The collection and analysis of data has expanded significantly in recent decades across various industries such as social media, news, and financial services. Merging public and private data sources complicates ensuring data quality, which directly impacts reporting quality and reliability of decision-making tools. Fund administrators play a key role in managing this complex data from multiple sources and systems, but typically do so using error-prone manual processes like Excel. InvestCloud's Purple product helps administrators address these issues by allowing structured and unstructured data to coexist, eliminating the need to access multiple systems, and providing powerful reporting and client portal tools to improve operational efficiencies, decision-making, and client experiences.

1. Fund Admin: the Zoo of Data & the Data Science Solution
By Jennie Wang
The business of data has expanded significantly over the last few decades, and the
collection and analysis of various ​data types has grown massively​. In the mainstream, for
example, social media and news stream data is collected and analyzed to provide social
behavior insights. Within the realm of financial services, data has traditionally been limited
to the public market variety, but data now often expands beyond information available in
the public markets and reaches into the private markets.
Merging together public data and statistics with privately acquired, non-standard metrics
complicates requirements for quality data analytics. Not only does the method of data
acquisition change, but it is also increasingly difficult to ensure the quality of the data
gathered. ​Data quality directly drives reporting quality​ and, ultimately, the reliability of
decision-making tools that rely on reported data.
Such methodologies typically require human intervention, and fund administrators, both
institutional and boutique, have played a critical role in establishing those standards.
However, complexity continues to rise and data quality continues to prove challenging.
Service providers often need to navigate multiple sources to capture different data types,
ranging from document management systems to accounting platforms, and from
performance platforms to research and CRM systems. This typically results in stitching
together data using Excel, as well as employing manual workflows that are failure-prone,
which ultimately leads to unnecessary re-work and higher costs. This is getting
increasingly difficult because the mass affluence are becoming more mobile so ​financial
mobility​ and ​client portals​ are becoming even more important.
Particularly within the alternative investment space, asset administrators need better
technology to address these pain points. InvestCloud ​Purple​ helps administrators drive up
revenue and reduce operational costs. Leveraging ​InvestCloud’s​ Digital Warehouse,
Purple​ allows structured and unstructured data to live side by side, eliminating the need to
go to multiple systems to grab all relevant information. InvestCloud’s Digital App Store
provides a hyper-modular approach, enabling clients to create unique digital experiences
on a first-class, integrated ​digital platform​ through the cloud, distinguishing their services
from other providers in the space. Moreover, InvestCloud’s patented Tree technology
used in Purple provides administrators with a powerful performance measurement and
client reporting​ tool, allowing end clients to each have their own performance consolidation
definitions and optionally unique security masters that they can view in a customized ​client
portal​, allowing for ​financial mobility.
Using InvestCloud Purple tools such as InvestCloud’s Error Shield Protection and Maker,
Checker and Authorizer workflow, alternative asset administrators can harness operational
efficiencies through streamlined processes. With quality data, enriched from multiple
sources, InvestCloud’s Digital App Store provides tools, such as Fee and Expense
Look-through analyses, a Liquidity Management module and flexible dashboard reporting

2. on an interactive reporting canvas. Ultimately, InvestCloud provides powerful views of
information for better decision-making.
To find out how we do this and how to leverage InvestCloud to improve your business, call
us at +1 (888) 800-0188 or visit us at InvestCloud.com/demo. Bring your business to the
forefront of the Digital Revolution.