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ForexBull
Wild Card Entry into the World Forex Market
page 2
ONON
FOREXBULL OVERVIEW
Forex Bull was created to….
 Until FOREXBULL, online Forex traders faced a myriad of common problems such as faulty customer
support and delays in trade executions. FOREXBULL is designed to avoid these common problems.
Our innovations ensure a better, faster trading experience at lower costs, including outstanding
customer support.
 Our Electronic Communications Networks (“ECN”) provides instant access to competitive trading
options for everyone involved with Forex trading including: hedge fund managers, banks, corporate
clients, and private traders.
 We ensure successful trading with the best tools in the industry, refined trading platform options,
tight spreads, and fast trade execution. Our ECN Forex trading model offers you more opportunities
on a competitive field than any other firm. We ensure our trading channels are transparent – all
terms and conditions are explained upfront giving you clear expectations and knowledge that you
are trading in a reputable arena. Our trading model also offers far more control for the traders we
work with.
 We offer a No Dealing Desk option with “straight through processing.” That means that customers’
orders are sent immediately to different leading Forex banks and financial institutions, ensuring
that trades go quickly, with no extended waiting time. This also ensures that there is no “middle
man” which decreases the chance of a conflict of interest or increased prices.
 ICONIC BRAND AND REPUTATION – Our vision is to become the largest and most honest online
Forex broker in the world while maintaining our values:
 The promotion of ethics and integrity in the industry;
 Offer the most flexible and innovative solutions in the industry; and
 Ensure the best possible service with the most transparent trading options available.
ForexBull (“ForexBull”) was founded by a group of experienced individuals that have
years of accumulated knowledge in forex industries and technologies. We are a Spot
Forex Brokerage company, “Contract for Difference”, or CFD, broker agency. It is an
“execution-only” Forex (No Dealing Desk foreign exchange) company that provides a
variety of trading solutions. These options are simple enough for amateurs and
sophisticated enough for even the most experienced traders.
ACCOUNT SERVICES AT A GLANCE
DEMONSTRATED TRACK RECORD OF PERFORMANCE
Contests
Enter to win cash prizes and more with live demo
contests for trader awards and prizes
ZERO Spread Account
Raw spreads with ZERO markups resulting in low cost
trading based on interbank spreads
Bonus Offerings
Receive a 100% deposit bonus or a $50 no-deposit
bonus upon account setup and activation
Affiliate Program
Earnings up to $15 per lot through auto or manual
rebate systems
In its early inception, ForexBull has already grown
monthly site visits to the millions and there are
currently 400 active users on the account
page 3
MISSION STATEMENT AND VALUES
 Until FOREXBULL, online Forex traders faced a myriad of common problems including faulty customer support and delays in the execution of trades. FOREXBULL
avoids these common problems. Due to our innovations, we can ensure a better, faster trading experience at lower costs, including outstanding customer
support. Our Electronic Communications Networks – or ECN – provides quick and easy access to competitive trading options for everyone involved with Forex
trading – hedge fund managers, banks, corporate clients, and private traders.
VALUES
 We ensure successful trading with the best tools in the industry, refined trading platform options, tight spreads, and fast trade execution. Our ECN Forex trading
model offers you more opportunities on a competitive field than any other firm. We ensure our trading channels are transparent – all terms and conditions are
explained upfront giving you clear expectations and knowledge that you are trading in a reputable arena. Our trading model also offers far more control for the
traders we work with.
MISSION STATEMENT
 ForexBull enables clients to become high-performance traders and ensure a long-term relationship through outstanding client responsiveness.
 ForexBull also believes that high-quality technology and customer support drive better outcomes that provide the very best trading wisdom. We firmly believe
that service matters.
CORE PURPOSE
page 4
FOREXBULL IN ACTION
Compatible with any operating
system with real-time, one click
trading
ForexBull provides a state-of-the art learning center to
teach customers the most integral strategies to help
understand the forex markets.
Institutional Trading / Hedge Funds Beginning Traders
TRADING PLATFORM FOREXBULL LEARNING CENTER REMARKABLE CLIENT SUPPORT
Trade Confirms Account Statements Reporting
TRADING RESULTS
Efficient, automated reporting of trading
results through statement processing
ForexBull is a leader in customer support with agents
available via phone, live chat or email.
100%
Deposit Bonus
$50
No Deposit Bonus
ForexBull Promotions
TRADING PLATFORM
CHANNELS
FULLY INTEGRATED TRADING PLATFORM
ForexBull’s combined learning center, client support and sophisticated trading platforms are designed for all mediums
all for an outstanding, groundbreaking user experience.
iOS Android Desktop
(Windows,
Mac)
Personal Trading
page 5
ForexBull operates in major cities around the world – the Asian Pacific, South America, and the UK, to name a few. Most of these are new emerging markets.
ForexBull is not just online either with physical offices around the world so customers can enjoy a face-to-face experience.
GLOBAL OUTREACH OF CUSTOMERS
UNEQUALED COVERAGE AROUND THE WORLD
>90% OF VISITS IN
DEVELOPED NATIONS
88%
6%
4%
Asia and Africa
Americas
Europe and Rest of
World
Percent of Site Visits:
Site Visit Exposure Scale:
GLOBAL COVERAGE, EXPERIENCE AND INDUSTRY INTELLIGENCE PRESENTS UNIQUE OPPORTUNITY FOR ACCELERATED GROWTHGLOBAL COVERAGE, EXPERIENCE AND INDUSTRY INTELLIGENCE PRESENTS UNIQUE OPPORTUNITY FOR ACCELERATED GROWTH
page 6
ForexBull has invested significant resources and capital in the development of a robust suite of tech-enabled solutions and processes. The Company’s unique
approach to offer technology solutions that meet all type’s of traders from beginners to professional, full-time traders. New entrants into the industry are
principally focused on the development of end-user applications that empower the trader, but do not provide the same focus on all type of traders. ForexBull
is the only provider that offers all constituents a superior user experience and real-time information parity.
