On behalf of my company- bbayconnect business solutions pvt. ltd. I presented a talk online on the above title held at New Delhi. You can find my details and listing as a speaker on fuelgilt.org for the 2016 conference.

1. ‫כאן‬ ‫זה‬ ‫היי‬
‫הזה‬ ‫עשתהבצד‬
What I just said was “Hi there! It’s Aastha
here on this side.”
@Aastha_i_am
By the way, for the curious faces.. Its Hebrew!

2. If most of you are in a dilemma right now,
guess I just saved myself
from verbally expressing “What is Localisation!”
That was precisely
why we need to
Localise!

3. Marketing & Social fronts!
FUEL GILT 2016
New Delhi
25th of Spetember’16
@Aastha_i_am
Role of “Localisation” on the:

4. Marketing
• Outcomes of
not using
Localisation.
• How to use?
• Benefits of
usage.
Social
• Scenarios
of usage.
• Benefits
How to
contribute
• Individual
contribution
• Why
contribute?
Agenda

5. Many companies and
businesses failed (and fail)….
Out of many reasons, underperforming
on the Local front being one of the most
important one!

6. … so how to establish ourselves on Local
Front ? Answer is this!
India Korea
Developed
by
Korea

7. The take away points would be..
How?
• Keep a check on local front.
• Build a local team.
• Build a local fan base.
• Analyse and manage based
on feedback.
• Use colour science and their
relation to local markets.
Why?
• To increase relevance of your
products in local market.
• Higher response rates
• Better conversation between
you and consumers.
• Engagement in Digital
Realm.

8. Congrats! You just learn’t how to build a
Global + Successful BRAND!
Wondering how?
Because in the World of Business they follow a Simple Mantra:
“THINK Global, ACT Local”

9. Social front mainly targets..
Social groups / societies.

10. ..again, the benefits are
• Reaching out to the masses.
• Scope expansion of social
campaigns.
• Making it easier for them to
confide in us.

11. How to contribute?
• Take up projects on translation.
• Volunteer to localize with FUEL Project, Mozilla l10n, and etc.
• Localize posters, campaigns, design, colors, etc.
For why..
Remember the way I greeted you? Haha!

12. Thank you for your patience!
Presented by,
Aastha Vijay
Co-founder , bBayconnect business solutions pvt. Ltd.