Feng Shui Technology Solutions was hired by AC Dry Cleaning to determine what type of hangers customers need. They interviewed 20 customers. Most customers preferred durable hangers like wooden or plastic hangers over thin wire hangers. Customers wanted hangers that hold clothes without sagging or damage and can handle various garments. Based on customer needs, Feng Shui recommended different hangers for pants, shirts, jackets, and dresses.

1. Product Designs Feng Shui Technology Solutions LLC.

2. Feng Shui Technology Solutions LLC. Senior Consultants Dr. Armstead Jones M.D. Dr. Cornelius Hairston PE Http://FengshuiConsultants.Blogspot.com/ Email: Fengshuiconsultants@gmail.com Office: 410.366.6611 Fax: 410.366.5764 1700 East Cold Spring Lane, Baltimore MD 21251

3. Agenda Introduction Process Customer Interviews Interpretation Customer Needs Functions and Requirements Final Recommendation Cost Transcript from Interviews Customer Statements Question and Answers

4. AC Dry Cleaning is starting a new promotion Instead of the regular wire hangers they used to give out they are now giving out “Quality hangers that meet their Quality of cleaning.” They employed Feng Shui Technology Solutions, to find out what type of hangers their customers need, so they can best meet their needs. Introduction

5. Process of Identify Customer Needs Gather raw data Interpret the raw data in terms of customer needs Organize the needs into hierarchy. Establish the relative importance of the needs Reflect on the results

6. Interpretation What the Customer Said Subject 11 It depends on the application. If I’m looking to hang up a jacket or suit jacket I like plastic hangers. Pretty wide at the top to mold the shoulder. If I was hanging a pairs of trousers. I like the wooden ones with the bar . So my trousers don’t fall off. I just bought some really thin hangers cause the wooden ones take up too much space. What They Need Subject 11 Needs a hanger that has clips for trousers, strong, wide to mold shoulders, and small enough not to take up a lot of space.

7. Customer Needs 1. Hold Clothes 2. Does not damage clothes 3. Material 4. Strength 5. Durable 6. Size 7. Safety 8. User friendly 9. Versatility

8. Wooden, Weight 10 oz, Metal Clips, 12 inches long, 7/16” wide Plastic Weight 10 oz, Rounded edges, 12 inches long, 7/16” wide Wooden 12 oz, shaped to the shoulder, 12 inches long, 3/8” wide Hold Pants and skirts Hold Shirts Hold Jackets Requirements Function

9. Our Recommendation Pants/ Skirt Hangers- Wooden, Weight 10 oz, Metal Clips, 17 inches long, 7/16” wide, Double wooden bar along the bottom, steel hook Shirt Hanger- Plastic Weight 10 oz, Rounded edges, 17 inches long, 7/16” wide, steel hook Jacket Hangers- Wooden 12 oz, shaped to the shoulder, 17 inches long, 5/8” wide, steel hook Wire Hanger - Steel 8 oz 3/16 rounded width. 12” long *Dress Hangers- Plastic 10 oz, Waved shaped, notched shoulders, 17 inches long, 2” wide, steel hook * Not mentioned in customer data captured but still will be an important product.

10. Cost Pants Hanger – 100 pieces $115 Shirt Hanger- 100 Pieces $106 Jacket Hanger 100 Pieces $120 Dress Hanger 100 Pieces $106 Wire Hanger 100 Pieces $99

11. Transcript from interviews Subject 1 Basically a formal hanger is a wooden hanger to hang up clothes. But we all know that in the hood we don’t have wooden. We have wire hangers. This hanger has many different uses. Prominently they are used for breaking into cars. A lot of younger people use it to pick wax out of their ears. A lot of people use them to poke things. Children poke electrical sockets and this is why we have so many deaths in the hood. But what I use them for Mainly to hang up clothes. Subject 2 What I use hangers for? Mostly I use them for my jeans. So I need a wooden or plastic hanger because they don’t break early. I don’t know. Subject 3 Mostly I use wooden hanger to hang my clothes. They are durable and reliable. I like my hanger to be sturdy. I don’t like my jeans to sag. The less sag means the less wear and tear. The top of the hanger should be rounded not to thin because it leaves marks on my shirt. Subject 4 It really doesn’t matter because my clothes are really small. Subject 5 I don’t life metal hangers cause they don’t hold my clothes I wear 2x and 3x clothes. I prefer wooden hangers because they hold my clothes and don’t leave marks Subject 6 I like the everyday hanger I’m not picky as long as they hold up the clothes. Subject 7 I like them firmer durable, I like wooden hangers for my pants and plastic for my shirts so they don’t fall off. Subject 8 I like the ones from the cleaners they are free. They have to get rid of them and I need them. It like recycling. Subject 9 I like woods one cause their durable.

