SlideShare a Scribd company logo
Games – E2E Overview

              By
       Devendra Prasad
       91-9818682660
 devendraprasad09@gmail.com


           e2eAnalysis        1
Tactical and Strategic Role - Responsibilities                          1. Criteria Definition
                                                                        2. Identification
                                                                        3. Evaluation
                                       Technical               X Lead
                                                                        1. HLD
                                                                        2. Tech Enablers
     Assessment                                                         3. Industry Specs

                                                                        Competitor Analysis
                                                           YLead
                                        Business                        Risk Analysis
                                  Criteria Definition      Z Leaf
                                                                        Geographical Impact
          1. Ring                                                       TeleMax Strength
          Evaluation
          2.Map
          Business
          Goal




   1. Co-ordination with Geo       1. Sourcing of games post            1. Contribution till Market
             Team                          validation                             Launch
                                           e2eAnalysis                                                2
IPR Evaluation Criteria – Geographical Based Assessment
                                                       Games
       Evaluation Criteria
                                                       1. Available Games Type,
       1. Underline Technology
                                                       2. Mode & Device
       2. List of Partner
                                                       3. Popular Games & User Feel
       3.Willingness to collaborate
                                                       4. Popular OS & Open Platform
       4.IPR policies
                                                       5. Future Trend
       5. Pricing
                                                  Regions
       TeleMax Strategy and Focus
       1. Target Segment – Youth, Kids                 1. Average Price of Games
       2. Target Partner- Startup, Established or      2. IPR Cost
       Offnet                                          3. Source Code Licensing Cost
       3. GTM – IPR, Costing, Resources                4. Pricing Trend


                                                                                  Logic/Puzzl   Sports and
                                                                     Action
                                                                                    e/Skill       Racing
User Categories                                       Games Types
                                                                                    Role        Card and
                                                                     Arcade
              Kid           Youth         Adult                                    Playing       Casino


                                                                     Movie          Adult        Lifestyle
                                                    e2eAnalysis                                              3
Evaluation Criteria - Games
Technology Requirements                        Gamers Demographics
1. Embedded Games                              1. Youth Market
2. SMS/MMS Games                               2. Teens and Tweens
3. Browsing Games                              3. Core Games Players
4. J2ME /BREW Games                            4. Adult Gamers
5. iOS, Andriod, BADA Games                    Tech. Trends:: Improved Networks &
                                               Device
Players Type : Solo Play or Multiplayer
                                               Market Trend
Payment Model                                  1. Consolidation and Expansion
1. Micro-Payments                              2. In-game Advertising
2. Pay-Per-Play                                3. Availability of Games Titles
3. Subscription/Rental                         4. Enhanced Quality of Games
4. Advertising                                 5. Cross Platform Games

                            Rights
                                          Aggregators       Users
                            Holders
           Ecosystem

                                          Network         Value Web
                           Developers
                                          Operators       Members


                                           Handset
                                           e2eAnalysis     Cloud/                   4
                           Publisher
                                           Vendors       Connectivity
Geographical Assessment & Trend
        US/CANADA                                 APAC ( South East Asia – Indonesia,
1. Network – 3G &4G                               1. Network – 2.5G, 3G & Wired
2. Games Delivery – Online & Download             2. Games Delivery – WAP,PC Sync
3.User – Kids and Teens                           3.User – Kids ,Teens, Adult
4.Racing & Adventure                              Action ,Adventure & Racing
5. Pricing : $3 per game                          5. Pricing : $1 per game
6 Device : iPhone, Motorola, Samsung              6 Device : Nokia, Motorola, Samsung
7. Games OS: iOS, Andriod, BADA                   7. Games OS: Symbian, OpenMTK
8. OnNet & Offnet                                 8. OnNet
9. Revenue Share (60% wired, 40% Wireless)        9.Revenue Share (80% wired, 20% Wireless)