KEY FEATURES OF FOREXBULL’S TECHNOLOGY PLATFORM
FOREXBULL’S INNOVATIVE TRADING PLATFORM
FOREXBULL MOBILEFOREXBULL MT4 FOREXBULL WEBTRADER
Highly Innovative MetaTrader 4 Platform Smooth WebTrader Navigation and Charting Native Apps to Trade on the Go!
Superior User Experience
 Tools make trading and trade execution easier
 Reliable and straightforward
Information Parity
 Seamless integration – the same information and equal access available to all constituencies
 Unmatched visibility – provides trader autonomy
Transparency Across Network  ForexBull can operate throughout the entire financial network
Connectivity Across All
Platforms
 Flexibility for users to decide how to best trade with multi-channel synchronization
 Consistent user experience with real-time access across all channels (e.g. WebTrader, mobile app, ForexBull MT4)
STATE-OF-THE-ART TRADING PLATFORM
page 7
IMPROVEMENT
(Forex Bull utilizes multiple points of
feedback to improve processes, service
and customer satisfaction)
ENFORCEMENT
(Routine audits of operations, trades,
offices and records by quality assurance
experts)
MEASUREMENT
(Weekly and monthly service level and
key metrics reporting)
DISCIPLINED APPROACH TO ESTABLISH, MEASURE AND ENFORCE STANDARDS
ForexBull defines trading excellence more broadly as its intrinsic responsibility to consistently deliver the highest level of trade execution, reliability and
consistency within a transparent framework of clearly published and measurable standards that exceed legal or regulatory requirements.
FOREXBULL’S FOCUSED APPROACH TO TRADING
DEFINITION
(Single set of quantifiable standards,
detailed in operating manual and
trading platform)
KEY SERVICE METRICS
99.5%
99.9%
OVERALL SERVICE
TRADE RECORD
PERFORMANCE
What Will
You Trade?
 Access to 1000+ trading products and financial instruments, including 70 currency pairs
 ForexBull provides an access to various financial markets around the world
All
Techniques
and
Strategies
 Striving for securing your future, ForexBull removes limitations on profits and allows all trading styles
 Strategies include: hedging, arbitrage, EA trading, news trading and high volume scalping
Exceptional
Trading
Conditions
 ForexBull uses some of the lowest spreads and commissions in the industry
 ForexBull maintains no requotes, delays or interventions with a number of user-friendly platform options
Wonderful
Selection of
Accounts
 Different accounts that provide the perfect user experience depending on your trading style
 Easy onboarding: we created accounts that are appealing for both beginners and experienced traders 99.9%
BEST IN CLASS STANDARDS
page 8
FOREXBULL BY THE NUMBERS
FOREXBULL’S COMMITMENT TO EXCELLENCE AND UNPARALLELED USER EXPERIENCE
FULLY INTEGRATED FINANCIAL
MARKETS
TRADING AND FINANCIAL MARKET
STANDARDS
TOP TIER LIQUIDITY PROVIDERS
24 / 5 Remarkable Client
Support
ForexBull has partnerships with different liquidity
providers and continues to offer the best
opportunities, even during volatile market
conditions.
Precious Metals
Trading
Commodity Trading
Energy Trading
Foreign Exchange
Trading
Stock Trading Index Trading
Reliable, Consistent Payment Gateway
Partners
page 9
MICRO ACCOUNT STANDARD ACCOUNT ECN ACCOUNT
 Base Currency Options
 Contract Size: 1 lot = 1,000
 Lot Restriction of 100 Lots Per Ticket
 Minimum Deposit: $5
 Hedging Allowed
 Base Currency Options
 Contract Size: 1 lot = 100,000
 Lot Restriction of 50 Lots Per Ticket
 Minimum Deposit: $5
 Hedging Allowed
 Base Currency Options
 Contract Size: 1 lot = 100,000
 Lot Restriction of 50 Lots Per Ticket
 Minimum Deposit: $100
 Hedging Allowed
FLEXIBLE ACCOUNT TYPES TO CATER TO ALL CLIENTS
FOREXBULL’S THREE DISTINCT ACCOUNT TYPES
ForexBull’s target market is individuals aging above 21 years old whose cash or liquid investments fall between $50,000 and $500,000. Thus, ForexBull has
designed a platform that will cater to all customers around the globe. ForexBull offers three district account types that allows for customer flexibility.
page 10
INDUSTRY OVERVIEW AND OPPORTUNITY
INDUSTRY SYNOPSIS MARKET OPPORTUNITY
Influential Factors in Forex Market
 Communication  Access to Information
 Globalization
 International
Investments
 Risk Management and
Volatility
 Advanced Systems
INDUSTRY TRENDS AND GROWTH
Greenfield
Opportunity:
+$1 trillion
Greenfield
Opportunity:
+$1 trillion
White Space
Opportunity:
~$703 billion
White Space
Opportunity:
~$703 billion
Base Business:
~$49 billion
Base Business:
~$49 billion
 The foreign exchange (“FX or FOREX”) market is where exchange rates
are determined. Exchange rates are the mechanisms by which world
currencies are tied together in the global marketplace, providing the
price of one currency in terms of another. An exchange rate is the
relative price of two currencies.
 According to the Bank for International Settlements, foreign-exchange
trading increased to an average of $5.3 trillion a day. This averages out
to $220 billion per hour. The foreign exchange market largely consists
of institutional investors, corporations, governments, banks, as well as
currency speculators. Roughly 90% of this volume is generated by
currency speculators capitalizing on intra-day price movements.
