Digital marketing companies have increasingly used artificial intelligence to personalize content and improve user experiences, though most businesses still struggle to apply AI themselves. Startups are developing AI technologies to help marketers tailor individualized messages according to each user's interests, purchase intent, and optimal timing, which could revolutionize marketing by making it highly targeted and data-driven.
NFC Tlick is a customer engagement solutions used in Retail stores,to increase the retail sales and also increases brand awareness in social media platform.
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
Researchers PSFK provides the most pioneering thought leadership when it comes to innovation in retail and along the customer experience journey. PSFK's Future of Retail 2020 report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every shopper in a post-experiential era.
This deck provides an introduction to the themes in the report plus concepts for the future of customer experience.
Full report: http://www.psfk.com/reports
About PSFK: http://www.psfk.com/membership
Concepts: http://www.weareyourstudio.com
Market research trends keep on changing in 2019. In market research, surveys play a virtual role. Surveys are the best method to connect the customers. Market research trends always impact on survey methods. Arrowpointindia is the best Market Research Companies in Chennai.
A talk at E-commerce North Show from Dave Chaffey of Smart Insights covering 15 questions to ask about the latest trends including AI and machine learning and user experience.
NFC Tlick is a customer engagement solutions used in Retail stores,to increase the retail sales and also increases brand awareness in social media platform.
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
Researchers PSFK provides the most pioneering thought leadership when it comes to innovation in retail and along the customer experience journey. PSFK's Future of Retail 2020 report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every shopper in a post-experiential era.
This deck provides an introduction to the themes in the report plus concepts for the future of customer experience.
Full report: http://www.psfk.com/reports
About PSFK: http://www.psfk.com/membership
Concepts: http://www.weareyourstudio.com
Market research trends keep on changing in 2019. In market research, surveys play a virtual role. Surveys are the best method to connect the customers. Market research trends always impact on survey methods. Arrowpointindia is the best Market Research Companies in Chennai.
A talk at E-commerce North Show from Dave Chaffey of Smart Insights covering 15 questions to ask about the latest trends including AI and machine learning and user experience.
A look at the trends that will dominate the 2019 marketing campaignsAldon Richards
According to an Esources review, “This portal has added muscle by being UK’s largest directory of verified wholesale suppliers and trade leads. A great resource for companies to identify and focus on their target audience”.
Find out how the e-comm division of MADOGZ supports European e-commerce brands in entering the Polish market. We are talking about the market with nearly 30 million e-consumers and the dynamic, double-digit growth of e-sales y / y.
#1 You get deep-dive local market analysis in your product category
#2 You get a marketing strategy to achieve your sales goals and minimize cost
#3 You get local language support and legal advisory to fulfil all PL market obligations
#4 You get UX and UI consulting
#5 You get ongoing marketing support of top-notch performance & creative team
The Store Experience Design Debrief by PSFK outlines the major pillars that retailers will need to leverage to hone their store experience over the next decade and design physical stores to encourage visits, engage shoppers and complement the hybrid nature of retail today. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
For a copy of this report, please visit: psfk.com/store-design-debrief
Discussion: The opportunities provided by AI for online search and merchandising
The way retailers have merchandised online stores hasn’t changed since the early days of E-
commerce, but it has now.
This presentation looks at the disruption and opportunities that come
from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
like machine learning and predictive analytics help to solve the complex problem of serving the
most relevant products in ALL cases.
You will learn how to
* Understand the scale of the challenge and the opportunity
* The limitations of traditional online merchandising
* How AI impacts online merchandising by improving search, coping with trends in real-time,
providing insights and making the work of merchandisers more productive and enjoyable
* How and why not all AI solutions are the same
* Make the organisational changes required to accommodate AI-based merchandising
Presenters : Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK
Digital Marketing, as we all know, has been growing at a massive speed over the past few years and new technologies and data have been helping us cope up with the ever-changing face of digital marketing.
I've tried to capture a few trends I believe will make a difference in 2016 and should be incorporated into each marketers strategy, or atleast every marketer should be aware of.
Hope it helps.
B2BMF2019 - Masterclass Account-based marketing - spotONvisionB2B Marketing Forum
In de praktijk blijken grote klanten steeds lastiger te bereiken met generieke marketingprogramma’s. Account-based marketing, ook wel bekend als key account marketing, is een strategische aanpak voor marketing waarin een organisatie communiceert met een individuele prospect of klantaccount.
