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Hsbc Breakfast 2011

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The basics of fundraising strategy

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Hsbc Breakfast 2011

  1. 1. STRATEGY<br />John Baguley<br />CEO<br />International Fundraising Consultancy<br />
  2. 2.
  3. 3. Strategy is about recognising the challenges and adapting to meet them.<br />
  4. 4.
  5. 5. CHALLENGES<br />Government.<br />Grant-making organisations.<br />Companies.<br />Individuals.<br />Trading – fees.<br />Events.<br />Internet.<br />Recruiting fundraisers…<br />
  6. 6. AGE COHORTS<br />
  7. 7. Many people have become very very rich indeed…<br />
  8. 8. A strategy based on incremental improvement is not going to meet ambitious plans.<br />
  9. 9. Research is far more important than we realise.<br />
  10. 10.
  11. 11. If no one has heard of you no one is going to give to you…<br />
  12. 12. “BE DISTINCT OR EXTINCT”<br />
  13. 13. Trust in Allah but tether your camel…<br />
  14. 14. BEST PRACTICE<br />
  15. 15. The Fundraising Pyramid<br />Special events<br />Marketing:<br />Stories<br />Video<br />Relationships<br />
  16. 16. Strategy is about planning where you will be in 3 or 5 or 10 years time – not next week or next year. <br />
  17. 17. Strategic investment<br />
  18. 18. “I saw the angel in the marble and carved until I set him free.”<br />MICHELANGELO<br />
  19. 19. QUESTIONS?<br />
  20. 20. John Baguley www.ifc.tcTHANK YOU! <br />

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