You should have your marketing system organized to this extent. As you can see here, we have organized this campaign to the finest detail. You must do the same to have effective marketing strategies. Be committed to completion.

1. Index
001_List_Segmentation_MyList
002_Warming_CSTC_W2B
002(B)_Warming_CSTC_W2B
003_Warming_CSTC_EXISTING
003(B)_Warming_CSTC_EXISTING Types of FUS
004_Warming_DIFY
004(B)_Warming_DIFY List Segmentation
005_Sales_FUS_CSTC_W2B Traffic
005(B)_Sales_FUS_CSTC_W2B Warming
Sales
Maintenance
Double Opt-in
Referral
Fulfillment
VIP

2. LEGEND
AC: Action
ADP: Audio Postcard
AP: Appointment
A/R: Autoresponder
ART: Articulate Presentation
AS: Assign to Salesperson
AT: Apply Tag
BN: Bonus
CL: Call on phone
CP: Campaign
CI: Capture Info
CTA: Call to Action
CUS:Customer
DM : Direct Mail
DOI: Double Opt-in
EM: eMail
FMA: FREE Mktg Assess
F: FREE
FUS: Follow-up System
FX: Fax
GN: Generic
GTM: Go To Meeting
AC:
DAY: GFUS: General Follow Up Campaign
OF:
CTA: NL: Newsletter
AT:
RT:
NYA: Not yet attended
OF: Offer
PC: Postcard
Q1: Qualify 1
RD: Redirect
RT: Remove Tag
SPG:Sales page
SP: Salespeople
SUS: Suspect
TL: Trackable Link
TS: Tues / Saturday
UP: Upsell
VD: Video
WB: Webinar
WF: Webform

3. Seg FUS to sell
CMS AC: QP (1)
Mar 15 2010 AC: GO TO TY PAGE DAY:
001_List_Segmentation_MyList
Gerry’s aWeber’s SQ_QP (CSTC_ex OR OF:
list CSTC_W2B OR DIFY) CTA:
AC: EM-TL-SQ DAY: AT: DIFY (?)
DAY: 0 OF: RT:CMS1
OF: CMS CTA: Click your preference
CTA: SQ Watch VD (DIFY OR CMS)
AT: CMS1 AT:
RT: RD TO
RT: DIFY
PT: FUS_004
PT:
Which
Open CT CSTC_W2B
option
OI
AC: QP (1)
NO DAY:
NO NO CSTC_Existing
OF:
AC: EM-TL-SQ AC: EM-TL-SQ YES AC: EM-TL-SQ CTA:
DAY: 0 DAY: DAY: AC: TY WF for AT: DIFY (?)
OF: CMS OF: Restate Offer OF: Restate Offer CTSC Existing RT:CMS1
CTA: SQ Watch VD CTA: SQ VD CTA: SQ VD DAY:
AT: AT: AT: OF:
RT: RT: RT: CTA:
PT: PT: PT: AT: Cont’d at
RT: FUS_002
NO NO NO
Open YES CT OI
Cont’d at
YES FUS_003
NO
NO NO
AC: EM-TL-SQ AC: EM-TL-SQ AC: EM-TL-SQ
DAY: 0 DAY: DAY:
OF: CMS OF: Offer shorter OF: Offer shorter
CTA: SQ Watch VD VD (1.27 sec) VD (1.27 sec)
AT: CTA: SQ New VD CTA: SQ New VD
RT: AT: AT:
PT: RT: RT:
PT: PT:
NO
NO NO
YES
Open CT OI
NO NO NO
AC: Add to CA AC: Add to CA AC: Add to CA
DAY: DAY: DAY:
OF: OF: OF:
CTA: CTA: CTA:
AT: CA FUS AT: CA FUS AT: CA FUS
RT:CMS1 RT:CMS1 RT:CMS1
PT: PT: PT:

