Fshnunlimited is a Canadian magazine focused on fashion, art, and design. It is printed using premium materials and unique inks. The magazine aims to showcase emerging Canadian talent internationally. It represents industry renewal by challenging conventions in editorial design.
Holiday Marketing and Consumerism on 42nd StreetAlessandra Rao
(All photos and captions are original)
Retailers know how to get into your head. As consumers in this Capitalist economy, everywhere we go, we are bombarded with advertisements that crave our attention. Colors, sounds and textures are strategically placed so that they stimulate our senses. Art of this sort plays a crucial role in marketing because it has the power to subconsciously effect our decision making process—meaning, it might increase the amount of time a customer spends in a store, and time is money. Humans are naturally drawn to the center of displays, so the more expensive items are placed there. In addition, there is a deeper psychology to the colors red and green than just serving as a representation of the upcoming holidays. In fact, a Time Magazine article states that green “is an optimistic color associated with luck and wealth,” and red “stimulates and energizes.” The article also mentions that studies have shown that waitresses who wear red reported receiving 14% - 26% than waitresses wearing any other color. Music played in stores serves the role of providing a sense of happiness, comfort and nostalgia in customers. Most Christmas songs played on the radio have lyrics that somehow tie the holidays with spending—perhaps a subliminal message?
I am fascinated with the culture of American consumerism and marketing tactics that have the power to influence. My iPhone camera collected photos of all kinds of holiday décor and merchandise along 42nd street, from east to west, beginning in Grand Central and Ending in Times Square. The streets were saturated with crowds from every direction, carrying clusters of bags and boxes. Their eyes were tinted with the sparkling chaos of the window displays. As a street photographer, my objective is to investigate the visual psychology behind what lures consumers into shops on 42nd street, one of the most populated areas of New York City.
Inspired by Phillip Lorca-Dicorcia, I photographed with the intention of creating a dreamlike, surreal essence. However, the Leica (used by Lorca-Dicorcia) and the iPhone are quite different, so I focused on the aesthetics rather than the technical settings. Lorca-Dicorcia uses high contrast, paired with saturated colors and sometimes, reflections to create the impression of a transient, illusionistic moment. My intention in utilizing this style was to convey the message that these lights and decors seem to blur reality and time, and sometimes even seem to hypnotize consumers by bringing them to a place and time where they felt most comfortable and safe. In fact, many of the scenes in my series look like a ‘grandma’s house’ setting or a warm living room for that particular reason. I took close-ups because not too many people stop to observe the artistic facets of the décor. In wanted to photograph people, but that brought up quite a number of challenges.
First, I took several photos of people interacting with these objects, but most of t
Holiday Marketing and Consumerism on 42nd StreetAlessandra Rao
(All photos and captions are original)
Retailers know how to get into your head. As consumers in this Capitalist economy, everywhere we go, we are bombarded with advertisements that crave our attention. Colors, sounds and textures are strategically placed so that they stimulate our senses. Art of this sort plays a crucial role in marketing because it has the power to subconsciously effect our decision making process—meaning, it might increase the amount of time a customer spends in a store, and time is money. Humans are naturally drawn to the center of displays, so the more expensive items are placed there. In addition, there is a deeper psychology to the colors red and green than just serving as a representation of the upcoming holidays. In fact, a Time Magazine article states that green “is an optimistic color associated with luck and wealth,” and red “stimulates and energizes.” The article also mentions that studies have shown that waitresses who wear red reported receiving 14% - 26% than waitresses wearing any other color. Music played in stores serves the role of providing a sense of happiness, comfort and nostalgia in customers. Most Christmas songs played on the radio have lyrics that somehow tie the holidays with spending—perhaps a subliminal message?
I am fascinated with the culture of American consumerism and marketing tactics that have the power to influence. My iPhone camera collected photos of all kinds of holiday décor and merchandise along 42nd street, from east to west, beginning in Grand Central and Ending in Times Square. The streets were saturated with crowds from every direction, carrying clusters of bags and boxes. Their eyes were tinted with the sparkling chaos of the window displays. As a street photographer, my objective is to investigate the visual psychology behind what lures consumers into shops on 42nd street, one of the most populated areas of New York City.
Inspired by Phillip Lorca-Dicorcia, I photographed with the intention of creating a dreamlike, surreal essence. However, the Leica (used by Lorca-Dicorcia) and the iPhone are quite different, so I focused on the aesthetics rather than the technical settings. Lorca-Dicorcia uses high contrast, paired with saturated colors and sometimes, reflections to create the impression of a transient, illusionistic moment. My intention in utilizing this style was to convey the message that these lights and decors seem to blur reality and time, and sometimes even seem to hypnotize consumers by bringing them to a place and time where they felt most comfortable and safe. In fact, many of the scenes in my series look like a ‘grandma’s house’ setting or a warm living room for that particular reason. I took close-ups because not too many people stop to observe the artistic facets of the décor. In wanted to photograph people, but that brought up quite a number of challenges.