         EMEA                                            INDIA
1. Network – 3G &4G with Online Download         1. Network – 2.5G with Download( Weblink, SMS)
3.User – Kids ,Teens, Adult                      3.User – Kids ,Teens, y
4.Racing , Sports & Adventure with Pricing of    4.Racing , Sports & Adventure with Pricing of $0.5
$5
                                                 6 Device : Nokia, Local, Samsung, Motorola
6 Device : iPhone, Motorola, Samsung
                                                 7. Games OS: Symbian, Andriod, BADA
7. Games OS: Symbian, Andriod, BADA
                                                 8. OnNet
8. OnNet
                                                   9. Revenue Share (43% wired, 57%% Wireless)
9. Revenue Share (55% wired, 45% Wirelesse2eAnalysis                                       5
Leader’s Quadrant – Developer & Publisher
                                                                  Emerging
        Leaders
1. Com2uS - Super Action Hero 2                           1. Gamevil - Imperial Blood
2. Connect2Media– Guitar Hero III, Iron   Man,            2. Glu Mobile – Get Cookin’, Super Breakout
3. Digital Chocolate- Flirt Nation, Chocolate Shop        3. Hudson Soft - Mystic Bomb
4. Electronic Arts (EA) - BOOM BLOX, Scrabble,            4. I-play - Dream day Wedding
5. Finblade - Blades & Magic, Powerboat                   5. In-Fusio - Tower Wars
6 Fugumobile - Rock Paper Scissors, Toilet Bowlin’        6 Indiagames/IG FUN - 20:20 Cricket, Flavor of
7. Gameloft - Asphalt 4: Elite Racing                     Love
                                                          7. Namco Bandai - Arcade Golf

         Growing                                                 Challenger
1. VeMoSoft                                           1. Ozura Mobile – Counter Smash,
2. HOVR                                               3. Square Enix –
3. ClearHub                                           4. THQ Wireless - Star Wars
4. IndiaGames                                         5. Vivendi Games Mobile - Prison Break
5. HeroCraft                                          6. Walt Disney Internet Group
6. GameInAction
7. YouPark
                                            e2eAnalysis                                             6
8. Playfon
Aggregator , Distributor & Regulation


              • Buongiorno/Blinko!,
Aggregator    • Greystripe

              • Jamba/Jamster
Distributor   • Mobile Advertising Solution
     s




                                              Regulation

                                      Mobile Content
     1. PEGI Games Ratings
                                      1. Independent Mobile        PhonepayPlus
     2. OMA Standards
                                      Classification Body (IMCB)   OFCOM
     3. Government Regulatory
                                      2. Internet Content Rating   CTIA
     Organizations
                                      Association (ICRA)




                                                 e2eAnalysis                      7

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Must know about Mobile Games - Indian perspective,http://www.technology-strategy.blogspot.com

