, Islas Canarias, que fue anunciado el 24 de abril de 2012. Ella cree que su formación y experiencia la capacitan para organizar y planificar como se requiere para el puesto. Ella está disponible para una entrevista para proporcionar más detalles de su currículum vitae.
Viewers also liked (7)
Ongemakkelijke Situaties Door Roy Villevoyes Complexe Kunst
Ongemakkelijke Situaties Door Roy Villevoyes Complexe Kunst
Инфографика. Чем на самом деле занимаются pr специалисты.
Инфографика. Чем на самом деле занимаются pr специалисты.
Similar to Games marketing tasks
Compelling Presentations
This document provides 16 practical tips for creating compelling presentations. The tips cover preparing by knowing the destination and solving problems, structuring the presentation like a story with a beginning, middle and end, using design elements consistently, interpreting data for the audience, and having a clear call to action. The tips encourage presenters to focus on the audience by adding value and addressing their concerns, and to connect emotionally by presenting with passion and letting their personality shine through.
Brand Heretics - Part 2: Ten Touchstones of a New Belief System
As part of the IPA Excellence Diploma, I wrote a fairly lengthy piece entitled:
"I believe that the future of brands requires heresy: It's time for a new system of leading beliefs".
Even the title is lengthy.
So I've turned it into a presentation and chunked it up into three parts. This is the second, which outlines my ‘strong view, lightly held’ of what an alternative belief system for marketing might entail.
Starting your advertising career
Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
Personal branding
Personal branding is the process of marketing oneself to others. It involves discovering your brand values and mission, creating a personal brand statement, and developing a personal branding toolkit. This toolkit includes elements like a business card, resume, LinkedIn profile, blog/website, and social media profiles. It is important to monitor your brand online using tools like Google, blog comments, and social media analytics services. Once developed, a personal brand must be promoted to the target audience in order to be successful.
Brand Attraction eBook
Attraction is a Beautiful Thing
Whether it’s a business or a non-profit, your goal as a leader is to build, transform, and elevate your brand—so that you can attract attention, create buzz, nurture a preference, generate leads, and engender loyalty.
To do that, you need to understand the essential truths about your organization, interlace them with your audiences’ perspectives, and use that knowledge to create a smart and fearless presence that changes minds and inspires action.
169 200801 Kiss & Sell 94-chapter 6 by Robert Sawyer
This document discusses various aspects of copywriting and naming. It covers topics like what copywriting is, elements of copy, writing copy for different channels like brochures and websites, and naming strategies. Some key points include:
- Copywriting involves crafting compelling written content to promote products and services.
- Effective copy has strong headlines, body text, and taglines that engage the audience.
- Writing for different channels requires tailoring the copy to that format, like ensuring web copy is clear, concise, and engaging.
- Brochures require storytelling and compelling long-form content to support branding.
- Names are an important strategic element and may need to change to align with a company's
Content attractors: Metadata for making more emotionally intelligent recommen...
This document discusses using metadata about the emotional qualities and experiences of content to improve content recommendations. It argues that targeting based on limited data leads audiences to feel pushed and resent brands. Instead, it proposes focusing on general interest content and using tags to describe the distinctive attitudes, emotions, means of revelation, and organizing ideas of content. This "emotionally intelligent" approach aims to match content based on the experiences audiences enjoyed. It outlines tagging content, setting up a recommendation engine, and monitoring/adjusting to improve over time based on analytics. The goal is to become more audience-centric and attuned to what kinds of experiences they seek.
The Advertising Leader
The document provides guidance on developing an effective advertising strategy and creative brief. It emphasizes starting with clear brand vision and strategic objectives, and developing a "big idea" creative strategy that consistently communicates the brand's message over time. The document also stresses evaluating whether the creative expression truly reflects and accomplishes the strategic goals.
8 Ways a Digital Media Platform is More Powerful than “Marketing”
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like?
As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Let's find out ...
Copywriting-Notes-17.pdf
The document provides an overview of copywriting principles and techniques. It defines copywriting and discusses key responsibilities and attributes of a good copywriter. It then outlines 10 persuasive copywriting techniques including repetition, social proof, comparisons, addressing objections, and storytelling. The document concludes by listing 16 principles of copywriting such as focusing on the reader not the product, using attention-getting headlines and graphics, offering testimonials, creating memorable logos and slogans, and motivating responses.
How to start your career in advertising
Greg Christensen, from the Creative agency The Richards Group, has launched a e-book for those who want to start a career in advertising.
