Furure of Business

1. Future of Business
4 ways Companies will Change
[Kolhapur Institute of Technology‟s, Institute of
Management Education and Research, Gokul Shirgaon,
Kolhapur.

2. FUTURE OF BUSINESS
 We’ve shifted to a business world where collaboration
and connection are replacing hierarchy and
bureaucracy. The outdated “alpha” notion of
aggressive management has given way to the modern
era of cooperative “beta” leadership. We’re already
seeing this take place as some companies take the
lead in thinking about how, by giving up top-down
control, they can actually get more work done. Here
are some examples of what the future has in store for
these beta organizations:

3. 1. INCREASED CONNECTIVITY
 The changes wrought by the Digital Age will continue
to radically reshape our notion of what the workplace
is and how we even go about working. Technology will
break down geographic and personal barriers in
amazing new ways. The traditional office could
become obsolete, while home-based video
connections become the new norm, and new virtual
worlds offer innovative opportunities for collaboration
without the limitations of the physical world.

4. 2. COMPANIES AS COMMUNITIES
 As work is assigned at more individualized levels, our
notion of a company will also begin to change. What
today’s companies provide–salaries, benefits,
education, and security–will change. In tomorrow’s
beta companies, salaries will function more like
incentives while benefits will be more like menus
where not everyone will have access to the same
options. Education will really be a function of
apprenticeship and mentor programs. Because beta
organizations will be flatter, every individual
regardless of their age will have opportunities to
influence change and the direction of the organization.
Beta companies will become more like holding

5. 3. STRATEGIC PARTNERSHIPS
 Even how companies behave will change
dramatically. Beta organizations will take strategic
positions or strike partnerships with other
organizations that create mutually beneficial
relationships. Alpha companies used to acquire
companies and try to assimilate their culture into their
own–not realizing that they would erase the “special
sauce” that other company had in the process. The
new beta way of operating is exemplified by an
organization like Yahoo, which bought Tumblr with the
intent of letting it be run independently and preserving
its culture.

6. 4. NEW ECOSYSTEMS
 The beta approach will lead to the creation of entire
ecosystems where partners, customers, and even
competitors will find themselves working side-by-side
to solve problems and open up new opportunities for
growth. The new beta leaders will be leading or
following depending on the role they play. The
diversity of these teams will also be crucial in that they
will be representative of their customers in terms of
age, gender, ethnicity, and nationality.

7. REF. & E.X
 These aren't the hierarchically structured, cutthroat
corporations of centuries past, not by a long shot.
Beta businesses— a term coined by entrepreneur and
"Corporate Anthropologist" D. Ardi in her new book,
"The Fall of the Alphas: The New Beta Way to
Connect, Collaborate, Influence— and Lead" (St.
Martin's Press, October 2013) — thrive on shared
leadership, open communication and employee
collaboration.
 What do Amazon, Zappos and Timberland have in
common besides about a billion pairs of shoes?
They're all "beta" businesses— that is, businesses
that follow their own unique paths and organize

8. Thank You