 Due to international trading, including trade in both finished and unfinished
products and services, the commercial market for foreign currencies will
remain active and increase the size of trading on the forex market. Presently,
almost two-thirds of all forex trading activity can be seen in just three principal
trading centers. In order of overall importance and trading volume, the centers
are London, New York and Tokyo.
 Start trading more than 10,000 global markets and profit from award-winning
technology, expert help, and support. Gain access to 1000+ trading products
and financial instruments including 70 currency pairs with ForexBull.
Significant market opportunity
exists for the base business
(assuming no expansion)
Unparalleled market opportunity
exists for white space and
greenfield opportunity
page 11
COMPETITIVE LANDSCAPE OVERVIEW
CURRENT, DIRECT COMPETITION NEW MARKET / GLOBAL COMPETITION
Company Name Years Traffic (Monthly)
Forex.com 9 years 1.7 million
FXCM 6 years 1.2 million
FxPro 10 years 1.1 million
ForexBull Less than 1 year 0.4 million
COMPETITION OVERVIEW
page 12
The Forex Exchange Market is open 7 Days a week and is the world’s largest trading market with an average of $5.3 Trillion turnover everyday (as per data of
April 2016). There are many noted players in the field and the latest WILD CARD ENTRY is ForexBull. In the short duration of six months ForexBull has achieved
targets which others have taken at least 3 years to achieve.
OPPORTUNITY OVERVIEW
Target New Geographic Markets Expand Digital Marketing Presence
EXECUTION STRATEGY
ForexBull has developed a five-pronged strategy to capture market share and increase the userbase:
 The foreign exchange market is the largest, most liquid market in the world. The foreign exchange market’s deep liquidity is beneficial to traders as it allows them
to enter and exit the market instantaneously.
 According to the Bank for International Settlements, foreign-exchange trading increased to an average of $5.3 trillion a day. This averages out to $220 billion per
hour. The foreign exchange market is largely made up of institutional investors, corporations, governments, banks, and currency speculators. Roughly 90% of this
volume is generated by currency speculators capitalizing on intraday price movements.
1 2
MARKET OPPORTUNITY EXECUTION
Open Additional Offshore Offices Offer New ECNs
3 4
New Marketing / Promotions Campaigns Every Thursday
5
page 13
The foreign exchange market consists of two tiers: the interbank or wholesale market, and the client or retail market. Participants include banks and nonbank
foreign exchange dealers, individuals and firms conducting commercial and investment transactions, speculators and arbitragers, central banks and treasuries,
and foreign exchange brokers.
INDUSTRY PARTICIPANTS
 Governments and Central Banks:
 Probably the most influential participants involved in the forex market are central banks and federal governments.
 Banks and other Financial Institutions:
 Banks, in general, act as dealers in that they are willing to buy/sell a currency at the bid/ask price. One way that banks make a profit on the forex market is
by exchanging currency at a higher price than they paid to obtain it. Since the forex market is a world-wide market, it is common to see different banks with
slightly different exchange rates for the same currency.
 Hedgers:
 Some of the biggest clients of these banks are international businesses. Whether a business is selling to an international client or buying from an
international supplier, it will inevitably need to deal with the volatility of fluctuating exchange rates.
 Speculators:
 Instead of hedging against changes in exchange rates or exchanging currency to fund international transactions, speculators attempt to make money by
taking advantage of fluctuating exchange-rate levels.
 Retail Participants:
 Though retail participants do not have a major role in deciding the trend, they are some of the major players in whatever trends take shape eventually.
 Traders:
 Short-term system followers with a wide range of skill, knowledge, resources and commitment. Risk takers.
 Corporations:
 Long-term players who seek profit protection through treasury management and are active hedgers.
INDUSTRY PARTICIPANTS
page 14
ForexBull has developed several different promotional campaigns that have made a significant impact on expanding the current userbase and increased
exposure in emerging markets
PROMOTIONAL TOOLS CREATE ENTICING USER EXPERIENCE
100% DEPOSIT BONUS
 Free Forex Deposit bonus is the first thing a new trader can get when signing up with a great forex broker.
 Forex broker bonuses are unique, but generally are an additional allowance. Some ‘resources’ added to a normal trading model
 The main goal of forex broker promotions, including bonuses, always makes trading more appealing to clients
ACCOUNT RECOVERY
BONUS
FOREXBULL RAZOR
CONTEST
$50 NO DEPOSIT BONUS
 The $50 No Deposit Bonus Program specifically for new clients of ForexBull
 This bonus offers clients the chance to try the trading markets in a real environment, without having to use their own funds
 If a trader loses the funds, they can request additional funds in the form of credit by sending an email to ForexBull.
 ForexBull will reload the account so the trader can trade and recover the loss. We offer 30% Loss Recovery bonus to continue
trading with ForexBull.
 ForexBull contest for demo accounts
 An open contest account with subsequent parameters set for a contest account
 Right after satisfying the present conditions, the prize funds and profit acquired in trading on them can be withdrawn at any time
via any hassle-free method
SUCCESSFUL PROMOTIONAL CAMPAIGNS
page 15
SIGNIFICANT COMPANY DEVELOPMENT IN A SHORT TIMEFRAME
SELECTED CLIENT TESTIMONIALS
“ForexBull has very high standards. I’ve successfully
learned how to be a better forex trader.”
–ForexBull client, London
“I wanted to call out your wonderful team... Seamless
communication and customer support.”
–ForexBull client, Hong Kong
The ForexBull trading platform stands for precise attention to detail and commitment to superior global trading. ForexBull has made significant progress in
development and has a detailed strategic roadmap for product development and execution, which is outlined below.