Personal Brand Building with Social Media
This document provides an overview of how to build a personal brand using social media. It recommends choosing a niche you are passionate about, creating content around that topic, and establishing an online presence on sites like blogs, Twitter, Facebook and LinkedIn. It stresses the importance of consistently posting high-quality content, connecting with others in your industry, and monetizing your brand over time through methods like affiliate marketing or advertising. With dedication to engaging others and repeating this process, one can develop a following and platform around their personal expertise.
The nomenclature of content marketing, wtf uk content marketing, november 2016
The document discusses different types of content marketing and how to create valuable content. It defines terms like content marketing, native advertising, and influencer marketing. It provides tips for understanding audiences, finding what they want, choosing appropriate content types and formats, answering questions, capturing attention with sticky ideas, educating and inspiring readers, building loyal followings, and treating content as a business asset. The overall message is that creating valuable content requires understanding audiences and providing real value in exchange for their attention.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
Sample Introductory Media Lesson
This document provides an introduction to media studies, including definitions and concepts:
- It defines "media" as standing between reality and the audience to provide representations rather than the real thing.
- It discusses how a self-portrait drawing is a mediated representation influenced by genre, audience, narrative and institution.
- It introduces key concepts in media like genre, audience, narrative and institution and how they work together.
- It discusses how media audiences are categorized using demographics like age, gender, socio-economics and psychographics like attitudes.
- It gives examples of ITV sales categories used to segment media audiences like housewives, children, and men in different age groups.
126 190921 Cutting edge Advertising by Jim Aitchison Chapter 1-3
126 190921 Cutting edge Advertising by Jim Aitchison Chapter 1-3Lia s. Associates | Branding & Design
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success168 200725 Kiss & Sell intro-93 by Robert Sawyer
Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved.
As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
Ad pp everything .pptx
This document provides an overview of Section B of the A Level Media Studies exam, which focuses on media language and representations in advertising, music videos, and magazines. It outlines the topics, questions, and assessment criteria students will encounter in this section of the exam, and recommends focusing study on analyzing unseen print advertisements in genres like charity, perfume, and sports drinks ads.
Evaluation
The document provides guidance for students completing an evaluation of their music magazine coursework. It outlines that the evaluation should be 3-7 questions answering how the student's media product used or developed conventions, represented social groups, would be distributed, attracted its intended audience, what technologies were learned, and how the student progressed from their preliminary task. The evaluation allows students to reflect on what they learned and can impact their overall grade.
Personal Branding Workshop
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
Similar to Games marketing tasks (20)
Brand Heretics - Part 2: Ten Touchstones of a New Belief System
Brand Heretics - Part 2: Ten Touchstones of a New Belief System
169 200801 Kiss & Sell 94-chapter 6 by Robert Sawyer
169 200801 Kiss & Sell 94-chapter 6 by Robert Sawyer
Content attractors: Metadata for making more emotionally intelligent recommen...
Content attractors: Metadata for making more emotionally intelligent recommen...
8 Ways a Digital Media Platform is More Powerful than “Marketing”
8 Ways a Digital Media Platform is More Powerful than “Marketing”
The nomenclature of content marketing, wtf uk content marketing, november 2016
The nomenclature of content marketing, wtf uk content marketing, november 2016
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
126 190921 Cutting edge Advertising by Jim Aitchison Chapter 1-3
126 190921 Cutting edge Advertising by Jim Aitchison Chapter 1-3
More from Anya Navaratnam
Production
The document is a survey asking respondents about their TV watching habits, including the number of hours spent watching TV per day, preferred movie and TV genres, most watched channels, age, gender, ethnicity, and popular websites visited. Respondents are given multiple choice answers to select from for each question.
Presentation1
The document discusses two photos - an edited photo that makes the subject look prettier than reality, and a staged photo where the subject is prepared and posing for the photo. A third photo shows the subject in an unflattering moment where they were caught off guard and not prepared, changing the way people see them.
Moral panics
Hitler published the belief that Jews were dangerous to German civilization and would poison them all if steps were not taken to preserve racial purity. This example shows how a moral panic can arise from the belief that a group is threatening to a society, as Hitler generated fear that Jews would destroy German culture through intermixing.
Media pie chart
This document appears to be a survey about media consumption habits. It asks respondents about the number of hours spent watching TV each day, favorite movie genres, TV channels and websites visited. Additional questions cover age, gender, ethnicity. The survey results are from students named Helena Rickeard, Agata Wesek, Sophiar Jack and Anya Navaratnam.
Intertextualities
The video shows a boy band member walking alone in the dark, deep in thought, before joining up with the other members in a well-lit setting typical of boy band videos, showing that although he was alone with his thoughts before, he is now happier being together and united with the group.
