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6                                                     Glendale Cherry Creek Chronicle                                                                              February 2010


                                                                                               Lighting Up Colorado Blvd.
                                                                                               Continued from page 1                              “LED signs are some of the most eye-
                                                                                               full color, tri-color, grayscale and mono-      catching signs out there,” said Signtronix
                                                                                               chrome and each one has a specific purpose      Marketing Director Tom Johnson. “People
                                                                                               to help business owners draw customers’         look forward to seeing the signs because
                                                                                               attention.                                      they display new information and they
                                                                                                  The company explains that “the LED           serve as communication with the commu-
                                                                                               sign is designed to encourage dynamic           nity and business owners’ customers.”
                                                                                               messaging to the community about your              He continued, “It’s even more effective
                                                                                               business’s product and services. The LED        when business owners use their signs to
                                                                                               sign also maximizes your business sign’s        display funny sayings or jokes because it
                                                                                               attractiveness and effectiveness.” The site     makes more of a personal connection.”
                                                                                               also goes through the benefits of LED signs           Popular Sign Breeds Business
                                                                                               which include bringing in new customers,           Not all LED signs are unpopular with the
Hoops For Teens: Youth and Adult Sports Director Nick Tipton helped organize the               improving business image, increasing            public. The sign in front of Belcaro Paint
Youth Basketball Clinic sponsored by the City of Glendale and the Glendale YMCA                awareness and sales instantly, getting im-      and Decorating Center on Leetsdale Drive
Strong Kids Campaign. Thirty-seven teens participated in the clinic which took place           portant information out quickly and sav-        which puts out humorous messages is a
at the Sports Center.                                                                          ing money.                                      favorite of many in the Cherry Creek Valley.
                                                                                                                                               After being in the same location for 15
                                                                                                                                               years, Belcaro Paint moved to their cur-
            Top Denver PR Exec Predicts                                                                                                        rent Leetsdale location in 2001. Once the
                                                                                                                                               business relocated, owners Cindy and John
           Pulitzer Prize For The Chronicle                                                                                                    Harris decided they needed a way to attract
                                                                                                                                               attention so people would know where
    Former Denver Post writer and now a top public relations           nomenon in which older women go on the prowl for younger                they had moved. Their solution was to buy
 consultant, Eric Anderson, has predicted a Pulitzer Prize for         men. Today there is a television show titled “Cougar Town” star-        a huge LED sign that would become their
 the Glendale Cherry Creek Chronicle as highlighted in Penny           ring Courtney Cox on ABC and even cruise ship tours for cougars         new landmark. It cost $133,000 and was
 Parker’s column in The Denver Post on January 15. It was part         and their young male admirers.                                          built from scratch.
 of his annual Top Ten PR Predictions For 2010. True he was being         Reporter Laura Lieff was thrilled declaring, “This is great! I          “You lose business when you move so
 a tad bit facetious declaring, “Pulitzer committee admits error,      can’t wait to hold the Pulitzer Prize gold medal, but to tell the       we knew we would be in big trouble if we
 retroactively gives Public Service award to Glendale Cherry Creek     truth I was kind of hoping for the Nobel Prize in Literature            didn’t have a sign that attracted attention,”
 Chronicle for two-part investigative series on cougar bars.”          which pays you over a million dollars which doesn’t hurt con-           said Cindy.
    Anderson was referring to the Chronicle’s two part series start-   sidering what reporters are paid.”                                         Originally they had a graphic of an
