This presentation shows how product lifecycle planning is enriched through the disciplines of competitive intelligence and futures studies. For more check out https://www.competitivefutures.com and http://www.ericgarland.co

1. FUTURE-PROOF YOUR
PRODUCT LIFECYCLE
PLANNING
ERIC GARLAND

2. Look out 5 to 20 years to
understand the world in which
your products will serve
customers.
Look out 1 to 5 years to
understand the dynamic in which
you will compete.
The next 12 months are for
execution.
TL;DR

3. FUTURE INTELLIGENCE

4. SYSTEMS MAPPING
Customers
Suppliers
Competitors
Government
National economies
Disruptive tech
Household formations
Consumption trends

5. STEEP TREND RESEARCH METHODOLOGY
Social trends
Tech trends
Economic trends
Ecological trends
Political trends

6. FORECASTING ASSESSMENT
Identify sources
Consider bias
Note timeframe
Detail predictions
Check sources and
assumptions

7. FUTURE-PROOF PRODUCT LIFECYCLE ROADMAP
12-24 months 2-5 years 5-20 years
Execution
Competitive
Dynamic
Disruptive
Strategic
Trends

8. FUTURE-PROOF PRODUCT LIFECYCLE ROADMAP
12-24 months 2-5 years 5-20 years
Branding
Sales
Manufacturing
Distribution
R&D
Competitors
M&A
Regulations
Tech transfer
Social shifts
Tech ecosystems
Geopolitics

9. WWW.COMPETITIVEFUTURES.COM
WWW.ERICGARLAND.CO
@ERICGARLAND
ERIC GARLAND