The FTC released a report on the Internet of Things (IoT) that focuses on data security and upholding consumer expectations. The report urges manufacturers to incorporate security practices like "security by design" and data minimization. It also states that companies should meet reasonable consumer expectations regarding how personal data is collected and used, which may vary between different IoT devices. While some industry groups criticized parts of the report, following the FTC's recommendations can help companies comply with regulations on unfair data practices. Applying rules to new technologies poses challenges, so legal counsel is advised.