Games marketing tasks
This document discusses marketing and how it persuades audiences. It asks the reader to list 3 things they wanted or purchased due to advertising. It then has the reader analyze how those advertisements were successful in persuading them using Richard Dyer's Utopian Theory, which suggests media offers audiences diversion, aspiration, community, abundance, identity, and energy. The document prompts working with a partner to analyze an image using this theory by first establishing the audience.
Games marketing
This document discusses marketing games to target audiences. It provides theories on how marketing creates desirable associations that appeal to audiences. For example, marketing offers [1] escapism by portraying characters audiences want to be, [2] a sense of community by including multiple playable characters, and [3] the promise of excitement through images of active characters. Effective marketing links a game's genre, representation of desirable identities and lifestyles, and the interests of its intended audience.
Project
Rihanna is a celebrity who is endorsed to promote a product because she has many fans and can be a role model. The document suggests using her popularity and influence to market a product by having her endorse it since fans may be persuaded to purchase something if she supports it. Capital letters and bright colors are recommended for marketing materials to catch people's attention.
Production QUESTIONS
The document is a survey asking respondents about their TV watching habits, including the number of hours spent watching TV per day, preferred movie and TV genres, most watched channels, age, gender, ethnicity, and commonly visited websites. Respondents are given multiple choice answers to select for each question.
Media pie chart
A survey was conducted with four students - Helena Rickeard, Agata Wesek, Sophiar Jack, and Anya Navaratnam. The survey results showed that Helena, Agata, and Sophiar were all in the 9th grade and in class TB, while Anya was in the 9th grade and in class SP.
My illustrator creature
I have created an imaginary creature for my illustration project. This creature has features from different animals such as the body of a bear, wings of a bat, and horns of a goat. I am excited to bring this unique creature to life through my artwork and share my creation.
News
Paddington Bear was voted Britain's best animated character of all time at the ninth British Animation Awards in London. Other winners included The Gruffalo, Aardman Animations, and Harry Potter for best animated sequence in a film. Gorillaz won best video for their song "Stylo," while Bertie Crisp won best short film. Paddington Bear was created by Michael Bond and first published in 1958, having been reimagined in numerous animated adaptations and selling over 35 million books worldwide.
Taking the mickey
My game is called "Taking the Mickey" where players create a character to help stop Mickey Mouse from taking over the world by completing tasks in Toonville. The target audience is ages 7+ of both genders interested in gaming, who would have known characters from their childhood. Advertisements would feature appealing imagery on channels like BBC and Disney to attract different audiences while representing the game's theme of combating Mickey Mouse.
Toy story
Toy Story uses various forms of advertising to promote the films, including posters, billboards, TV trailers, online ads, interviews, and social media. Licensed games and toys were released for all consoles and as collectible items to extend the brand's reach to kids and drive interest in sequels. Live shows and apps further reminded audiences of the franchise wherever they went.
stereotypical teenage love story
Sophiar met the cutest bear on her way home and they spent lots of time together adoring each other greatly, saying they would be together forever. After graduating and losing contact, years later they found each other again and got married.
Representation (Britney Spears)
The document discusses a photo of Britney Spears where editing made her look mad by changing her facial expression and baldness, though the unedited photo likely caught her in an unprepared moment; professionally taken staged photos that are prepared tend to portray celebrities as role models people look up to.
Pos and neg
This document discusses how media portrayals can influence behaviors both positively and negatively in younger audiences. It notes that popular characters using caffeine could influence children, while violent media like games could inspire real criminal acts. The document also suggests media can encourage unhealthily skinny ideals but also promote donating to child welfare and helping others.
More from Anya Navaratnam (18)
Recently uploaded
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night How HR Search Helps in Company Success.pdf
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarProfiles of Iconic Fashion Personalities.pdf
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSRecently uploaded (20)
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Games marketing tasks
- 1. LO: to explore the reasons why marketing is successful by making the link between: genre, representation and audience. NB: Marketing is the means by which products are interfaced with their target audiences; its main function is to sell or persuade. A: Write down the names of 3 things that you have wanted, bought, used or been to see because you saw it advertised: 1………………………………………………………………………………………. 2………………………………………………………………………………………… 3……………………………………………………………………………………….. B: Now, complete the table below thinking about how those adverts (or other forms of marketing were successful). Richard Dyer’s Utopian Theory and Uses and Gratifications Theory: Key Term: What the text offers: Example: Diversion An escape from reality Aspiration Something that you want to be or look up to Community A sense of family, friends and being with others Abundance The idea of plenty – money, friends – when you may have little in reality Identity The texts help you to create and maintain your identity Energy Texts offer activity as opposed to real life which can be sedentary C: Working with a partner, analyse the image that you have been given in terms of what Dyer would suggest that it offers the audience. Make sure that you analyse not describe. You must first establish who the audience is.