 ing in December of 2007 by reporter Laura Lieff titled “Cougar           The Chronicle’s Publisher Chuck Bonniwell was also excited.          American flag blowing and they got a cease
 Bars of the Cherry Creek Valley” and “Welcome to the Jungle,”         “It’s wonderful that this cougar series is belatedly being given        and desist order from the City of Denver
 which followed two young rugby stars descent into the lairs of        the honors it deserves, as I am sure that Eric’s prediction will        saying they weren’t allowed to have it.
 local cougar bars. The articles presaged the national cougar phe-     come to fruition probably around April 1.”                                 “After we were told we couldn’t have the
                                                                          But he also expressed words of caution. “I am not sure who is        American flag or put up cartoon characters
                                                                       going to tell the Wall Street Journal that their 2007 Pulitzer gold     we came up with the idea of putting silly
                                                                       medal for its probe into backdated stock options for business exec-     quips on the sign in between the time and
                                                                       utives which triggered investigations and the ouster of top offi-       temperature messages,” Cindy explained.
                                                                       cials has been retroactively revoked and awarded to the Chronicle          Some of the funny messages have includ-
                                                                       for our cougar investigative reports. Rupert Murdoch [the own-          ed “Big Tints,” “Get Thinner Here” and
                                                                       er of the Wall Street Journal] can get real touchy at times especial-   “Happy Hue Year.”
                                                                       ly when it concerns backdating of things including prizes.”                Cindy said that the “silly quips” get a lot
                                                                          Not to worry noted the Chronicle’s Editor-in-Chief Ed Thomas,        of attention from people driving by. The
                                                                       who was once a Denver homicide detective. “I will pry the Pul-          sign has gotten so much attention that a few
                                                                       itzer gold medal from Murdoch’s cold, dead hands if that’s              years ago there was a person who sat in
                                                                       what it takes,” Thomas declared.                                                              Continued on page 7
 Surprise Coming: The Wall Street Journal staff accepts the               Ms. Lieff cautioned her Publisher and Editor-in-Chief that
 2007 Pulitzer Prize. It is not clear whether they have been in-
 formed that their Pulitzer Prize is being revoked and awarded
                                                                       the Chronicle had not officially been retroactively awarded the
                                                                       prize just yet.
                                                                                                                                                City Seeks Input On
 to the Glendale Cherry Creek Chronicle for its Cougar series,
 according to Denver Public Relations guru Eric Anderson.
                                                                          To view Anderson’s Top Ten PR Predictions for 2010, visit www.
                                                                       glendalecherrycreek.com.
                                                                                                                                                  East Side Travel
                                                                                                                                                    February 24
                                                                                                                                                  The City and County of Denver is
                                                                                                                                                holding a public meeting Wednesday,
                                                                                                                                                February 24 from 5:30-7:30 p.m. at the
                                                                                                                                                Denver School of the Arts (7111 Montview
                                                                                                                                                Blvd.) to solicit public feedback on po-
                                                                                                                                                tential solutions to mobility issues. The
                                                                                                                                                plan will evaluate and make recommen-
                                                                                                                                                dations for improvement to vehicular,
                                                                                                                                                pedestrian, bicycle and transit move-
                                                                                                                                                ment in the city’s East Side Travel Shed.
                                                                                                                                                The shed includes the area between




