Funding Your Game
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This document discusses funding options for Irish game developers. It outlines several potential sources of funding including Enterprise Ireland, Local Enterprise Offices, the National Digital Research Center, Creative Europe, incubators, accelerators, venture capitalists, angel investors, crowdfunding, and game publishers. It emphasizes the importance of obtaining funding to develop higher quality games and spread risk across multiple projects. Advice includes pursuing funding programs and working with publishers for marketing support.
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Funding Your Game
- 1. Game Funding Supports An Irish Developer’s Perspective Peter Lynch FIERCE FUN (C) 2019
- 2. Some games I have worked on Internationalisation Mobile Games Advergames FIERCE FUN (C) 2019
- 3. Imirt Irish Game Makers Association • National representative body for Irish game developers • Volunteer run • 7 Board members • Over 100 members Goals • Create a unified voice for game developers in Ireland (both analogue and digital). • Increase awareness of Irish game developers on a national and international stage • Provide networking, community growth and development opportunities for game developers based in Ireland • Lobby for a prototype fund for game development in Ireland • Lobby for Section 481 (tax incentive) to be extended to video game development Coming Soon Company Membership Increased and improved benefits for individual and company members FIERCE FUN (C) 2019
- 4. Why fund your game? Because you should end with up with a better game Before After Art, animation, design, coding, marketing – all cost time and money FIERCE FUN (C) 2019
- 5. Other reasons for funding Free-to-play is moving from mobile to other platforms Free-to-play is complex (read expensive) to design and develop – meta game Build a relationship with a publisher/investor Spread your risk – have more than 1 project Self publishing – marketing requires money Ireland!.... €3.80 for a medium cappuccino And finally The winner takes it all! FIERCE FUN (C) 2019
- 6. Creative Funding in Ireland Heavily influenced by tax based incentives such as Section 481 National structures/bodies in place for TV, Film (incl. animations) and music No dedicated games development funds or organisations In general, investors here like B2B, B2C is considered risky In general, investors here like tech, not content FIERCE FUN (C) 2019
- 7. Funding Options • Enterprise Ireland • Local Enterprise Boards • National Digital Research Center • Creative Europe MEDIA - Games Fund • New Frontiers • Venture Capitalists • Angel Investors • Incubators/Accelerators/Universities • Crowdfunding • Game Publishers • Banks FIERCE FUN (C) 2019
- 8. Enterprise Ireland Enterprise Ireland (EI), through its Competitive Start Fund and HPSU (High Potential Startups), has been an active investor in a number of gaming startups FIERCE FUN (C) 2019
- 9. Local Enterprise Office LEOs are the starting point for anyone seeking information and support on starting or growing a business in Ireland. They provide advice, information and support budding entrepreneurs. Though aimed more at local/national businesses, they are very useful for all entrepreneurs, start-ups and small business looking to expand FIERCE FUN (C) 2019
- 10. NDRC Mixing public and private funding, the National Digital Research Center invest primarily using an accelerator model through its Launchpad, Catalyser and VentureLab investment programmes which provide seed capital and hands on support to early stage companies. Since it was founded in 2007, NDRC has invested in over 200 digital companies FIERCE FUN (C) 2019
- 11. Creative Europe MEDIA To qualify, the developer must be EU based, be established with a track record and their game must be narrative led – think adventure games. The application process is very detailed and required a decent amount of work to complete one. However, a number of Irish game companies have been successful in getting MEDIA games funding so it is definitely worth investigating it FIERCE FUN (C) 2019
- 12. New Frontiers New Frontiers is a National Entrepreneur Development Programme run by colleges and universities. Though primarily a training programme, there is some funding available on the programme – depending which phase you are on. Quite a few games companies started on New Frontiers so worth checking out FIERCE FUN (C) 2019
- 13. Venture Capitalists Most VCs here have a preference for B2B businesses but at times, they have invested in games companies – both tech and content. If you have early customers or recurring business, most good VCs will want to meet you at some stage. Remember venture capital is not for everyone. A VC investment gets their money back by selling your business. They don’t invest in family businesses or companies not looking to scale rapidly and be acquired FIERCE FUN (C) 2019
- 14. Angel Investors Angel investors or business angels are high-net worth individuals who provide seed capital for a business start-up. In addition, they also can contribute their general business know-how and can offer valuable expertise and guidance. Angels tend to be hands-on and can be of great assistance to inexperienced company founders. Their average investment is between €50K and €250k FIERCE FUN (C) 2019
- 15. Other Local Sources • Startup Incubators • University Incubators • Accelerator Programmes FIERCE FUN (C) 2019
- 16. Crowdfunding Indiegogo and Kickstarter are two of the best-known international crowdfunding sites for games and other digital media. By their nature, crowdfunders tend to have a international rather than a local focus. There are one or two equity crowdfunders based in Ireland so they might be worth checking out if you are based here. Question Are you good at marketing? FIERCE FUN (C) 2019
- 17. Game Publishers Even though self-publishing is now a completely viable option for new game developers, the correct publisher can significantly increase the sales potential of your game. With millions of game apps in the mobile and PC stores, it is hard to stand out and a publisher’s marketing muscle can make all the difference. • Funding is difficult to secure – “you make the game, we sell it” • Marketing support is more common • Find the right publisher for your game genre/niche • Soft launch (wishlist) and show early traction FIERCE FUN (C) 2019
- 18. Take away advice • Get/take funding – if you can • Work with a publisher – if you can • Get on a startup programme – if you can • You might need a business plan • You will need a marketing plan (even if working with a publisher) • If you are not good at funding/marketing, get someone onboard who can help Enterprise Ireland/LEOs are great for good free advice Imirt can help too ! FIERCE FUN (C) 2019