In deze masterclass maak je kennis met de basisprincipes van ABM en leer je hoe je de engagement en winstgevendheid van je key accounts kunt verhogen. Een intensieve sessie met voorbeelden uit de praktijk en best practices.
The Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to not only drive sales but also build long-term consumer engagement.
Download the report at: psfk.com/report/occasion-based-marketing-debrief
How to Build a Successful Omnichannel Marketing Strategy introtodigital
Today, Omnichannel Marketing is imperative to the success of a company. According to Khalid Saleh, CEO and co-founder of Invesp – a consulting company that specializes in conversion rate optimization – organizations that rely on an omnichannel approach “retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement.”
Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.
Digital marketing agency in toronto provide different methods to boost your business in the market. The role of marketing gives best impact on your business and also growing viral in whole market. that‘s why all marketer prefer digital marketing.
Since the recent boom and the exceptional rise in the number of smartphone users, numerous innovations have taken place from time to time. Here are some of the top things and trends of 2020 you should follow. Learn, adjust, and adapt.
Building Your Individual Brand; Expanding Your Sales ReachSugarCRM
As a salesperson, you often rely on marketing and your own hard work to generate prospects and leads. But what if you could turn the tables and get more leads coming right to you? By leveraging social media and other simple tools, you can shift from hunting for leads and taking what marketing hands you to building an individual demand pipeline. In this session, learn how to build your brand as an individual thought leadership and create your own inbound lead machine to help you crush your quota.
#IBMRetailMcr - The Boots Story, Martin Squires, BootsTony Whitelaw
Martin Squires, International Head of Customer Insight at Boots shares the story of how Boots have developed their customer programmes at the IBM Driving the Best in Retail Innovation event - 23rd Sept 2014, The Lowry, Manchester
A look at the trends that will dominate the 2019 marketing campaignsAldon Richards
According to an Esources review, “This portal has added muscle by being UK’s largest directory of verified wholesale suppliers and trade leads. A great resource for companies to identify and focus on their target audience”.
Find out how the e-comm division of MADOGZ supports European e-commerce brands in entering the Polish market. We are talking about the market with nearly 30 million e-consumers and the dynamic, double-digit growth of e-sales y / y.
#1 You get deep-dive local market analysis in your product category
#2 You get a marketing strategy to achieve your sales goals and minimize cost
#3 You get local language support and legal advisory to fulfil all PL market obligations
#4 You get UX and UI consulting
#5 You get ongoing marketing support of top-notch performance & creative team
The Store Experience Design Debrief by PSFK outlines the major pillars that retailers will need to leverage to hone their store experience over the next decade and design physical stores to encourage visits, engage shoppers and complement the hybrid nature of retail today. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
For a copy of this report, please visit: psfk.com/store-design-debrief
Discussion: The opportunities provided by AI for online search and merchandising
The way retailers have merchandised online stores hasn’t changed since the early days of E-
commerce, but it has now.
This presentation looks at the disruption and opportunities that come
from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
like machine learning and predictive analytics help to solve the complex problem of serving the
most relevant products in ALL cases.
You will learn how to
* Understand the scale of the challenge and the opportunity
* The limitations of traditional online merchandising
* How AI impacts online merchandising by improving search, coping with trends in real-time,
providing insights and making the work of merchandisers more productive and enjoyable
* How and why not all AI solutions are the same
* Make the organisational changes required to accommodate AI-based merchandising
Presenters : Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK
Digital Marketing, as we all know, has been growing at a massive speed over the past few years and new technologies and data have been helping us cope up with the ever-changing face of digital marketing.
I've tried to capture a few trends I believe will make a difference in 2016 and should be incorporated into each marketers strategy, or atleast every marketer should be aware of.
Hope it helps.
B2BMF2019 - Masterclass Account-based marketing - spotONvisionB2B Marketing Forum
In de praktijk blijken grote klanten steeds lastiger te bereiken met generieke marketingprogramma’s. Account-based marketing, ook wel bekend als key account marketing, is een strategische aanpak voor marketing waarin een organisatie communiceert met een individuele prospect of klantaccount.
In deze masterclass maak je kennis met de basisprincipes van ABM en leer je hoe je de engagement en winstgevendheid van je key accounts kunt verhogen. Een intensieve sessie met voorbeelden uit de praktijk en best practices.
The Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to not only drive sales but also build long-term consumer engagement.
