Using Fruit tea slogan “seru buat seru seruan” (Fun for Having fun) we create“curi waktu buat seru-seruan” (Steal the time to have fun), using simple and fun game on LCD billboard, integrated to Web, and Personal gadget.

1. 12
Futur eLions 20
FruitTea Sosro
“Seru buat seru-seruan
”
Fruittea Sosro
“Fun for Having Fun”
By
Lydia Maria Kusnadi
Imam Muttaqien Ridwan

2. Brand Fruitte
a Sosro
s,
ored tea
is fr uit-flav
Fruittea onesia.
o sro, Ind
t from S iants of
a produc ffe rent var
a has di bottle,
Fruit te in glass
appears h.
flavors, and pouc
bottle , tins,
plastic
h
ated wit
i s associ ngster o
r
Fruitea un" with you
Having F
" Fun for t market
.
s as targe
teenager
in
embedded
a dy well
has alre ttea has
Fruittea me rs. Frui
of consu ople
t he minds young pe
ully explore he
successf ut now t
of exci tment. B s
insight ducts ha
im ilar pro an
ion of s ea needs
competit fore , Fruitt
d, there ains uni
que,
increase g y to rem
e strate
effectiv he marke
t.
ds out in t
and stan

3. Target
Insight
to young
from teenagers
Young people,
.
ndonesia
ad ult in I
going to Young people often stuck
in such a
ne such as
ly routi routine, and as a result
Ha ve a dai work , the soul is
ege, or likely "taken away" due
scho ol, coll to boredom.
Most of them (including
us) are likely
don't have a choice or pe
rhaps the
routine itself is so inte
nse that we
don’t have a time to have
fun. And it’s
seems like the sweet esca
pe is just too
sweet to be true. #sigh
Ha ve fu n.. wh at ?
N o tim e fo r fu n.. .
#c ry ing inp ain
#s igh

4. iDEA
Media
tu
“ Curi Wak an!”
u
buat Seru ser
GAME
GAME
fun!”
GA M E!
time to have YE AY !
“S teal the
e
ch can b
” time whi so
ing “Fun ywhere,
Game integrated to LCD bi
Introduc any time, an
llboard, Web,
easily, ike if
you and Personal gadget!
accessed chance l
a slight ree, you
can
even in econds f
e 40 s
only hav
t and ha
ve fun!
steal i

5. Th e trafficlight
We find out that on the street
tools
junction we at least wait for 40
seconds. Whether for the pedestrian
to go cross or for the driver, for
the light turns green and go.
We see an opportunity to steal this
40 seconds to have fun. Kin ect con tro ller
LC D TV Bill boa rd
Where
Str eet junc tion

6. How ??
Primary target :the pedestrian
Secondary target : street user
Kinnect Controllers and marker on the
floor are installed near the traffic
light. It automatically detect
person in range (max 3 persons) and
when the pedestrian light turns red,
the kinect device is activated and
the game is on .
?
?
?
Game ON

7. The LCD TV billboard activated,and it
turns out to be a game surprisingly
played by the pedestrian.
“THE GAME IS ON”
With the kinect controller and using
their gesture, the pedestrians can
enjoy “Tangkap Buah” (Catch D’Fruit)
a simple game about catching falling
fruits with a tea picker basket.
The game is simple, to emphasize that
this is just for fun, and can be
played in a brief time.

8. Ho ld You r Pos itio n!
18 08 28
Using this strategy, The “Fun”not
only experienced by the player,but
also those who watch the game.
The game is over,
when the light about
to turns green.
+ 40 Game Over
seconds
And by the end of it,
the link lead to the website appears.

9. The Website
Temukan Yang Lebih Seru di
www.fruittea.co.id/tangkapbuah
The Website consist of mini games Find MORE FUN at:
related to the theme which can be www.fruittea.co.id/tangkapbuah
played online to collect points
and also can be downloaded.
Steal more time to have FUN!

10. Download!!
1)
18
2)
Tap !
yANG SERU!
Seru-seruan Rame-rame di Simpang Dago
Tap !
steal them! Download sekarang! 3)
Suntuk? Download game
“Tangkap Buah” sekarang
dan usir kebosanan kamu
dengan game seru yang
bisa kamu mainin kurang
dari 40 detik!
Download the game,
play it, steal some
DOWNLOAD
more time
AND HAVE FUN!
1) Fun For having Fun 4) Some games that can be
2) FUN! // Steal the Fun At Dago Junction! downloaded or played online
3) Download Now! // Bored? Download “Catch D’fruit” now! (From top : Catch D’Fruit, Eat
Swipe away the boredom and steal the fun for D’Fruit,Throw D’Fruit)
less then 40s!

11. Why this
will work
This campaign
hits directly to the ta
rget,
primary and secondary.
Not only giving the
information about the pr
oduct
but also giving a brand
experience,
which not olny fun but
also
solve the problem.
Benefits
The campaign help the br
and to spread
the good value, and also
help people
to experience the great
time with
the brand.
That’s How !
Sorry for the bad English
:)