BRAND DESCRIPTORS
Responsive
Consistency
Premium
Professionalism
Trustworthiness
Reliability
Innovation
Global
Service
Efficient
Established
Flexible
Valuable
Peace of Mind
PRODUCT DEVELOPMENT
2016 May 2017 Oct 2017 Nov 2017 Aug 2018Mar 2017
Commencement of
ForexBull development
1000 live accountsSite went live along with the
MetaTrader 4 platform
Commencement
of fundraising for
$5 million
7th position in top 100
forex platforms with
Alex Rank 72,000
ForexBull YouTube channel
started with 72,000 views
May 2018: Addition of 25,000 pages of
knowledge bank to support new clients,
intermediaries, and advanced traders
Target of 30 billion
processed orders per
month
“I love the interface and ease of trading on all channels
whether that be on-the-go with my iPhone or at my
desk.”
–ForexBull client, London
Dedicated mobile
platform launched
STRATEGIC ROADMAP
April 2018: New payment
gateways to be
introduced / PSPS with
Vanatu
page 16
PROVEN MANAGEMENT TEAM WITH SIGNIFICANT BENCH STRENGTH
 Senior management team averages more than 32 years of combined relevant industry experience
 Key members of the team are widely recognized as thought leaders in the financial market industry
 Successfully executing on a long-term strategic plan to accelerate revenue growth and drive enhanced profitability
 Key members of the team have advanced degrees with significant experience growing large enterprises
Satyanarayana Raju
Chief Technical
Officer
Dr. Pawan
EVP and Chief
Operating Officer
Sasha Stanisavljevic
SVP, Human Capital
and Organizational
Development
Krishna S.A
Chief Marketing
Officer
Sudheer Vutuku
VP, Product & Service
FOREXBULL SENIOR MANAGEMENT
Mr. G Ramana Reddy
President and Chief
Executive Officer
EXPERIENCED MANAGEMENT TEAM
page 17
ForexBull has made significant investments in systems and infrastructure to centralize trading and back office functions to support the Company’s scalability
and continued growth while maintaining consistent levels of service throughout the organization.
KEY ELEMENTS OF FOREXBULL’S TECHNOLOGY INFRASTRUCTURE
RELIABLE
 Centralized system with access to the foreign exchange market
 Guaranteed direct market access
 Suitable instruments that assist in the analysis
BACK OFFICE
DOCUMENTED AND
TESTED STANDARDS
LIQUID
 Direct access to real time data from the market’s different liquidity vendors
 Guaranteed corporate access to forex liquidity
 Variety of liquidity providers, including the CHF Clearing and the LMAX Exchange
 Centralized finance, customer care, account management and data management teams
 Streamlined reporting and customer service
 Finalized licenses and capital requirements as well as strong access to liquidity
 Core element of maintaining centralized consistency throughout entire organization
 Institutionalized best practices applied uniformly
 Compliance through routine, objective audits
SCALABLE AND CENTRALIZED INFRASTRUCTURE
 Scalable
technology
 Reliable network
 Client trust and
satisfaction
page 18
ForexBull offers its partners various forms of cooperation to increase online presence and users
STRATEGIC PARTNERSHIPS OVERVIEW
 Investment Project
 Run projects attracting investments to Forex to increase your profit manifold. Earn the major part of the spread and turnover of your investment project.
 Webmaster
 For websites dedicated to finance, register as a Webmaster to get a substantial income from your website - regardless of traffic.
 Educational Project
 ForexBull can boost education project revenue up to 100%. By partnering with us, you become a licensed ForexBull training center.
 Exchanger
 Exchangers are projects specialized in electronic currency exchange. With ForexBull you can induce an inflow of new customers. And, providing services
such as depositing and withdrawing funds from ForexBull accounts (via local transfer), exchangers can increase their turnover.
 Blogger
 Embed a link in your blog and attract new customers to ForexBull. As people trade, you receive between 1.5 to 5.3 points from each of their trades.
 Forex Signal Provider
 Sellers of Forex signals can try the Forex Signal Provider by ForexBull. With this partnership, you earn stable profits by placing marketing materials on your
web resource while referring customers.
 Advisors Seller
 If you provide Forex expert advisors, you may receive extra profit by signing up for the Advisors Seller project. Here, you receive marketing materials from
ForexBull and you can add expert advisors on sale to the ForexBull online shop.
 CPA Affiliate Program
 The CPA project is a new partnership available from ForexBull. Geared towards those who appreciate simplicity, it is ideal for webmasters, search engine
optimization specialists, and internet marketers.
STRATEGIC PARTNERSHIPS WILL DRIVE USERS AND SCALE
page 19
Expand into New MarketsExpand into New Markets
CLEAR PATH FOR CONTINUED GROWTH
AND ENHANCED PROFITABILITY
Management has developed a detailed, actionable strategic plan to drive user and revenue growth in 2017 and beyond, reaching approximately $30 million in daily
revenue and 20 million active users.