Download the report at: psfk.com/report/occasion-based-marketing-debrief
How to Build a Successful Omnichannel Marketing Strategy introtodigital
Today, Omnichannel Marketing is imperative to the success of a company. According to Khalid Saleh, CEO and co-founder of Invesp – a consulting company that specializes in conversion rate optimization – organizations that rely on an omnichannel approach “retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement.”
Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.
Digital marketing agency in toronto provide different methods to boost your business in the market. The role of marketing gives best impact on your business and also growing viral in whole market. that‘s why all marketer prefer digital marketing.
Since the recent boom and the exceptional rise in the number of smartphone users, numerous innovations have taken place from time to time. Here are some of the top things and trends of 2020 you should follow. Learn, adjust, and adapt.
Building Your Individual Brand; Expanding Your Sales ReachSugarCRM
As a salesperson, you often rely on marketing and your own hard work to generate prospects and leads. But what if you could turn the tables and get more leads coming right to you? By leveraging social media and other simple tools, you can shift from hunting for leads and taking what marketing hands you to building an individual demand pipeline. In this session, learn how to build your brand as an individual thought leadership and create your own inbound lead machine to help you crush your quota.
#IBMRetailMcr - The Boots Story, Martin Squires, BootsTony Whitelaw
Martin Squires, International Head of Customer Insight at Boots shares the story of how Boots have developed their customer programmes at the IBM Driving the Best in Retail Innovation event - 23rd Sept 2014, The Lowry, Manchester
The Future of Digital Marketing - Where Will It Take Us?Sujoy Mukherji
As technology continues to evolve, so too does the future of digital marketing. The possibilities where the digital marketing world can take us are nearly limitless, and it’s an exciting time to be a part of this industry, in this article, we will explore the many trends that are shaping the future of digital marketing and how businesses can capitalize on them.
AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI marketing tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency.
Exa Web Solutions - The Rebirth of Marketing in the Digital Age.pdfExa Web Solutions
Transforming Digital Marketing for Success in the Modern Era with exa web solutions. Discover the future of marketing with us
Also Visit - https://twitter.com/ExaWebUSA
https://m.facebook.com/p/Exa-Web-Solutions-61550108754406/
AI and Marketing: Robot-proofing Your JobCall Sumo
Artificial Intelligence (AI) provides marketers with deep knowledge of consumer, clients and delivers the right message to the right person at the right time. Here are more depth information how AC affects on Marketing.
Digital Marketing Features in Information Technology.pdfDigital Vishnu
In today's digital age, marketing has undergone a significant transformation, and digital marketing has become an indispensable tool for businesses to reach and engage with their target audience. The field of information technology plays a crucial role in enabling and driving digital marketing strategies.
Role Of Technology In Brand Marketing.pdfApppl Combine
Explore the evolving role of technology in brand marketing. Discover how technology has transformed customer-centric approaches, personalization, communication, and teamwork in the digital age.
The Transformative Role of Information Technology in Marketing.pdfCIOWomenMagazine
This article explores the profound Role of Information Technology in Marketing, highlighting key trends and innovations that have reshaped the way businesses connect with their target audiences.
AI is an interdisciplinary science with multiple approaches. that’s why we can see a lot of answers to the question “What is Artificial Intelligence?” , there is no singular definition of AI that is universally accepted.
At its core, Artificial Intelligence is a constellation of many different technologies that are capable of performing tasks requiring human intelligence. When applied to the usual business tasks, these technologies can learn, act, and perform with human-like levels of intelligence. It is used to simulate human intelligence in machines, saving us a lot of time and money in doing business.
This presentation talks about the b2b content marketing for manufacturers. The strategy, process and effective channels that a manufacturing company can implement to get most out of b2b content marketing.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
1. In recent years, the efforts of digital marketing
companies have taken a significant turn by using
artificial intelligence technologies. One of the
major problems that marketers are facing is how to
personalize the content to users and generate
better experience and results. Lately several
startups developed AI technologies that aimed to
help marketers solving this problem. The vast
amount of information collected about users is
used by advertising systems dominated by the big
players in the market. However, most businesses
are having difficulties to use AI technologies to
improve their digital marketing. The great
challenge that any marketing manager faces is
how to tailor the message to the customer in a
personalized way that fits to each user according
to interests, purchase intent and the right timing.
In turn of time, this issue shall also resolve making
marketing more scientific and taking to a different
league altogether!