       Sal Vargas
                                                                                                                                                Monaco Parkway and Yosemite Street,
                                                                                                                                                between I-70 and Leetsdale Drive. To
                                                                                                                                                get more information on the plan or to
                                                                                                                                                be added to the project mailing list, visit
                                                                                                                                                the project Web site at www.denver
                                                                                                                                                gov.org/east side.




       Custom Made Fine Jewelry & Repair

         We Specialize In
        Engagement Rings
          And CAD/CAM

           All Work Done In-House • Hours: Monday-Friday 9.a.m-6 p.m.
        155 N. Madison Street, Suite D • Cherry Creek North • 303.388.8632
          Fax: 720.941-8824 • info@salvargas.com • www.salvargas.com

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  • 1. 6 Glendale Cherry Creek Chronicle February 2010 Lighting Up Colorado Blvd. Continued from page 1 “LED signs are some of the most eye- full color, tri-color, grayscale and mono- catching signs out there,” said Signtronix chrome and each one has a specific purpose Marketing Director Tom Johnson. “People to help business owners draw customers’ look forward to seeing the signs because attention. they display new information and they The company explains that “the LED serve as communication with the commu- sign is designed to encourage dynamic nity and business owners’ customers.” messaging to the community about your He continued, “It’s even more effective business’s product and services. The LED when business owners use their signs to sign also maximizes your business sign’s display funny sayings or jokes because it attractiveness and effectiveness.” The site makes more of a personal connection.” also goes through the benefits of LED signs Popular Sign Breeds Business which include bringing in new customers, Not all LED signs are unpopular with the Hoops For Teens: Youth and Adult Sports Director Nick Tipton helped organize the improving business image, increasing public. The sign in front of Belcaro Paint Youth Basketball Clinic sponsored by the City of Glendale and the Glendale YMCA awareness and sales instantly, getting im- and Decorating Center on Leetsdale Drive Strong Kids Campaign. Thirty-seven teens participated in the clinic which took place portant information out quickly and sav- which puts out humorous messages is a at the Sports Center. ing money. favorite of many in the Cherry Creek Valley. After being in the same location for 15 years, Belcaro Paint moved to their cur- Top Denver PR Exec Predicts rent Leetsdale location in 2001. Once the business relocated, owners Cindy and John Pulitzer Prize For The Chronicle Harris decided they needed a way to attract attention so people would know where Former Denver Post writer and now a top public relations nomenon in which older women go on the prowl for younger they had moved. Their solution was to buy consultant, Eric Anderson, has predicted a Pulitzer Prize for men. Today there is a television show titled “Cougar Town” star- a huge LED sign that would become their the Glendale Cherry Creek Chronicle as highlighted in Penny ring Courtney Cox on ABC and even cruise ship tours for cougars new landmark. It cost $133,000 and was Parker’s column in The Denver Post on January 15. It was part and their young male admirers. built from scratch. of his annual Top Ten PR Predictions For 2010. True he was being Reporter Laura Lieff was thrilled declaring, “This is great! I “You lose business when you move so a tad bit facetious declaring, “Pulitzer committee admits error, can’t wait to hold the Pulitzer Prize gold medal, but to tell the we knew we would be in big trouble if we retroactively gives Public Service award to Glendale Cherry Creek truth I was kind of hoping for the Nobel Prize in Literature didn’t have a sign that attracted attention,” Chronicle for two-part investigative series on cougar bars.” which pays you over a million dollars which doesn’t hurt con- said Cindy. Anderson was referring to the Chronicle’s two part series start- sidering what reporters are paid.” Originally they had a graphic of an ing in December of 2007 by reporter Laura Lieff titled “Cougar The Chronicle’s Publisher Chuck Bonniwell was also excited. American flag blowing and they got a cease Bars of the Cherry Creek Valley” and “Welcome to the Jungle,” “It’s wonderful that this cougar series is belatedly being given and desist order from the City of Denver which followed two young rugby stars descent into the lairs of the honors it deserves, as I am sure that Eric’s prediction will saying they weren’t allowed to have it. local cougar bars. The articles presaged the national cougar phe- come to fruition probably around April 1.” “After we were told we couldn’t have the But he also expressed words of caution. “I am not sure who is American flag or put up cartoon characters going to tell the Wall Street Journal that their 2007 Pulitzer gold we came up with the idea of putting silly medal for its probe into backdated stock options for business exec- quips on the sign in between the time and utives which triggered investigations and the ouster of top offi- temperature messages,” Cindy explained. cials has been retroactively revoked and awarded to the Chronicle Some of the funny messages have includ- for our cougar investigative reports. Rupert Murdoch [the own- ed “Big Tints,” “Get Thinner Here” and er of the Wall Street Journal] can get real touchy at times especial- “Happy Hue Year.” ly when it concerns backdating of things including prizes.” Cindy said that the “silly quips” get a lot Not to worry noted the Chronicle’s Editor-in-Chief Ed Thomas, of attention from people driving by. The who was once a Denver homicide detective. “I will pry the Pul- sign has gotten so much attention that a few itzer gold medal from Murdoch’s cold, dead hands if that’s years ago there was a person who sat in what it takes,” Thomas declared. Continued on page 7 Surprise Coming: The Wall Street Journal staff accepts the Ms. Lieff cautioned her Publisher and Editor-in-Chief that 2007 Pulitzer Prize. It is not clear whether they have been in- formed that their Pulitzer Prize is being revoked and awarded the Chronicle had not officially been retroactively awarded the prize just yet. City Seeks Input On to the Glendale Cherry Creek Chronicle for its Cougar series, according to Denver Public Relations guru Eric Anderson. To view Anderson’s Top Ten PR Predictions for 2010, visit www. glendalecherrycreek.com. East Side Travel February 24 The City and County of Denver is holding a public meeting Wednesday, February 24 from 5:30-7:30 p.m. at the Denver School of the Arts (7111 Montview Blvd.) to solicit public feedback on po- tential solutions to mobility issues. The plan will evaluate and make recommen- dations for improvement to vehicular, pedestrian, bicycle and transit move- ment in the city’s East Side Travel Shed. The shed includes the area between Sal Vargas Monaco Parkway and Yosemite Street, between I-70 and Leetsdale Drive. To get more information on the plan or to be added to the project mailing list, visit the project Web site at www.denver gov.org/east side. Custom Made Fine Jewelry & Repair We Specialize In Engagement Rings And CAD/CAM All Work Done In-House • Hours: Monday-Friday 9.a.m-6 p.m. 155 N. Madison Street, Suite D • Cherry Creek North • 303.388.8632 Fax: 720.941-8824 • info@salvargas.com • www.salvargas.com