12. Transcript from interviews (cont.) Subject 10 I like plastic hangers better then metal hangers because they are stronger Subject 11 It depends on the application. If Im looking to hang up a jacket or suit jacket I like plastic hangers. Pretty wide at the top to mold the shoulder. If I was hanging a pairs of trousers. I like the wooden ones with the bar . So my trousers don’t fall off. I just bought some really thin hangers cause the wooden ones take up too much space. Subject 12 I like wooden hangers because I hang coats I have a couple fur coats and they are good for that I also like the ones with the clips so I can hang my skirts Subject 13 I like hangers to hang my clothes I like wooden hangers better than metal ones Subject 14 I like plastic ones because they are durable Subject 15 I like plastic hangers they are more durable and stronger. They are better then wire hangers Subject 16 I like plastic clothes hangers better than wire. It’s stronger and you can’t cut yourself. Subject 17 I like a strong clothes hanger I like a clothes that can handle my jackets I hate thin hangers because it cant not handle my heavy clothes Subject 18 I don’t like wire hangers I prefer plastic but not too thick. Subject 19 It has to be durable and withstand sufficient weight. Subject 20 I just really like the metal ones they work with everything you can put pants on them and shirts they are simple and don’t break.

13. Customer Needs Subject 1 This customer needs a hanger that is safe. Metal hangers are not safe for child and are used for illegal activity. Subject 2 Needs a strong hanger to hold up heavy clothing. Subject 3 Needs a durable and reliable hanger. Subject 4 Needs a hanger that reduces sag. Also not to thin because it leaves marks on the shirt. Subject 5 Doesn’t care about type or reliability. Subject 6 Needs a hanger that will hold up his 2x and 3x shirts. Metal ones don’t do that Subject 7 Doesn’t care about type as long as it holds up his clothes. Subject 8 Needs firm hanger that holds up here jeans and shirts. Subject 8 Doesn’t care about type as long as they are free. Subject 9 Needs a wooden hanger because they are durable. Subject 10 Needs a hanger that strong. Usually that means a plastic hanger instead of metal. Subject 11 Needs a hanger that has clips for trousers, strong, wide to mold shoulders, and small enough not to take up a lot of space. Subject 12 Needs a strong hanger to hang up fur coats and has clips to hang up skirts. Subject 13 Needs a strong and reliable hanger. Subject 14 Needs a strong and reliable hanger. Subject 15 Needs a durable and reliable hanger. Usually that means a plastic hanger instead of metal Subject 16 Needs a durable and reliable hanger. This hanger has to be safer then a metal one.(cut yourself) Subject 17 Needs a hanger that can hold up his heavy clothes. Subject 18 Needs a plastic hanger that is not to thick. Subject 19 Needs to be durable and withstand sufficient weight. Subject 20 Needs something simple and durable. Has to work with everything.

14. Important Customer Statements I like my hanger to be sturdy. I don’t like my jeans to sag. The less sag means the less wear and tear The top of the hanger should be rounded not to thin because it leaves marks on my shirt. I don’t life metal hangers cause they don’t hold my clothes I wear 2x and 3x clothes. I like the everyday hanger I’m not picky as long as they hold up the clothes. I like the ones from the cleaners they are free. I like wooden hangers for my pants and plastic for my shirts so they don’t fall off. I like wooden ones cause their durable. Pretty wide at the top to mold the shoulder. If I was hanging a pairs of trousers. I like the wooden ones with the bar . I just bought some really thin hangers cause the wooden ones take up too much space I like wooden hangers because I hang coats I have a couple fur coats and they are good for that I also like the ones with the clips so I can hang my skirts I like plastic clothes hangers better than wire. It’s stronger and you can’t cut yourself I don’t like wire hangers I prefer plastic but not too thick. It has to be durable and withstand sufficient weight. I just really like the metal ones they work with everything you can put pants on them and shirts they are simple and don’t break. I hate thin hangers because it cant not handle my heavy clothes Basically a formal hanger is a wooden hanger to hang up clothes. So I need a wooden or plastic hanger because they don’t break early. It really doesn’t matter because my clothes are really small.

15. Questions and Answers