~$353
million
2020F
Execute Strategic
Acquisitions
Expand Digital Market
Efforts
Exchanges in Different
Countries
New ECNs
Develop Offshore
Offices
Increase penetration in
new countries and offer
services
Roll out comprehensive
digital marketing
presence to expand
brand and increase
userbase
Open new offshore
offices and hire further
business development
employees
Offer additional ECNs
Baseline industry growth driven by
attractive underlying market dynamics
Potential
Upside
2022
Users
20
million
Revenue
Per Day
~$30m
~$353
million
2020F
2017
Users
400
Continue Geographic
Expansion
INVESTMENT IN MARKETING AND TECHNOLOGY CREATES SCALE –
INCREASING USERS WILL DRIVE SIGNIFICANT MARGIN EXPANSION
page 20
STATE-OF-THE-ART TECHNOLOGY MODELSTATE-OF-THE-ART TECHNOLOGY MODEL
OUTSTANDING BRAND AND REPUTATIONOUTSTANDING BRAND AND REPUTATION
UNMATCHED RELIABILITY, EXECUTION AND CONSISTENCYUNMATCHED RELIABILITY, EXECUTION AND CONSISTENCY
TOP TIER LIQUIDITY PROVIDERSTOP TIER LIQUIDITY PROVIDERS
FULLY INTEGRATED, GLOBAL REACHFULLY INTEGRATED, GLOBAL REACH
SCALABLE AND CENTRALIZED INFRASTRUCTURESCALABLE AND CENTRALIZED INFRASTRUCTURE
FOREXBULL – A COMPELLING INVESTMENT OPPORTUNITY
1
2
3
4
6
5

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FXBL pitch deck final (12.6.17)

  • 1. ForexBull Wild Card Entry into the World Forex Market
  • 2. page 2 ONON FOREXBULL OVERVIEW Forex Bull was created to….  Until FOREXBULL, online Forex traders faced a myriad of common problems such as faulty customer support and delays in trade executions. FOREXBULL is designed to avoid these common problems. Our innovations ensure a better, faster trading experience at lower costs, including outstanding customer support.  Our Electronic Communications Networks (“ECN”) provides instant access to competitive trading options for everyone involved with Forex trading including: hedge fund managers, banks, corporate clients, and private traders.  We ensure successful trading with the best tools in the industry, refined trading platform options, tight spreads, and fast trade execution. Our ECN Forex trading model offers you more opportunities on a competitive field than any other firm. We ensure our trading channels are transparent – all terms and conditions are explained upfront giving you clear expectations and knowledge that you are trading in a reputable arena. Our trading model also offers far more control for the traders we work with.  We offer a No Dealing Desk option with “straight through processing.” That means that customers’ orders are sent immediately to different leading Forex banks and financial institutions, ensuring that trades go quickly, with no extended waiting time. This also ensures that there is no “middle man” which decreases the chance of a conflict of interest or increased prices.  ICONIC BRAND AND REPUTATION – Our vision is to become the largest and most honest online Forex broker in the world while maintaining our values:  The promotion of ethics and integrity in the industry;  Offer the most flexible and innovative solutions in the industry; and  Ensure the best possible service with the most transparent trading options available. ForexBull (“ForexBull”) was founded by a group of experienced individuals that have years of accumulated knowledge in forex industries and technologies. We are a Spot Forex Brokerage company, “Contract for Difference”, or CFD, broker agency. It is an “execution-only” Forex (No Dealing Desk foreign exchange) company that provides a variety of trading solutions. These options are simple enough for amateurs and sophisticated enough for even the most experienced traders. ACCOUNT SERVICES AT A GLANCE DEMONSTRATED TRACK RECORD OF PERFORMANCE Contests Enter to win cash prizes and more with live demo contests for trader awards and prizes ZERO Spread Account Raw spreads with ZERO markups resulting in low cost trading based on interbank spreads Bonus Offerings Receive a 100% deposit bonus or a $50 no-deposit bonus upon account setup and activation Affiliate Program Earnings up to $15 per lot through auto or manual rebate systems In its early inception, ForexBull has already grown monthly site visits to the millions and there are currently 400 active users on the account
  • 3. page 3 MISSION STATEMENT AND VALUES  Until FOREXBULL, online Forex traders faced a myriad of common problems including faulty customer support and delays in the execution of trades. FOREXBULL avoids these common problems. Due to our innovations, we can ensure a better, faster trading experience at lower costs, including outstanding customer support. Our Electronic Communications Networks – or ECN – provides quick and easy access to competitive trading options for everyone involved with Forex trading – hedge fund managers, banks, corporate clients, and private traders. VALUES  We ensure successful trading with the best tools in the industry, refined trading platform options, tight spreads, and fast trade execution. Our ECN Forex trading model offers you more opportunities on a competitive field than any other firm. We ensure our trading channels are transparent – all terms and conditions are explained upfront giving you clear expectations and knowledge that you are trading in a reputable arena. Our trading model also offers far more control for the traders we work with. MISSION STATEMENT  ForexBull enables clients to become high-performance traders and ensure a long-term relationship through outstanding client responsiveness.  ForexBull also believes that high-quality technology and customer support drive better outcomes that provide the very best trading wisdom. We firmly believe that service matters. CORE PURPOSE
