The document outlines Sarah Jennings' past work experience including internships at Texas Instruments, Baylor Campus Recreation, and First Baptist Waco College Ministry. At Texas Instruments, she monitored social media streams, engaged influencers, and built influencer lists. For Baylor Campus Recreation, she supported website redesign, managed social media, and produced visual content. During her time at First Baptist Waco College Ministry, she helped build a new website by writing copy and advising on branding.

1. P A S T W O R K
G O L I N : T E X A S I N S T R U M E N T S
As an intern on the Texas Instruments team, I immensely enjoyed working with the influencer engagement team.
Every day, I monitored our Hootsuite streams and recommended real-time engagements. I was the expert on the
daily activity and interests of our confirmed and potential influencers. In addition, I researched new opportunities
and built influencer lists for TI’s analog, embedded, industrial and automotive teams.
G O L I N : T E X A S I N S T R U M E N T S E D U C A T I O N T E C H N O L O G Y
During my time on this team, I had the unique experience of working with a brand which was both tech-focused and
consumer-facing. I monitored media and social mentions every day, produced planned and real-time social content,
conducted campaign research and reported weekly social analytics insights. I also supported media and blogger
relations during the back to school campaign, Math FTW.
B A Y L O R C A M P U S R E C R E A T I O N
As an intern on the Baylor Campus Recreation marketing team, I supported website redesign, managed social media
and produced visual content, using Adobe Creative Suite and my DSLR. Through working on the website redesign, I
wrote original copy, edited past pages and inputted content using basic HTML. My main responsibility was social
media strategy, where I grew audience engagement through multiple campaigns and community management.
F B C W A C O C O L L E G E
During the summer of 2015, I was on the publicity team for the First Baptist Waco College Ministry. A team of three
students, we built and designed a new website. I wrote website copy, steered the formation of the brand and
advised on the style and structure of the website. I also created the print components for our new brand: a trifold
brochure, flyers and T-shirts. Not only did I gain valuable insight into website development, but I created a brand
from the ground up.
T H E B A Y L O R L A R I A T
As a reporter for the Baylor Lariat, I wrote for the Arts & Life section. Combining my love for the Waco community
with my creative interests, I learned to weave a story through interviews and produce content quickly under
deadline. My column, Cookbook Confessions, was particularly popular and attracted readers for its quirky projects
and humor.
O B J E C T I V E S
•Client management
•Social strategy: annual planning and campaigns
•Paid social and inbound marketing strategy
•Analytics: reading data and setting goals
•Writing: press releases, blogs, website content and social
•New business: pitching and campaign development
•Website development and design
SARAH JENNINGS
P R O F I L E
S E E M O R E :
sarahkjennings.squarespace.com/portfolio