This document provides an overview of the end-to-end games analysis process. It outlines the responsibilities and criteria for evaluation games from a technical, business, and geographical perspective. This includes assessing available game types, popular titles, pricing models, and demographic trends across regions like the US, Europe, India, and Asia. Leader boards are presented for top game developers and publishers. Aggregators, distributors, and relevant regulatory bodies are also identified.

1. Games – E2E Overview
By
Devendra Prasad
91-9818682660
devendraprasad09@gmail.com
e2eAnalysis 1

2. Tactical and Strategic Role - Responsibilities 1. Criteria Definition
2. Identification
3. Evaluation
Technical X Lead
1. HLD
2. Tech Enablers
Assessment 3. Industry Specs
Competitor Analysis
YLead
Business Risk Analysis
Criteria Definition Z Leaf
Geographical Impact
1. Ring TeleMax Strength
Evaluation
2.Map
Business
Goal
1. Co-ordination with Geo 1. Sourcing of games post 1. Contribution till Market
Team validation Launch
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3. IPR Evaluation Criteria – Geographical Based Assessment
Games
Evaluation Criteria
1. Available Games Type,
1. Underline Technology
2. Mode & Device
2. List of Partner
3. Popular Games & User Feel
3.Willingness to collaborate
4. Popular OS & Open Platform
4.IPR policies
5. Future Trend
5. Pricing
Regions
TeleMax Strategy and Focus
1. Target Segment – Youth, Kids 1. Average Price of Games
2. Target Partner- Startup, Established or 2. IPR Cost
Offnet 3. Source Code Licensing Cost
3. GTM – IPR, Costing, Resources 4. Pricing Trend
Logic/Puzzl Sports and
Action
e/Skill Racing
User Categories Games Types
Role Card and
Arcade
Kid Youth Adult Playing Casino
Movie Adult Lifestyle
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4. Evaluation Criteria - Games
Technology Requirements Gamers Demographics
1. Embedded Games 1. Youth Market
2. SMS/MMS Games 2. Teens and Tweens
3. Browsing Games 3. Core Games Players
4. J2ME /BREW Games 4. Adult Gamers
5. iOS, Andriod, BADA Games Tech. Trends:: Improved Networks &
Device
Players Type : Solo Play or Multiplayer
Market Trend
Payment Model 1. Consolidation and Expansion
1. Micro-Payments 2. In-game Advertising
2. Pay-Per-Play 3. Availability of Games Titles
3. Subscription/Rental 4. Enhanced Quality of Games
4. Advertising 5. Cross Platform Games
Rights
Aggregators Users
Holders
Ecosystem
Network Value Web
Developers
Operators Members
Handset
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Publisher
Vendors Connectivity

5. Geographical Assessment & Trend
US/CANADA APAC ( South East Asia – Indonesia,
1. Network – 3G &4G 1. Network – 2.5G, 3G & Wired
2. Games Delivery – Online & Download 2. Games Delivery – WAP,PC Sync
3.User – Kids and Teens 3.User – Kids ,Teens, Adult
4.Racing & Adventure Action ,Adventure & Racing
5. Pricing : $3 per game 5. Pricing : $1 per game
6 Device : iPhone, Motorola, Samsung 6 Device : Nokia, Motorola, Samsung
7. Games OS: iOS, Andriod, BADA 7. Games OS: Symbian, OpenMTK
8. OnNet & Offnet 8. OnNet
9. Revenue Share (60% wired, 40% Wireless) 9.Revenue Share (80% wired, 20% Wireless)
EMEA INDIA
1. Network – 3G &4G with Online Download 1. Network – 2.5G with Download( Weblink, SMS)
3.User – Kids ,Teens, Adult 3.User – Kids ,Teens, y
4.Racing , Sports & Adventure with Pricing of 4.Racing , Sports & Adventure with Pricing of $0.5
$5
6 Device : Nokia, Local, Samsung, Motorola
6 Device : iPhone, Motorola, Samsung
7. Games OS: Symbian, Andriod, BADA
7. Games OS: Symbian, Andriod, BADA
8. OnNet
8. OnNet
9. Revenue Share (43% wired, 57%% Wireless)
9. Revenue Share (55% wired, 45% Wirelesse2eAnalysis 5

6. Leader’s Quadrant – Developer & Publisher
Emerging
Leaders
1. Com2uS - Super Action Hero 2 1. Gamevil - Imperial Blood
2. Connect2Media– Guitar Hero III, Iron Man, 2. Glu Mobile – Get Cookin’, Super Breakout
3. Digital Chocolate- Flirt Nation, Chocolate Shop 3. Hudson Soft - Mystic Bomb
4. Electronic Arts (EA) - BOOM BLOX, Scrabble, 4. I-play - Dream day Wedding
5. Finblade - Blades & Magic, Powerboat 5. In-Fusio - Tower Wars
6 Fugumobile - Rock Paper Scissors, Toilet Bowlin’ 6 Indiagames/IG FUN - 20:20 Cricket, Flavor of
7. Gameloft - Asphalt 4: Elite Racing Love
7. Namco Bandai - Arcade Golf
Growing Challenger
1. VeMoSoft 1. Ozura Mobile – Counter Smash,
2. HOVR 3. Square Enix –
3. ClearHub 4. THQ Wireless - Star Wars
4. IndiaGames 5. Vivendi Games Mobile - Prison Break
5. HeroCraft 6. Walt Disney Internet Group
6. GameInAction
7. YouPark
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8. Playfon

7. Aggregator , Distributor & Regulation
• Buongiorno/Blinko!,
Aggregator • Greystripe
• Jamba/Jamster
Distributor • Mobile Advertising Solution
s
Regulation
Mobile Content
1. PEGI Games Ratings
1. Independent Mobile PhonepayPlus
2. OMA Standards
Classification Body (IMCB) OFCOM
3. Government Regulatory
2. Internet Content Rating CTIA
Organizations
Association (ICRA)
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