  • 4. page 4 FOREXBULL IN ACTION Compatible with any operating system with real-time, one click trading ForexBull provides a state-of-the art learning center to teach customers the most integral strategies to help understand the forex markets. Institutional Trading / Hedge Funds Beginning Traders TRADING PLATFORM FOREXBULL LEARNING CENTER REMARKABLE CLIENT SUPPORT Trade Confirms Account Statements Reporting TRADING RESULTS Efficient, automated reporting of trading results through statement processing ForexBull is a leader in customer support with agents available via phone, live chat or email. 100% Deposit Bonus $50 No Deposit Bonus ForexBull Promotions TRADING PLATFORM CHANNELS FULLY INTEGRATED TRADING PLATFORM ForexBull’s combined learning center, client support and sophisticated trading platforms are designed for all mediums all for an outstanding, groundbreaking user experience. iOS Android Desktop (Windows, Mac) Personal Trading
  • 5. page 5 ForexBull operates in major cities around the world – the Asian Pacific, South America, and the UK, to name a few. Most of these are new emerging markets. ForexBull is not just online either with physical offices around the world so customers can enjoy a face-to-face experience. GLOBAL OUTREACH OF CUSTOMERS UNEQUALED COVERAGE AROUND THE WORLD >90% OF VISITS IN DEVELOPED NATIONS 88% 6% 4% Asia and Africa Americas Europe and Rest of World Percent of Site Visits: Site Visit Exposure Scale: GLOBAL COVERAGE, EXPERIENCE AND INDUSTRY INTELLIGENCE PRESENTS UNIQUE OPPORTUNITY FOR ACCELERATED GROWTHGLOBAL COVERAGE, EXPERIENCE AND INDUSTRY INTELLIGENCE PRESENTS UNIQUE OPPORTUNITY FOR ACCELERATED GROWTH
  • 6. page 6 ForexBull has invested significant resources and capital in the development of a robust suite of tech-enabled solutions and processes. The Company’s unique approach to offer technology solutions that meet all type’s of traders from beginners to professional, full-time traders. New entrants into the industry are principally focused on the development of end-user applications that empower the trader, but do not provide the same focus on all type of traders. ForexBull is the only provider that offers all constituents a superior user experience and real-time information parity. KEY FEATURES OF FOREXBULL’S TECHNOLOGY PLATFORM FOREXBULL’S INNOVATIVE TRADING PLATFORM FOREXBULL MOBILEFOREXBULL MT4 FOREXBULL WEBTRADER Highly Innovative MetaTrader 4 Platform Smooth WebTrader Navigation and Charting Native Apps to Trade on the Go! Superior User Experience  Tools make trading and trade execution easier  Reliable and straightforward Information Parity  Seamless integration – the same information and equal access available to all constituencies  Unmatched visibility – provides trader autonomy Transparency Across Network  ForexBull can operate throughout the entire financial network Connectivity Across All Platforms  Flexibility for users to decide how to best trade with multi-channel synchronization  Consistent user experience with real-time access across all channels (e.g. WebTrader, mobile app, ForexBull MT4) STATE-OF-THE-ART TRADING PLATFORM
  • 7. page 7 IMPROVEMENT (Forex Bull utilizes multiple points of feedback to improve processes, service and customer satisfaction) ENFORCEMENT (Routine audits of operations, trades, offices and records by quality assurance experts) MEASUREMENT (Weekly and monthly service level and key metrics reporting) DISCIPLINED APPROACH TO ESTABLISH, MEASURE AND ENFORCE STANDARDS ForexBull defines trading excellence more broadly as its intrinsic responsibility to consistently deliver the highest level of trade execution, reliability and consistency within a transparent framework of clearly published and measurable standards that exceed legal or regulatory requirements. FOREXBULL’S FOCUSED APPROACH TO TRADING DEFINITION (Single set of quantifiable standards, detailed in operating manual and trading platform) KEY SERVICE METRICS 99.5% 99.9% OVERALL SERVICE TRADE RECORD PERFORMANCE What Will You Trade?  Access to 1000+ trading products and financial instruments, including 70 currency pairs  ForexBull provides an access to various financial markets around the world All Techniques and Strategies  Striving for securing your future, ForexBull removes limitations on profits and allows all trading styles  Strategies include: hedging, arbitrage, EA trading, news trading and high volume scalping Exceptional Trading Conditions  ForexBull uses some of the lowest spreads and commissions in the industry  ForexBull maintains no requotes, delays or interventions with a number of user-friendly platform options Wonderful Selection of Accounts  Different accounts that provide the perfect user experience depending on your trading style  Easy onboarding: we created accounts that are appealing for both beginners and experienced traders 99.9% BEST IN CLASS STANDARDS
  • 8. page 8 FOREXBULL BY THE NUMBERS FOREXBULL’S COMMITMENT TO EXCELLENCE AND UNPARALLELED USER EXPERIENCE FULLY INTEGRATED FINANCIAL MARKETS TRADING AND FINANCIAL MARKET STANDARDS TOP TIER LIQUIDITY PROVIDERS 24 / 5 Remarkable Client Support ForexBull has partnerships with different liquidity providers and continues to offer the best opportunities, even during volatile market conditions. Precious Metals Trading Commodity Trading Energy Trading Foreign Exchange Trading Stock Trading Index Trading Reliable, Consistent Payment Gateway Partners
  • 9. page 9 MICRO ACCOUNT STANDARD ACCOUNT ECN ACCOUNT  Base Currency Options  Contract Size: 1 lot = 1,000  Lot Restriction of 100 Lots Per Ticket  Minimum Deposit: $5  Hedging Allowed  Base Currency Options  Contract Size: 1 lot = 100,000  Lot Restriction of 50 Lots Per Ticket  Minimum Deposit: $5  Hedging Allowed  Base Currency Options  Contract Size: 1 lot = 100,000  Lot Restriction of 50 Lots Per Ticket  Minimum Deposit: $100  Hedging Allowed FLEXIBLE ACCOUNT TYPES TO CATER TO ALL CLIENTS FOREXBULL’S THREE DISTINCT ACCOUNT TYPES ForexBull’s target market is individuals aging above 21 years old whose cash or liquid investments fall between $50,000 and $500,000. Thus, ForexBull has designed a platform that will cater to all customers around the globe. ForexBull offers three district account types that allows for customer flexibility.
