Organisational Culture and Motivation at General Electric Company

1. Babyraj Thomas Sebastian Kuruvilla Zhouhai Zhong Nikhil Kurian

6. GE Jacket & T - Shirt

7. GE Truck & Wrist Watch

13. Important Motivation Theories Content Theories Process Theories Maslow's Hierarchy of Needs Vroom's Expectancy Theory Herzberg's Two Factor Theory Adams' Equity Theory McClelland's Achievement Theory Reinforcement Theory Alderfer's ERG Theory

15. Hygiene Factors Salary Job Security Working conditions Quality of Supervision Company Policy Interpersonal relation Motivators Sense of Achievement Recognition Responsibility Nature of Work Personal Growth and advancement

25. GE ADVERTISING TV RADIO PRINT INTERNET

30. Its slogan appears every time at the end of the advertisement, to leave the stakeholders a deep impression that GE is a lead innovative company, and also to encourage the people who like imagination to work for them. GE gives the signals of the intrinsic rewards to the employees, for example having the opportunity to use skills and abilities, having a sense of challenge and achievement , or having one’s efforts recognised and appreciated. (Rollinson 2008, p.199 )I

32. From the view of Maslow’s theory, GE wants the employees to realise their potential, to try something they never done before. It is the highest human needs—self-actualization, however, there is an assumption that it can only been felt when other needs are satisfied( Pheysey 1993, p.94)