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Building Strong Unions Union Image Building Part II
Strategies to Challenge <ul><li>Keep Members and Potential Members Informed </li></ul><ul><ul><li>Set the record straight ...
Changing Labor’s Image <ul><li>Local Level  </li></ul><ul><li>Individual Members </li></ul><ul><li>Direct efforts </li></u...
Local: Improving Image <ul><li>Develop strategies to increase membership attendance at local meetings </li></ul><ul><ul><l...
Local Actions <ul><li>Create a newsletter or make better use of an established one </li></ul><ul><li>One-on-One program </...
Welcome New Members <ul><li>Extremely critical to institutionalize one-on-one welcoming process in first 1-2 days after em...
Community Efforts <ul><li>Local Union Officers and Members </li></ul><ul><ul><li>Directly and positively reach out to comm...
Consider <ul><li>Participate in Community Charities </li></ul><ul><ul><li>Make an effort to have charitable work recognize...
More Strategies <ul><li>Participate in visible community activities </li></ul><ul><ul><li>Parades </li></ul></ul><ul><ul><...
Establish Local Awards <ul><li>Recognize Members </li></ul><ul><ul><li>Local Awards </li></ul></ul><ul><ul><ul><li>Outstan...
Media: Improving Image <ul><li>Make effort to know local reporters </li></ul><ul><li>Letter’s to the Editor </li></ul><ul>...
The people of the State of California do enact the following: SECTION 1. Section 51009 is added to the education code, to ...
Schools: Improving Image <ul><li>http://www.labor-studies.org/ </li></ul><ul><li>http://www.cft.org/about/comm/labor/ </li...
School Strategies <ul><li>Identify and train individuals willing and able to speak to classes about the labor movement </l...
Strategies <ul><li>Initiate “Labor-in-Schools” program </li></ul><ul><ul><li>Contact curriculum director, principal, teach...
Home and Family <ul><li>Perception by union households </li></ul><ul><li>Young people do not appreciate the importance of ...
Bring the Union Home <ul><li>Talk about union activities </li></ul><ul><li>Discuss how the union contract affects their in...
Conclusion
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Union Image Part Ii