  • 10. page 10 INDUSTRY OVERVIEW AND OPPORTUNITY INDUSTRY SYNOPSIS MARKET OPPORTUNITY Influential Factors in Forex Market  Communication  Access to Information  Globalization  International Investments  Risk Management and Volatility  Advanced Systems INDUSTRY TRENDS AND GROWTH Greenfield Opportunity: +$1 trillion Greenfield Opportunity: +$1 trillion White Space Opportunity: ~$703 billion White Space Opportunity: ~$703 billion Base Business: ~$49 billion Base Business: ~$49 billion  The foreign exchange (“FX or FOREX”) market is where exchange rates are determined. Exchange rates are the mechanisms by which world currencies are tied together in the global marketplace, providing the price of one currency in terms of another. An exchange rate is the relative price of two currencies.  According to the Bank for International Settlements, foreign-exchange trading increased to an average of $5.3 trillion a day. This averages out to $220 billion per hour. The foreign exchange market largely consists of institutional investors, corporations, governments, banks, as well as currency speculators. Roughly 90% of this volume is generated by currency speculators capitalizing on intra-day price movements.  Due to international trading, including trade in both finished and unfinished products and services, the commercial market for foreign currencies will remain active and increase the size of trading on the forex market. Presently, almost two-thirds of all forex trading activity can be seen in just three principal trading centers. In order of overall importance and trading volume, the centers are London, New York and Tokyo.  Start trading more than 10,000 global markets and profit from award-winning technology, expert help, and support. Gain access to 1000+ trading products and financial instruments including 70 currency pairs with ForexBull. Significant market opportunity exists for the base business (assuming no expansion) Unparalleled market opportunity exists for white space and greenfield opportunity
  • 11. page 11 COMPETITIVE LANDSCAPE OVERVIEW CURRENT, DIRECT COMPETITION NEW MARKET / GLOBAL COMPETITION Company Name Years Traffic (Monthly) Forex.com 9 years 1.7 million FXCM 6 years 1.2 million FxPro 10 years 1.1 million ForexBull Less than 1 year 0.4 million COMPETITION OVERVIEW
  • 12. page 12 The Forex Exchange Market is open 7 Days a week and is the world’s largest trading market with an average of $5.3 Trillion turnover everyday (as per data of April 2016). There are many noted players in the field and the latest WILD CARD ENTRY is ForexBull. In the short duration of six months ForexBull has achieved targets which others have taken at least 3 years to achieve. OPPORTUNITY OVERVIEW Target New Geographic Markets Expand Digital Marketing Presence EXECUTION STRATEGY ForexBull has developed a five-pronged strategy to capture market share and increase the userbase:  The foreign exchange market is the largest, most liquid market in the world. The foreign exchange market’s deep liquidity is beneficial to traders as it allows them to enter and exit the market instantaneously.  According to the Bank for International Settlements, foreign-exchange trading increased to an average of $5.3 trillion a day. This averages out to $220 billion per hour. The foreign exchange market is largely made up of institutional investors, corporations, governments, banks, and currency speculators. Roughly 90% of this volume is generated by currency speculators capitalizing on intraday price movements. 1 2 MARKET OPPORTUNITY EXECUTION Open Additional Offshore Offices Offer New ECNs 3 4 New Marketing / Promotions Campaigns Every Thursday 5
  • 13. page 13 The foreign exchange market consists of two tiers: the interbank or wholesale market, and the client or retail market. Participants include banks and nonbank foreign exchange dealers, individuals and firms conducting commercial and investment transactions, speculators and arbitragers, central banks and treasuries, and foreign exchange brokers. INDUSTRY PARTICIPANTS  Governments and Central Banks:  Probably the most influential participants involved in the forex market are central banks and federal governments.  Banks and other Financial Institutions:  Banks, in general, act as dealers in that they are willing to buy/sell a currency at the bid/ask price. One way that banks make a profit on the forex market is by exchanging currency at a higher price than they paid to obtain it. Since the forex market is a world-wide market, it is common to see different banks with slightly different exchange rates for the same currency.  Hedgers:  Some of the biggest clients of these banks are international businesses. Whether a business is selling to an international client or buying from an international supplier, it will inevitably need to deal with the volatility of fluctuating exchange rates.  Speculators:  Instead of hedging against changes in exchange rates or exchanging currency to fund international transactions, speculators attempt to make money by taking advantage of fluctuating exchange-rate levels.  Retail Participants:  Though retail participants do not have a major role in deciding the trend, they are some of the major players in whatever trends take shape eventually.  Traders:  Short-term system followers with a wide range of skill, knowledge, resources and commitment. Risk takers.  Corporations:  Long-term players who seek profit protection through treasury management and are active hedgers. INDUSTRY PARTICIPANTS
  • 14. page 14 ForexBull has developed several different promotional campaigns that have made a significant impact on expanding the current userbase and increased exposure in emerging markets PROMOTIONAL TOOLS CREATE ENTICING USER EXPERIENCE 100% DEPOSIT BONUS  Free Forex Deposit bonus is the first thing a new trader can get when signing up with a great forex broker.  Forex broker bonuses are unique, but generally are an additional allowance. Some ‘resources’ added to a normal trading model  The main goal of forex broker promotions, including bonuses, always makes trading more appealing to clients ACCOUNT RECOVERY BONUS FOREXBULL RAZOR CONTEST $50 NO DEPOSIT BONUS  The $50 No Deposit Bonus Program specifically for new clients of ForexBull  This bonus offers clients the chance to try the trading markets in a real environment, without having to use their own funds  If a trader loses the funds, they can request additional funds in the form of credit by sending an email to ForexBull.  ForexBull will reload the account so the trader can trade and recover the loss. We offer 30% Loss Recovery bonus to continue trading with ForexBull.  ForexBull contest for demo accounts  An open contest account with subsequent parameters set for a contest account  Right after satisfying the present conditions, the prize funds and profit acquired in trading on them can be withdrawn at any time via any hassle-free method SUCCESSFUL PROMOTIONAL CAMPAIGNS