  • 1. Games – E2E Overview By Devendra Prasad 91-9818682660 devendraprasad09@gmail.com e2eAnalysis 1
  • 2. Tactical and Strategic Role - Responsibilities 1. Criteria Definition 2. Identification 3. Evaluation Technical X Lead 1. HLD 2. Tech Enablers Assessment 3. Industry Specs Competitor Analysis YLead Business Risk Analysis Criteria Definition Z Leaf Geographical Impact 1. Ring TeleMax Strength Evaluation 2.Map Business Goal 1. Co-ordination with Geo 1. Sourcing of games post 1. Contribution till Market Team validation Launch e2eAnalysis 2
  • 3. IPR Evaluation Criteria – Geographical Based Assessment Games Evaluation Criteria 1. Available Games Type, 1. Underline Technology 2. Mode & Device 2. List of Partner 3. Popular Games & User Feel 3.Willingness to collaborate 4. Popular OS & Open Platform 4.IPR policies 5. Future Trend 5. Pricing Regions TeleMax Strategy and Focus 1. Target Segment – Youth, Kids 1. Average Price of Games 2. Target Partner- Startup, Established or 2. IPR Cost Offnet 3. Source Code Licensing Cost 3. GTM – IPR, Costing, Resources 4. Pricing Trend Logic/Puzzl Sports and Action e/Skill Racing User Categories Games Types Role Card and Arcade Kid Youth Adult Playing Casino Movie Adult Lifestyle e2eAnalysis 3
  • 4. Evaluation Criteria - Games Technology Requirements Gamers Demographics 1. Embedded Games 1. Youth Market 2. SMS/MMS Games 2. Teens and Tweens 3. Browsing Games 3. Core Games Players 4. J2ME /BREW Games 4. Adult Gamers 5. iOS, Andriod, BADA Games Tech. Trends:: Improved Networks & Device Players Type : Solo Play or Multiplayer Market Trend Payment Model 1. Consolidation and Expansion 1. Micro-Payments 2. In-game Advertising 2. Pay-Per-Play 3. Availability of Games Titles 3. Subscription/Rental 4. Enhanced Quality of Games 4. Advertising 5. Cross Platform Games Rights Aggregators Users Holders Ecosystem Network Value Web Developers Operators Members Handset e2eAnalysis Cloud/ 4 Publisher Vendors Connectivity
  • 5. Geographical Assessment & Trend US/CANADA APAC ( South East Asia – Indonesia, 1. Network – 3G &4G 1. Network – 2.5G, 3G & Wired 2. Games Delivery – Online & Download 2. Games Delivery – WAP,PC Sync 3.User – Kids and Teens 3.User – Kids ,Teens, Adult 4.Racing & Adventure Action ,Adventure & Racing 5. Pricing : $3 per game 5. Pricing : $1 per game 6 Device : iPhone, Motorola, Samsung 6 Device : Nokia, Motorola, Samsung 7. Games OS: iOS, Andriod, BADA 7. Games OS: Symbian, OpenMTK 8. OnNet & Offnet 8. OnNet 9. Revenue Share (60% wired, 40% Wireless) 9.Revenue Share (80% wired, 20% Wireless) EMEA INDIA 1. Network – 3G &4G with Online Download 1. Network – 2.5G with Download( Weblink, SMS) 3.User – Kids ,Teens, Adult 3.User – Kids ,Teens, y 4.Racing , Sports & Adventure with Pricing of 4.Racing , Sports & Adventure with Pricing of $0.5 $5 6 Device : Nokia, Local, Samsung, Motorola 6 Device : iPhone, Motorola, Samsung 7. Games OS: Symbian, Andriod, BADA 7. Games OS: Symbian, Andriod, BADA 8. OnNet 8. OnNet 9. Revenue Share (43% wired, 57%% Wireless) 9. Revenue Share (55% wired, 45% Wirelesse2eAnalysis 5
  • 6. Leader’s Quadrant – Developer & Publisher Emerging Leaders 1. Com2uS - Super Action Hero 2 1. Gamevil - Imperial Blood 2. Connect2Media– Guitar Hero III, Iron Man, 2. Glu Mobile – Get Cookin’, Super Breakout 3. Digital Chocolate- Flirt Nation, Chocolate Shop 3. Hudson Soft - Mystic Bomb 4. Electronic Arts (EA) - BOOM BLOX, Scrabble, 4. I-play - Dream day Wedding 5. Finblade - Blades & Magic, Powerboat 5. In-Fusio - Tower Wars 6 Fugumobile - Rock Paper Scissors, Toilet Bowlin’ 6 Indiagames/IG FUN - 20:20 Cricket, Flavor of 7. Gameloft - Asphalt 4: Elite Racing Love 7. Namco Bandai - Arcade Golf Growing Challenger 1. VeMoSoft 1. Ozura Mobile – Counter Smash, 2. HOVR 3. Square Enix – 3. ClearHub 4. THQ Wireless - Star Wars 4. IndiaGames 5. Vivendi Games Mobile - Prison Break 5. HeroCraft 6. Walt Disney Internet Group 6. GameInAction 7. YouPark e2eAnalysis 6 8. Playfon
  • 7. Aggregator , Distributor & Regulation • Buongiorno/Blinko!, Aggregator • Greystripe • Jamba/Jamster Distributor • Mobile Advertising Solution s Regulation Mobile Content 1. PEGI Games Ratings 1. Independent Mobile PhonepayPlus 2. OMA Standards Classification Body (IMCB) OFCOM 3. Government Regulatory 2. Internet Content Rating CTIA Organizations Association (ICRA) e2eAnalysis 7