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Union Image Part Ii

  1. 1. Building Strong Unions Union Image Building Part II
  2. 2. Strategies to Challenge <ul><li>Keep Members and Potential Members Informed </li></ul><ul><ul><li>Set the record straight </li></ul></ul><ul><ul><ul><ul><li>Union periodicals </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Published Books </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Union and university labor education programs and courses </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Websites </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Blogs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Email alerts </li></ul></ul></ul></ul>Improving the Union Image
  3. 3. Changing Labor’s Image <ul><li>Local Level </li></ul><ul><li>Individual Members </li></ul><ul><li>Direct efforts </li></ul><ul><ul><li>Community at large </li></ul></ul><ul><ul><li>News media </li></ul></ul><ul><ul><li>Schools </li></ul></ul>Improving the Union Image
  4. 4. Local: Improving Image <ul><li>Develop strategies to increase membership attendance at local meetings </li></ul><ul><ul><li>Important to make a positive impression </li></ul></ul><ul><ul><ul><li>Meetings should be well organized both in physical arrangements and the agenda </li></ul></ul></ul><ul><ul><ul><li>Keep meetings at a reasonable length </li></ul></ul></ul><ul><ul><ul><li>Facilitate adequate time for members to participate </li></ul></ul></ul><ul><ul><ul><li>Add guest speakers or films of interest </li></ul></ul></ul><ul><ul><ul><li>Consider refreshments, door prizes </li></ul></ul></ul>Improving the Union Image
  5. 5. Local Actions <ul><li>Create a newsletter or make better use of an established one </li></ul><ul><li>One-on-One program </li></ul><ul><ul><li>Systemic communication </li></ul></ul><ul><li>Social Activities </li></ul><ul><ul><li>Picnics </li></ul></ul><ul><ul><li>Bowling tournaments </li></ul></ul><ul><ul><li>Family outings </li></ul></ul>Improving the Union Image
  6. 6. Welcome New Members <ul><li>Extremely critical to institutionalize one-on-one welcoming process in first 1-2 days after employment </li></ul><ul><li>Provide adequate information </li></ul><ul><ul><li>Union activities and accomplishments </li></ul></ul><ul><ul><li>Services </li></ul></ul><ul><ul><li>Responsibilities </li></ul></ul>Improving the Union Image
  7. 7. Community Efforts <ul><li>Local Union Officers and Members </li></ul><ul><ul><li>Directly and positively reach out to community </li></ul></ul><ul><ul><ul><li>Public is source of new union members </li></ul></ul></ul><ul><ul><ul><li>Public is source of support </li></ul></ul></ul><ul><ul><ul><ul><li>Bargaining, strikes, boycotts </li></ul></ul></ul></ul><ul><li>Positive Public Image Contributes </li></ul><ul><ul><li>Political and legislative efforts </li></ul></ul>Improving the Union Image
  8. 8. Consider <ul><li>Participate in Community Charities </li></ul><ul><ul><li>Make an effort to have charitable work recognized </li></ul></ul><ul><ul><ul><li>Send press releases </li></ul></ul></ul><ul><ul><ul><ul><li>Newspapers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Radio </li></ul></ul></ul></ul><ul><ul><ul><ul><li>television </li></ul></ul></ul></ul>Improving the Union Image
  9. 9. More Strategies <ul><li>Participate in visible community activities </li></ul><ul><ul><li>Parades </li></ul></ul><ul><ul><li>Fairs </li></ul></ul><ul><ul><li>Community events </li></ul></ul><ul><ul><li>Youth team sponsorship </li></ul></ul><ul><ul><li>Charity telethons </li></ul></ul>Improving the Union Image
  10. 10. Establish Local Awards <ul><li>Recognize Members </li></ul><ul><ul><li>Local Awards </li></ul></ul><ul><ul><ul><li>Outstanding community service </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Distribute photos </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Newsletter acknowledgment </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul></ul></ul>Improving the Union Image
  11. 11. Media: Improving Image <ul><li>Make effort to know local reporters </li></ul><ul><li>Letter’s to the Editor </li></ul><ul><li>Press Release about positive events </li></ul><ul><li>Use Public Access cable </li></ul><ul><li>Use You Tube </li></ul>Improving the Union Image
  12. 12. The people of the State of California do enact the following: SECTION 1. Section 51009 is added to the education code, to read: This first week of April is hereby deemed to be Labor History Week throughout the public schools, and school districts are encouraged to commemorate this week with appropriate educational exercises that make pupils aware of the role the labor movement has played in shaping California and the United States. Improving the Union Image
  13. 13. Schools: Improving Image <ul><li>http://www.labor-studies.org/ </li></ul><ul><li>http://www.cft.org/about/comm/labor/ </li></ul>Improving the Union Image
  14. 14. School Strategies <ul><li>Identify and train individuals willing and able to speak to classes about the labor movement </li></ul><ul><ul><li>Should have knowledge of labor history </li></ul></ul><ul><ul><li>Good communication skills </li></ul></ul>Improving the Union Image
  15. 15. Strategies <ul><li>Initiate “Labor-in-Schools” program </li></ul><ul><ul><li>Contact curriculum director, principal, teacher, school board member </li></ul></ul><ul><ul><li>Donate books, video, teaching materials about labor to schools </li></ul></ul><ul><ul><li>Sponsor essay contests </li></ul></ul><ul><ul><li>Provide scholarships </li></ul></ul><ul><ul><li>Notify the media when presenting programs </li></ul></ul>Improving the Union Image
  16. 16. Home and Family <ul><li>Perception by union households </li></ul><ul><li>Young people do not appreciate the importance of the labor movement </li></ul><ul><ul><li>Person’s early experience significantly influences attitudes held later in life </li></ul></ul><ul><ul><li>Children aware of parent’s union activism are more likely to hold positive attitude about unions versus those without exposure </li></ul></ul><ul><ul><li>Family plays an important role in shaping attitudes towards unions </li></ul></ul>Improving the Union Image
  17. 17. Bring the Union Home <ul><li>Talk about union activities </li></ul><ul><li>Discuss how the union contract affects their income and benefits </li></ul><ul><li>Discuss how unions bring fairness, equity, and dignity to the workplace </li></ul><ul><li>Read and discuss labor stories and books </li></ul><ul><li>Involve young people and family members in local union activities </li></ul>Improving the Union Image
  18. 18. Conclusion

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