The document discusses 10 ideas for the new decade in digital marketing. It begins with an introduction noting how social and digital media have become mainstream over the last decade. The introduction outlines 4 key themes seen across the 10 essays: 1) the shift to digital is global and pervasive, 2) engagement is migrating to mobile, 3) companies are just beginning to embrace engagement, and 4) the future involves using data intelligently while respecting privacy. The document then provides short summaries of each of the 10 essays addressing emerging trends in digital marketing for the new decade.
11 марта 2016 г. команда агентства Publicity Creating провела сразу 2 мероприятия для компании ЛИКОНД: дилерскую конференцию и торжественный фуршет в честь 15-летия данной компании.
The document discusses 10 ideas for the new decade in digital marketing. It begins with an introduction noting how social and digital media have become mainstream over the last decade. The introduction outlines 4 key themes seen across the 10 essays: 1) the shift to digital is global and pervasive, 2) engagement is migrating to mobile, 3) companies are just beginning to embrace engagement, and 4) the future involves using data intelligently while respecting privacy. The document then provides short summaries of each of the 10 essays addressing emerging trends in digital marketing for the new decade.
11 марта 2016 г. команда агентства Publicity Creating провела сразу 2 мероприятия для компании ЛИКОНД: дилерскую конференцию и торжественный фуршет в честь 15-летия данной компании.
Knauf supported a social project to promote youth sports in Ukraine over 3 months. The project included an internet conference with coaches and athletes, publishing articles and press releases about the topic, and creating video content for social media. The project reached over 32 million monthly viewers across top Ukrainian media websites and generated over 18,000 views of its internet, social media, and video content.
This document summarizes several PR projects implemented by Publicity Creating, including intensive tours and conferences. One project involved intensive tours for partners of the URSA company in Ukraine to promote new insulation materials. Another organized intensive tours and castle visits for partners of the Leacond company to strengthen partnerships. A third project discussed was the IV Conference of DAIKIN's Ukrainian dealers in Turkey, attended by over 250 people, with entertainment activities and performances.
The document describes several case studies of public relations campaigns implemented by a Ukrainian PR company. One campaign promoted the general director of a company called AMACO to increase the company's popularity and brand reputation. Another campaign involved forming the reputation of the director of a company called Leacond as a leading speaker on the HVAC market in Ukraine. A third case discussed promoting a new toner brand called ColorWay to enter the top five in the consumables market.
The document describes several PR campaigns and projects implemented for various clients:
1. A campaign launched in 2012 to promote a new product line called URSA GEO for a Spanish insulation materials company entering the Ukrainian market. Activities included articles, exhibitions, and press briefings.
2. Promotion of an IT distributor at exhibitions over 5 years, helping them become a leading player through strategies like competitions and celebrity appearances.
3. Annual PR services and exhibition participation for a sanitary engineering company, including interactive demonstrations and partnerships with other brands.
This document summarizes several PR projects implemented by Publicity Creating, including intensive tours and conferences. One project involved intensive tours for partners of the URSA company in Ukraine to promote new insulation materials. Another organized intensive tours and conferences for partners of the Leacond company to strengthen partnerships and promote new air conditioning equipment. A third project involved a conference in Turkey of over 250 Daikin dealers from Ukraine with presentations, sports, and entertainment.
This document discusses several PR projects implemented for industrial enterprises, including media tours of manufacturing plants and press conferences about new products and factory openings. Case 4 describes a media tour organized for journalists to visit the Cherkassy Bus plant and see a new bus model. Case 9 discusses an information campaign to promote sales of carbureted engines ahead of new emissions standards. Case 18 involves a press tour arranged for media to visit the Miroplast PVC production facility.
The document provides summaries of several PR and marketing projects implemented for B2B companies in Ukraine. They include media tours of manufacturing plants, PR campaigns to increase brand awareness and promote new products, seminars, conferences and incentive tours for partners. The case studies describe the objectives, activities and positive results for the clients, such as increased media coverage, strengthened partnerships and dealer loyalty, and enhanced reputation as market leaders.
This document summarizes several PR projects implemented by Publicity Creating for various clients. It describes a press tour organized for Miroplast, a Ukrainian PVC manufacturer, which resulted in 269 publications. It also outlines PR support provided for the openings of building material plants in Ukraine by Kerameya and TekhnoNIKOL. Another project involved organizing a press tour and seminar for Biona, an agricultural company, to promote their biological products. Publicity Creating implemented various PR strategies and tactics across multiple cases to promote regional companies and software developers.
This document summarizes two case studies of press lunches organized to promote clients and increase media coverage.
Case 1 describes a 2014 press lunch in Kiev to open a new medical center, which resulted in 30 news reports across media. Over 25 journalists attended and toured the new facility.
Case 2 discusses holding media contests for journalists, with a press lunch to award winners and build relations. Contests promoted three clients in different industries and increased relevant coverage, with 30-50 articles generated annually for one client.
The document concludes with details on a September 2014 press lunch organized by a PR firm, including a speech, briefing, and 37 attending journalists from 30 Ukrainian media outlets.
TEVA Company provided assistance to orphanages in 6 Ukrainian cities from October to December 2010 as part of their CSR program. They transferred charitable aid including antibiotics, fruits, toys, and packages to the orphanages. Officials from the Ministry of Health, regional health organizations, charities, and children's homes participated in the transfer events. Over 600 packages of aid were distributed. The events were publicized through press releases and notes in media outlets.
The PR project involved organizing a press conference to promote the international "Battle of Nations" project in Ukraine. The press conference was held in December 2010 at a news agency and aimed to inform Ukrainian media about the project, which organizes large-scale medieval battle festivals. Over 30 journalists attended and several publications resulted, helping increase awareness of the project in Ukraine.
The document describes several public relations projects implemented by pharmaceutical and medical companies in Ukraine. It provides details on 13 different PR cases, including opening a new medical clinic, promoting original drugs over generics, organizing press tours and media briefings on health topics, and arranging testing classes at a medical center for Ukrainian bloggers to write about. The cases involved working with media outlets, experts, and officials to increase awareness, educate the public, and positively position the client companies.
This document contains summaries of several PR projects implemented by Publicity Creating. They include:
1) A PR campaign for Lenovo that generated over 2,200 media mentions and 60 product reviews. Press events helped launch new smartphones.
2) Launching the ColorWay brand in consumables which increased sales 120% and established it as a top 5 player through media articles and events.
3) A radio, social media, and article campaign that successfully launched a new ColorWay product group called "chistilki" and established the generic term.
4) PR that helped make K-TRADE a leading IT distributor in Ukraine through exhibitions, press conferences, and celebrity events over 5 years.
Knauf supported a social project to promote youth sports in Ukraine over 3 months. The project included an internet conference with coaches and athletes, publishing articles and press releases about the topic, and creating video content for social media. The project reached over 32 million monthly viewers across top Ukrainian media websites and generated over 18,000 views of its internet, social media, and video content.
This document summarizes several PR projects implemented by Publicity Creating, including intensive tours and conferences. One project involved intensive tours for partners of the URSA company in Ukraine to promote new insulation materials. Another organized intensive tours and castle visits for partners of the Leacond company to strengthen partnerships. A third project discussed was the IV Conference of DAIKIN's Ukrainian dealers in Turkey, attended by over 250 people, with entertainment activities and performances.
The document describes several case studies of public relations campaigns implemented by a Ukrainian PR company. One campaign promoted the general director of a company called AMACO to increase the company's popularity and brand reputation. Another campaign involved forming the reputation of the director of a company called Leacond as a leading speaker on the HVAC market in Ukraine. A third case discussed promoting a new toner brand called ColorWay to enter the top five in the consumables market.
The document describes several PR campaigns and projects implemented for various clients:
1. A campaign launched in 2012 to promote a new product line called URSA GEO for a Spanish insulation materials company entering the Ukrainian market. Activities included articles, exhibitions, and press briefings.
