Ifc & Capital Appeals 10.02.11

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Ifc & Capital Appeals 10.02.11

  1. 1. THE INTERNATIONAL FUNDRAISING CONSULTANCY<br />JOHN BAGULEY<br />WWW.IFC.TC<br />
  2. 2. IFC BACKGROUND<br />STAFF & ASSOCIATES<br />Strategy<br />Capital appeals<br />Major donor fundraising<br />Foundation research <br />Bid writing<br />Direct Marketing<br />New media<br />
  3. 3. COMPANY OVERVIEW<br />A friendly professional team of consultants.<br />Many years of strategic, international and front-line experience.<br />With both an incisive and innovative view of fundraising.<br />
  4. 4. INTERNATIONAL<br />Partner Agencies:<br />France<br />Spain<br />Portugal<br />Netherlands<br />Belgium<br />Denmark<br />Germany<br />Ireland<br />USA<br />India<br />Australia<br /> <br />Country Offices:<br />London (St Albans)<br />Milan<br />Geneva<br />Ottawa<br />Kiev<br />
  5. 5. SPECIALIST AREAS<br />Strategy<br />Capital campaigns<br />Individual giving<br />Major donors<br />Trusts and grants<br />Communications<br />Corporates<br />Legacies<br />Research<br />Mentoring<br />Training<br />Digital media<br />
  6. 6. HEALTH CLIENTS<br />World Health Organisation<br />Medical Foundation<br />Cancer Research<br />Royal Free Hospital<br />Horder Centre Hospital<br />British Heart Foundation<br />etc<br />
  7. 7. ETHICS<br />Codes of Practice <br />Institute of Fundraising.<br />FRSB.<br />ACEVO.<br />EUConsult.<br />EFA.<br />AFP USA.<br /> <br />
  8. 8. THE DRIVER<br />Successful consultancy is driven by passion and partnership…<br />
  9. 9. THE DEAL<br />We will empower your staff with our knowledge and skills to take your fundraising programme into the future.<br />The fundraising department will be significantly strengthened as a result of IFC involvement.<br />
  10. 10. CAPITAL APPEALS<br /><ul><li>Passion, drama and excitement.
  11. 11. Involve people at all levels.
  12. 12. Stages.
  13. 13. Strengthen long-term income.</li></li></ul><li>CAPITAL APPEAL STAGES<br />
  14. 14. FEASIBILITY STUDY<br />
  15. 15. CASE FOR SUPPORT<br />Emotionally moving and intellectually satisfying…<br />
  16. 16. CASE FOR SUPPORT<br />Why the appeal is important.<br />Who says so… Patrons etc<br />How much is required.<br />Gift chart.<br />Acceptance of Funds Policy.<br />Naming opportunities.<br />Great design.<br />
  17. 17. SILENT PHASE I<br />CULTIVATION<br />Meeting face to face.<br />Cultivation events – host, location, celeb, passion, pledge.<br />Individual approach strategies.<br />Appeal Chair.<br />Asking.<br />
  18. 18. SILENT PHASE II<br />Trusts & Foundations.<br />Companies.<br />Appeal committees.<br />Individual asks.<br />Events / launch / ask / cultivate.<br />
  19. 19. PUBLIC PHASE<br />COMMUNITY<br />Events – launch event.<br />TV, Radio, social media.<br />Alumni, parents, grandparents.<br />Rotary etc.<br />Creating a dynamic presence.<br />Whole oganisation…<br />
  20. 20. STEWARDSHIP<br />
  21. 21. QUESTIONS<br />John Baguley<br />CEO<br />International Fundraising Consultancy<br />WWW.IFC.TC<br />

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