The Future of Music Coalition is a nonprofit organization founded in 2000 that aims to support musicians through programs focused on education, research, and advocacy. It works to ensure musicians receive fair compensation, pushes for greater access and exposure to music, and addresses issues in areas like radio, copyright, and internet policy that impact the music industry. The organization conducts original research, hosts events, and engages in outreach and testimony to advocate for musicians and the role of music in society while promoting critical thinking, reading, and action.
Community engagement presentation with guest speakers Halle Stockton (Managing Editor, PublicSource), Ben Nishimoto, (Director of Philanthropy, Honolulu Civil Beat), and
Meg Waters (Development Director, Voice of OC)
Addressing Obesity In The Latino Community Through Community-based Advocacy In Baldwin Park
Alfred Mata, Local Policy Specialist, California Center for Public Health Advocacy.
Community engagement presentation with guest speakers Halle Stockton (Managing Editor, PublicSource), Ben Nishimoto, (Director of Philanthropy, Honolulu Civil Beat), and
Meg Waters (Development Director, Voice of OC)
Addressing Obesity In The Latino Community Through Community-based Advocacy In Baldwin Park
Alfred Mata, Local Policy Specialist, California Center for Public Health Advocacy.
Premium Blend - Public Relations Proposal Julia Balsam
As a final project for Ithaca College’s Public Relations course, a team of six created a mock PR agency (JAM Relations) and developed a proposal for our client, Ithaca College’s female a capella group – Premium Blend. The team developed a situational analysis, objectives, audience research, strategies and tactics, a budget, timetable and complete evaluation. The team presented the plan to the client and fellow classmates.
Kirkwood, Sandra. (2011). Community recovery: musical inspirations, creative collaborations, and health reform. Presented on 15 July, 2011: Primary Health Care Research Conference: Program & Abstracts. Primary Health Care Research and Information Service, Australia. www.phcris.org.au/conference/browse.php?id=7048
Premium Blend - Public Relations Proposal Julia Balsam
As a final project for Ithaca College’s Public Relations course, a team of six created a mock PR agency (JAM Relations) and developed a proposal for our client, Ithaca College’s female a capella group – Premium Blend. The team developed a situational analysis, objectives, audience research, strategies and tactics, a budget, timetable and complete evaluation. The team presented the plan to the client and fellow classmates.
Kirkwood, Sandra. (2011). Community recovery: musical inspirations, creative collaborations, and health reform. Presented on 15 July, 2011: Primary Health Care Research Conference: Program & Abstracts. Primary Health Care Research and Information Service, Australia. www.phcris.org.au/conference/browse.php?id=7048
Chapter 12Using the Power of Media to Influence Health Policy .docxcravennichole326
Chapter 12
Using the Power of Media to Influence Health Policy and Politics in CEOD
Seismic Shift in Media: One-to-Many and Many-to-ManyBroadcast Model: one-to-many
One Broadcaster sends message out to manyNew Model: many-to-many
Many people create media and distribute it to their networksMass Media:
Radio, television, film, and newspaperInternet:
Websites, Facebook, LinkedInAdvantage: Could broadcast a consistent health message to a wide audience
Disadvantages: Controlled by large corporations, expensive to buy time, not targeted audiences, no allowance for personal creativityAdvantage: All opinions are available
Disadvantage: Credibility can be an issue
Prosumption / Everyone (prosumers) is producing and consuming media.
The Power of Media
mHealth / the practice of healthcare delivery and public health supported by mobile devices. Revolutionizing the way healthcare is delivered in developing countries.
Medic Mobile / A nonprofit company and early innovator in open-source mobile health technology / http://medicmobile.org/
Mobile health / Strengthens the capacity and capabilities of health workers to improve the health of people globally. It is increasingly being harnessed to shape the political and policy landscape globally.
Who Controls the Media?
Traditional Media / 90% owned by major corporations prior to the growth of social media. Today social media often drives traditional media to cover issues that major newsrooms may not deem worthy of their limited space and time
Social Medial / The public
Distributed Campaigns
A bottom-up approach rather than a top-down approach to campaigns that depends upon viral spreading from the grassroots rather than message broadcasting and controlled by staff
Getting on the Public’s Agenda
One of the most important roles that the media plays is getting issues on the agendas of the public and policymakers.
The Internet may be where people go to find out about a health issue, but they often first become aware of the issue through television
ER
Grey’s Anatomy
Documentary Films
Super Size Me
SICKO
Food, Inc.
Media as a Health-Promotion Tool
Public Education / Acquiring important information
Social Marketing / Visual or verbal messaging that can shift the individual’s thinking, attitudes and values
Media Advocacy / The strategic use of media to apply pressure to advance a social or public initiative.
Media Advocacy
Media Advocacy
The strategic use of media to apply pressure to advance a social or public initiative.
A tool for policy change
A way of mobilizing constituencies and stakeholders to support or oppose specific policy changes
Differs from social marketing. "Social marketing is the use of marketing principles to influence human behavior in order to improve health or benefit society.“
Retrieved from http://www.cdc.gov/healthcommunication/HealthBasics/WhatIsHC.html
A means of political action
Framing
Framing / Defines the boundaries of publ ...
Presentation for project management class for a fictional women in media conference. Project intended to cover rationale, consumer proposition for several stakeholder groups, and organizational process leading up to a large conference event.
2. What is the FMC? The Future of Music Coalition is a nonprofit organization with the desire to create a musical national where many cultural artists can get exposure, fair compensation and fans can hear the music they want It was founded in June 2000 by musicians, experts and advocates of artists They fight to give musicians a voice in national issues, despite dissenting opinions
3. Mission Mission Encourage musicians to express their talents Help artists receive fair compensation for their work Push music into the community, expand availability of music Outreach Analyzes issues that plague musicians Publishing research in media Hosting events
4. Programs The coalition divides its programs into three groups: Education, Research and Policy & Advocacy The programs organize events, submit testimonies, translate information for musicians and keep them informed All research generated is original, providing accuracy and dependence
5. Service Goal The main goal of the nonprofit organization is to provide musicians of each community a way to present their talents I can personally relate to this concept, being a musician myself To the FMC, music is simply a substantive part of social life
6. Productivity Input Hours of research Financial support Musical instruction Organization of events Publication of personal experiences output Technological advances in every aspect of music Exposure of new and upcoming artists Free shows Explication of material
7. Specific Issues Some of the direct issues covered by the organization include: Radio Copyrights Artist Compensation/Engagement Internet Policy
8. Community Need While music does not directly solve a problem, it does provide for a need Music creates jobs, increases flow of finances and allows artists to express themselves and their opinions http://futureofmusic.org/article/article/future-digital-infrastructure-creative-economy
9. Connection What links these needs to this specific organization is the programs The education program provides instruction for young, inexperienced talent The research program creates jobs through specially designated positions as well as performing and other musical careers The policy/advocacy program then gains attention and coverage for each group
10. Funding Appeal The Future of Music Coalition has many aspects to which any funding institution would find valuable: Views on media ownership and consolidation The fair treatment and compensation of artists Salient belief in copyrights and use of public domain Unquestionable intent to make progress
11. Application of CT/CR/CA Critical thinking This particular organization promotes the use of critical thinking through research, employing purposeful reflective judgment by being consistently informedand open minded. Critical Reading Use of critical reading skills is also employed by the group in forms of reading sheet music, thinking about thinking while reading and the study of information that has been processed.
12. Application of CT/CR/CA (cont.) Critical Action To engage in Critical Action the FMC makes decisions, achieves massive breakthroughs and applies new concepts all for the sake of music’s role in society.
13. Getting Involved Anyone can be a part of this incredible nonprofit Attending events posted on the website is one of the first steps to take Careers are available to those who are interested We must consider the impact of others, realizing how different many of the individuals involved can be People of any background can feel a connection with the FMC