2. Promotion of an IT distributor at exhibitions over 5 years, helping them become a leading player through strategies like competitions and celebrity appearances.
3. Annual PR services and exhibition participation for a sanitary engineering company, including interactive demonstrations and partnerships with other brands.
This document summarizes several PR projects implemented by Publicity Creating, including intensive tours and conferences. One project involved intensive tours for partners of the URSA company in Ukraine to promote new insulation materials. Another organized intensive tours and conferences for partners of the Leacond company to strengthen partnerships and promote new air conditioning equipment. A third project involved a conference in Turkey of over 250 Daikin dealers from Ukraine with presentations, sports, and entertainment.
This document discusses several PR projects implemented for industrial enterprises, including media tours of manufacturing plants and press conferences about new products and factory openings. Case 4 describes a media tour organized for journalists to visit the Cherkassy Bus plant and see a new bus model. Case 9 discusses an information campaign to promote sales of carbureted engines ahead of new emissions standards. Case 18 involves a press tour arranged for media to visit the Miroplast PVC production facility.
The document provides summaries of several PR and marketing projects implemented for B2B companies in Ukraine. They include media tours of manufacturing plants, PR campaigns to increase brand awareness and promote new products, seminars, conferences and incentive tours for partners. The case studies describe the objectives, activities and positive results for the clients, such as increased media coverage, strengthened partnerships and dealer loyalty, and enhanced reputation as market leaders.
This document summarizes several PR projects implemented by Publicity Creating for various clients. It describes a press tour organized for Miroplast, a Ukrainian PVC manufacturer, which resulted in 269 publications. It also outlines PR support provided for the openings of building material plants in Ukraine by Kerameya and TekhnoNIKOL. Another project involved organizing a press tour and seminar for Biona, an agricultural company, to promote their biological products. Publicity Creating implemented various PR strategies and tactics across multiple cases to promote regional companies and software developers.
This document summarizes two case studies of press lunches organized to promote clients and increase media coverage.
Case 1 describes a 2014 press lunch in Kiev to open a new medical center, which resulted in 30 news reports across media. Over 25 journalists attended and toured the new facility.
Case 2 discusses holding media contests for journalists, with a press lunch to award winners and build relations. Contests promoted three clients in different industries and increased relevant coverage, with 30-50 articles generated annually for one client.
The document concludes with details on a September 2014 press lunch organized by a PR firm, including a speech, briefing, and 37 attending journalists from 30 Ukrainian media outlets.
TEVA Company provided assistance to orphanages in 6 Ukrainian cities from October to December 2010 as part of their CSR program. They transferred charitable aid including antibiotics, fruits, toys, and packages to the orphanages. Officials from the Ministry of Health, regional health organizations, charities, and children's homes participated in the transfer events. Over 600 packages of aid were distributed. The events were publicized through press releases and notes in media outlets.
The PR project involved organizing a press conference to promote the international "Battle of Nations" project in Ukraine. The press conference was held in December 2010 at a news agency and aimed to inform Ukrainian media about the project, which organizes large-scale medieval battle festivals. Over 30 journalists attended and several publications resulted, helping increase awareness of the project in Ukraine.
The document describes several public relations projects implemented by pharmaceutical and medical companies in Ukraine. It provides details on 13 different PR cases, including opening a new medical clinic, promoting original drugs over generics, organizing press tours and media briefings on health topics, and arranging testing classes at a medical center for Ukrainian bloggers to write about. The cases involved working with media outlets, experts, and officials to increase awareness, educate the public, and positively position the client companies.
This document contains summaries of several PR projects implemented by Publicity Creating. They include:
1) A PR campaign for Lenovo that generated over 2,200 media mentions and 60 product reviews. Press events helped launch new smartphones.
2) Launching the ColorWay brand in consumables which increased sales 120% and established it as a top 5 player through media articles and events.
3) A radio, social media, and article campaign that successfully launched a new ColorWay product group called "chistilki" and established the generic term.
4) PR that helped make K-TRADE a leading IT distributor in Ukraine through exhibitions, press conferences, and celebrity events over 5 years.