  • 15. page 15 SIGNIFICANT COMPANY DEVELOPMENT IN A SHORT TIMEFRAME SELECTED CLIENT TESTIMONIALS “ForexBull has very high standards. I’ve successfully learned how to be a better forex trader.” –ForexBull client, London “I wanted to call out your wonderful team... Seamless communication and customer support.” –ForexBull client, Hong Kong The ForexBull trading platform stands for precise attention to detail and commitment to superior global trading. ForexBull has made significant progress in development and has a detailed strategic roadmap for product development and execution, which is outlined below. BRAND DESCRIPTORS Responsive Consistency Premium Professionalism Trustworthiness Reliability Innovation Global Service Efficient Established Flexible Valuable Peace of Mind PRODUCT DEVELOPMENT 2016 May 2017 Oct 2017 Nov 2017 Aug 2018Mar 2017 Commencement of ForexBull development 1000 live accountsSite went live along with the MetaTrader 4 platform Commencement of fundraising for $5 million 7th position in top 100 forex platforms with Alex Rank 72,000 ForexBull YouTube channel started with 72,000 views May 2018: Addition of 25,000 pages of knowledge bank to support new clients, intermediaries, and advanced traders Target of 30 billion processed orders per month “I love the interface and ease of trading on all channels whether that be on-the-go with my iPhone or at my desk.” –ForexBull client, London Dedicated mobile platform launched STRATEGIC ROADMAP April 2018: New payment gateways to be introduced / PSPS with Vanatu
  • 16. page 16 PROVEN MANAGEMENT TEAM WITH SIGNIFICANT BENCH STRENGTH  Senior management team averages more than 32 years of combined relevant industry experience  Key members of the team are widely recognized as thought leaders in the financial market industry  Successfully executing on a long-term strategic plan to accelerate revenue growth and drive enhanced profitability  Key members of the team have advanced degrees with significant experience growing large enterprises Satyanarayana Raju Chief Technical Officer Dr. Pawan EVP and Chief Operating Officer Sasha Stanisavljevic SVP, Human Capital and Organizational Development Krishna S.A Chief Marketing Officer Sudheer Vutuku VP, Product & Service FOREXBULL SENIOR MANAGEMENT Mr. G Ramana Reddy President and Chief Executive Officer EXPERIENCED MANAGEMENT TEAM
  • 17. page 17 ForexBull has made significant investments in systems and infrastructure to centralize trading and back office functions to support the Company’s scalability and continued growth while maintaining consistent levels of service throughout the organization. KEY ELEMENTS OF FOREXBULL’S TECHNOLOGY INFRASTRUCTURE RELIABLE  Centralized system with access to the foreign exchange market  Guaranteed direct market access  Suitable instruments that assist in the analysis BACK OFFICE DOCUMENTED AND TESTED STANDARDS LIQUID  Direct access to real time data from the market’s different liquidity vendors  Guaranteed corporate access to forex liquidity  Variety of liquidity providers, including the CHF Clearing and the LMAX Exchange  Centralized finance, customer care, account management and data management teams  Streamlined reporting and customer service  Finalized licenses and capital requirements as well as strong access to liquidity  Core element of maintaining centralized consistency throughout entire organization  Institutionalized best practices applied uniformly  Compliance through routine, objective audits SCALABLE AND CENTRALIZED INFRASTRUCTURE  Scalable technology  Reliable network  Client trust and satisfaction
  • 18. page 18 ForexBull offers its partners various forms of cooperation to increase online presence and users STRATEGIC PARTNERSHIPS OVERVIEW  Investment Project  Run projects attracting investments to Forex to increase your profit manifold. Earn the major part of the spread and turnover of your investment project.  Webmaster  For websites dedicated to finance, register as a Webmaster to get a substantial income from your website - regardless of traffic.  Educational Project  ForexBull can boost education project revenue up to 100%. By partnering with us, you become a licensed ForexBull training center.  Exchanger  Exchangers are projects specialized in electronic currency exchange. With ForexBull you can induce an inflow of new customers. And, providing services such as depositing and withdrawing funds from ForexBull accounts (via local transfer), exchangers can increase their turnover.  Blogger  Embed a link in your blog and attract new customers to ForexBull. As people trade, you receive between 1.5 to 5.3 points from each of their trades.  Forex Signal Provider  Sellers of Forex signals can try the Forex Signal Provider by ForexBull. With this partnership, you earn stable profits by placing marketing materials on your web resource while referring customers.  Advisors Seller  If you provide Forex expert advisors, you may receive extra profit by signing up for the Advisors Seller project. Here, you receive marketing materials from ForexBull and you can add expert advisors on sale to the ForexBull online shop.  CPA Affiliate Program  The CPA project is a new partnership available from ForexBull. Geared towards those who appreciate simplicity, it is ideal for webmasters, search engine optimization specialists, and internet marketers. STRATEGIC PARTNERSHIPS WILL DRIVE USERS AND SCALE
  • 19. page 19 Expand into New MarketsExpand into New Markets CLEAR PATH FOR CONTINUED GROWTH AND ENHANCED PROFITABILITY Management has developed a detailed, actionable strategic plan to drive user and revenue growth in 2017 and beyond, reaching approximately $30 million in daily revenue and 20 million active users. ~$353 million 2020F Execute Strategic Acquisitions Expand Digital Market Efforts Exchanges in Different Countries New ECNs Develop Offshore Offices Increase penetration in new countries and offer services Roll out comprehensive digital marketing presence to expand brand and increase userbase Open new offshore offices and hire further business development employees Offer additional ECNs Baseline industry growth driven by attractive underlying market dynamics Potential Upside 2022 Users 20 million Revenue Per Day ~$30m ~$353 million 2020F 2017 Users 400 Continue Geographic Expansion INVESTMENT IN MARKETING AND TECHNOLOGY CREATES SCALE – INCREASING USERS WILL DRIVE SIGNIFICANT MARGIN EXPANSION
  • 20. page 20 STATE-OF-THE-ART TECHNOLOGY MODELSTATE-OF-THE-ART TECHNOLOGY MODEL OUTSTANDING BRAND AND REPUTATIONOUTSTANDING BRAND AND REPUTATION UNMATCHED RELIABILITY, EXECUTION AND CONSISTENCYUNMATCHED RELIABILITY, EXECUTION AND CONSISTENCY TOP TIER LIQUIDITY PROVIDERSTOP TIER LIQUIDITY PROVIDERS FULLY INTEGRATED, GLOBAL REACHFULLY INTEGRATED, GLOBAL REACH SCALABLE AND CENTRALIZED INFRASTRUCTURESCALABLE AND CENTRALIZED INFRASTRUCTURE FOREXBULL – A COMPELLING INVESTMENT OPPORTUNITY 1 2 3 4 6 5