4. Warming FUS to warm up and qualify to buy CMS
Mar 15 2010
002_Warming_CSTC_W2B Cont’d from FUS_001
YES AC: Add to
AC: AC: AC: AC: FUS_005 + CI
DAY: 0 DAY: 0 DAY: 0 DAY: 0 DAY: 0
OF: OF: OF: OF: OF: Toolkit
CTA: CTA: CTA: CTA: CT CTA: Buy TK
AT: AT: AT: AT: AT: TK_SUC
RT: RT: RT: RT: RT: CTSC_W2B
PT: PT: PT: PT: PT:
NO
AC: AC: AC:
DAY: 0 DAY: 0 DAY: 0
OF: OF: OF:
CTA: CTA: CTA: CT
AT: AT: AT:
RT: RT: RT:
PT: PT: PT:
002(B)_Warming_CSTC_W2B
AC: Add to
AC: AC: AC: AC: FUS_006
DAY: 0 DAY: 0 DAY: 0 DAY: 0 DAY: 0
OF: OF: OF: OF: OF:
CTA: CTA: CTA: CTA: CT CTA:
AT: AT: AT: AT: AT:
RT: RT: RT: RT: RT:
PT: PT: PT: PT: PT:
AC: AC: AC:
DAY: 0 DAY: 0 DAY: 0
OF: OF: OF:
CTA: CTA: CTA: CT
AT: AT: AT:
RT: RT: RT:
PT: PT: PT:
AC:
DAY: 0
OF:
CTA:
AT:
RT:
PT:

5. Warming FUS to warm up and qualify to buy CMS
Mar 15 2010
003_Warming_CSTC_EXISTING Cont’d from FUS_001
YES AC: Add to FUS_007
AC: AC: AC: AC: DAY: 0
DAY: 0 DAY: 0 DAY: 0 DAY: 0 OF:
OF: OF: OF: OF: CTA:
CTA: CTA: CTA: CTA: CT AT:
AT: AT: AT: AT: RT:
RT: RT: RT: RT: CTSC_EXISTING
PT: PT: PT: PT: PT:
NO
AC: AC: AC:
DAY: 0 DAY: 0 DAY: 0
OF: OF: OF:
CTA: CTA: CTA: CT
AT: AT: AT:
RT: RT: RT:
PT: PT: PT:
003(B)_Warming_CSTC_EXISTING
AC: Add to
AC: AC: AC: AC: FUS_006
DAY: 0 DAY: 0 DAY: 0 DAY: 0 DAY: 0
OF: OF: OF: OF: OF:
CTA: CTA: CTA: CTA: CT CTA:
AT: AT: AT: AT: AT:
RT: RT: RT: RT: RT:
PT: PT: PT: PT: PT:
AC: AC: AC:
DAY: 0 DAY: 0 DAY: 0
OF: OF: OF:
CTA: CTA: CTA: CT
AT: AT: AT:
RT: RT: RT:
PT: PT: PT:
AC:
DAY: 0
OF:
CTA:
AT:
RT:
PT:

6. Warming FUS to warm up and qualify to buy DIFY
Mar 15 2010
004_Warming_DIFY Cont’d from FUS_001
YES AC: Add to FUS_007
AC: AC: AC: AC: DAY: 0
DAY: 0 DAY: 0 DAY: 0 DAY: 0 OF:
OF: OF: OF: OF: CTA:
CTA: CTA: CTA: CTA: CT AT:
AT: AT: AT: AT: RT:
RT: RT: RT: RT: CTSC_EXISTING
PT: PT: PT: PT: PT:
NO
AC: AC: AC:
DAY: 0 DAY: 0 DAY: 0
OF: OF: OF:
CTA: CTA: CTA: CT
AT: AT: AT:
RT: RT: RT:
PT: PT: PT:
004(B)_Warming_DIFY
AC: Add to
AC: AC: AC: AC: FUS_008
DAY: 0 DAY: 0 DAY: 0 DAY: 0 DAY: 0
OF: OF: OF: OF: OF:
CTA: CTA: CTA: CTA: CT CTA:
AT: AT: AT: AT: AT:
RT: RT: RT: RT: RT:
PT: PT: PT: PT: PT:
AC: AC: AC:
DAY: 0 DAY: 0 DAY: 0
OF: OF: OF:
CTA: CTA: CTA: CT
AT: AT: AT:
RT: RT: RT:
PT: PT: PT:
AC:
DAY: 0
OF:
CTA:
AT:
RT:
PT:

7. FUS to sell CMS
Mar 15 2010
From FUS_002
005_Sales_FUS_CSTC_W2B
AC: Watch full
video on CMS +
AC: AS + CL AC: Watch VD Price + RD to APL
DAY: 0 DAY: 0 to ORD
OF: Are you OF:(Short Overview DAY: 0
interested in our of CMS) + $$$ OF:
CMS. We can include REQUIRED CTA: Fill in APP AC: RD TO
a package for CMS in (general) AT: 008_NEW_CMS_FUS
the TK CTA: Watch VD RT: DAY: 0
CTA: AT: PT: OF:
AT: RT: CTA:
RT: PT: AT:
PT: RT:
YES PT:
Fill in APP
Interested
CT
in CMS
AC: Exit POP-
UP+RD to APL
NO NO DAY: 0
OF:
AC: SM_TK + CTA: GO TO APL
AC: EM AT:
INSTANT DL
DAY: 0 RT:
DAY: 0
OF: take away offer PT:
OF:
“We only want to
CTA:
work with serious
AT:
people. We only offer
RT:
this for 48 hours.”
005_Sales_FUS_CS
CTA:
TC_W2B Filled APL
AT:
PT:
RT:
PT:
AC: EM + SURVEY
DAY: 0
CT OF:
CTA:
AT:
RT:
PT:
AC: EM
DAY: 0
OF: Only 24 hrs left AC: CL TO CLOSE
to watch the video Survey based on survey
CTA: Watch VD Filled In results
AT: DAY: 0
RT:005_Sales_FUS_ OF:
CSTC_W2B AC: EM_Watch VD CTA: sign up now
PT: Restate CMS Offer over the phone
DAY: 0 AT:
OF: RT:
CTA: PT:
AT:
CT RT:
PT:
AC: EM
DAY: 0 Buy?
OF: Only 24 hrs left
to watch the video
CTA: Watch VD
AT:
RT: AC: SM_SL_+ APL
PT: and send to WF to AC:
enter Special Bonus DAY: 0
CODE which is in OF:
SL CTA:
DAY: 0 Buy? AT:
OF: RT:005_Sales_FUS_
CTA: Buy now CSTC_W2B
AT: PT:
RT:
PT:

8. FUS to sell CMS using WB
Mar 15 2010
From FUS_002(B)
005(B)_Sales_FUS_CSTC_W2B
AC: Watch full
video on CMS +
AC: EM WB AC: Register for WB Price + RD to APL
DAY: 0 DAY: 0 to ORD
OF: OF: DAY: 0
CTA: CTA: Register OF:
AT: AT: CTA: Fill in APP
RT: RT: AT:
PT: PT: RT:
PT:
YES
OPEN Register Fill in APP
AC: EM WB
AC: EM WB Reminder
DAY: 0 DAY: 0
OF: OF:
CTA: CTA: Register
AT: AT:
RT: RT:
PT: PT:
Register
AC: EM WB Day
Before Reminder
DAY: 0
OF:
CTA: Register
AT:
RT:
PT:
Register
AC:
DAY: 0
OF:
CTA: Register
AT:
RT:006_Sales_FUS_
CSTC_W2B
PT:

9. FUS to sell CMS using WB
Mar 15 2010
From FUS_002(B)
006_Sales_FUS_CSTC_W2B
AC: Watch WB on
AC: Reg Page for WB CMS + Price + RD to
DAY: 0 APL to ORD
AC: EM with WB DAY: 0
OF: Notes
CTA: Register OF:
DAY: 0 CTA: Fill in APP
AT: OF:
RT: AT: AC: RD TO
CTA: Download RT: 008_NEW_CMS_FUS
PT: AT: PT: DAY: 0
RT: OF:
PT: CTA:
AT:
Register RT:
AC: EM WB Fill in APP PT:
Reminder (1 day) +
Refer a friend and
get bonus.
DAY: 0
AC: Send PC AC: Exit POP-
OF:
DAY: 0 UP+RD to APL
CTA:
OF: DAY: 0
AT:
CTA: Register WB OF:
RT:
AT: CTA: GO TO APL
PT:
RT: AT:
PT: RT:
PT:
Attend
Register
Filled APL
AC: EM RL
AC: FX + last email
DAY: 0 AC: EM + SURVEY
DAY: 0
OF: DAY: 0
OF:
CTA: OF:
CTA: Register
AT: CTA:
AT:
RT: AT:
RT:
PT: RT:
PT:
PT: AC: CL TO CLOSE
based on survey
results
DAY: 0
Survey OF:
Register Open
Filled In CTA: sign up now
over the phone
AT:
RT:
AC: EM_Watch PT:
AC: Sales CMS VD
AC: EM RL + Slides
DAY: 0 (Long)
DAY: 0
OF: DAY: 0
OF:
CTA: OF:
CTA:
AT: CTA:
AT:
RT: AT:
RT:
006_Sales_FUS_CS RT:
PT:
TC_W2B PT:
PT:
Open Buy?
AC: SM_SL_+ APL
AC:
and send to WF to AC:
DAY: 0
enter Special Bonus DAY: 0
OF:
CODE which is in OF:
CTA:
SL CTA:
AT:
DAY: 0 Buy? AT:
RT:
OF: RT:006_Sales_FUS_
006_Sales_FUS_CS
CTA: Buy now CSTC_W2B
TC_W2B
AT: PT:
PT:
RT:
PT: