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Advertiser:        Georgia Mountain Rentals

     Date Range:        9/21/2010 - 10/15/2010                                                                
     Elements:          Get More Info


    Get More Info Response                              Offer Effectiveness: 60.00%   Response by Gender

    Total Considered: 130                                       Total Accepted: 78

    Gender Breakdown
    Male                       28                21.5%

    Female                     102               78.5%

    Age Breakdown
    < 18                       0                 0.0

    18-24                      19                14.6

    25-34                      24                18.5                             

    35-44                      46                35.4                                 Response by Age Cell

    45-54                      29                22.3

    55-64                      10                7.7

    65+                        2                 1.5
Advertiser:    Georgia Mountain Rentals

     Date Range:    9/21/2010 - 10/15/2010                                                            
     Elements:      Featured Link


    Featured Link Response                     Total number of clicks: 1368   Response by Gender

    Gender Breakdown
    Male                   431               31.5%

    Female                 937               68.5%

    Age Breakdown
    < 18                   57                4.2

    18-24                  139               10.2

    25-34                  186               13.6

    35-44                  267               19.5                         

    45-54                  448               32.7                             Response by Age Cell

    55-64                  183               13.4

    65+                    88                6.4

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Ga mtn rentalrecap

  • 1. Advertiser: Georgia Mountain Rentals   Date Range: 9/21/2010 - 10/15/2010   Elements: Get More Info Get More Info Response Offer Effectiveness: 60.00% Response by Gender Total Considered: 130  Total Accepted: 78 Gender Breakdown Male 28 21.5% Female 102 78.5% Age Breakdown < 18 0 0.0 18-24 19 14.6 25-34 24 18.5   35-44 46 35.4 Response by Age Cell 45-54 29 22.3 55-64 10 7.7 65+ 2 1.5
  • 2. Advertiser: Georgia Mountain Rentals   Date Range: 9/21/2010 - 10/15/2010   Elements: Featured Link Featured Link Response Total number of clicks: 1368 Response by Gender Gender Breakdown Male 431 31.5% Female 937 68.5% Age Breakdown < 18 57 4.2 18-24 139 10.2 25-34 186 13.6 35-44 267 19.5   45-54 448 32.7 Response by Age Cell 55-64 183 13.4 65+ 88 6.4