First, I took several photos of people interacting with these objects, but most of t
Snel aan de slag met een geïntegreerde webshopvalantic NL
Wilt u ook een webshop die 24/7 beschikbaar is om uw zakelijke klanten te ondersteunen? Dat gegevens getoond worden zoals u deze in de administratie heeft staan? Plus dat uw shop rekening houdt met uw klanten, zodat prijzen en aanbiedingen worden afgestemd op uw klanten? Dit kan met de geïntegreerde B2B portal van Sana Commerce. Bram Streefkerk laat tijdens zijn sessie het gebruiksgemak en de snelle implementatiemogelijkheden zien van dit product. Deze met Dynamics geïntegreerde e-Commerce oplossing vormt de basis voor succesvolle B2B webshops met specifieke ondersteuning voor vertegenwoordigers, zelfs via mobiele apps.
Polymath Journal is an artist & business development journal in development. Our first issue is bound to hit shelves September 2015, and we are currently sorting out columnists, advertisers and investors to bring the journal to fruition.
Snel aan de slag met een geïntegreerde webshopvalantic NL
Wilt u ook een webshop die 24/7 beschikbaar is om uw zakelijke klanten te ondersteunen? Dat gegevens getoond worden zoals u deze in de administratie heeft staan? Plus dat uw shop rekening houdt met uw klanten, zodat prijzen en aanbiedingen worden afgestemd op uw klanten? Dit kan met de geïntegreerde B2B portal van Sana Commerce. Bram Streefkerk laat tijdens zijn sessie het gebruiksgemak en de snelle implementatiemogelijkheden zien van dit product. Deze met Dynamics geïntegreerde e-Commerce oplossing vormt de basis voor succesvolle B2B webshops met specifieke ondersteuning voor vertegenwoordigers, zelfs via mobiele apps.
Polymath Journal is an artist & business development journal in development. Our first issue is bound to hit shelves September 2015, and we are currently sorting out columnists, advertisers and investors to bring the journal to fruition.
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
ASD Market Week Post Show Report August 2015ASDExhibitor
Learn why ASD Market Week is the most comprehensive B2B trade show in the US! Our Post Show Report from August 2015 outlines how you can reach new buyers and find new markets at ASD.
O'Neill Australia's National Photographic ExhibitionJames Dalziel
In late 2013, on the back of an immensely successful social media strategy, the author led a team to fund, curate and ultimately deliver a four stop national photography exhibition run in conjunction with a wider marketing campaign.
#loseyourselfsomewhere
Lose Yourself Somewhere...is about escapism, it’s about living in the moment and enjoying that point in time whether it be with friends, family or on your own. It’s about turning left when you would normally go right, stepping off for a while and freeing yourself from the shackles of modern living. It could be a trip up or down the coast, shutting out the world and enjoying that playlist you’ve been wanting to, that book, that exhibition. It can be anything you want it to be as long as you can Lose Yourself Somewhere.
SWEDISHNESS SELLS: Brand Perception in Germany and Sweden.MANDEL
Research: Nation Branding
SWEDISHNESS SELLS: Brand Perception in Germany and Sweden.
This study covers the image transfers between the Nation Brand Sweden and Swedish Brands. Swedishness Sells: How the image of a Country influences Brand Perception and vice versa. Our comparative Study of the Country of Origin Effect in Germany and Sweden. We also offer customized trends reports, culture studies, brand studies and inspiring workshops.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
The Fascinating World of Bats: Unveiling the Secrets of the Night
fshnunlimited mediakit (14 15)
1. A U T U M N W I N T E R
fshnunlimited
magazine
media kit 2015
2. - F S H N U N L I M I T E D m a g a z i n e 2 0 1 5 -
- M E D I A K I T -
To ensure impeccable quality and ideal presentation, Fshnunlimited is
printed using commercial sheet fed technology, premium grade papers,
unique metallic and fluorescent inks, and an array of stunning finishes.
The Autumn/Winter premiere issue of Fshnunlimited, which launched
in December 2013, was a complete success and sold out in Canada.
f.u. embodies thrilling innovation, artistic reverence, and the future
of Canadian talent, packaged within a sensational visual code.This
magazine is a pillar for the creative spirit, the creative mind, and the
creative heart – driven by the creative hand. Create it with us.
Speaking to a niche audience
of exclusive consumers,
Fshnunlimited reaches an
elite demographic through
daring design and exceptional
product quality
Fshnunlimited aims to discover, explore, and exhibit incredible Canadian
talent within an engaging visual spectacle. By providing a platform for
the creative vanguard of the country, our publication aspires to deliver a
renewed Canadian voice to the international arena – spearheaded by an
extraordinary collective of fashion photographers, artists, writers,
and thinkers.
The brain-child of internationally renowned Creative Director Paul Sych,
Fshnunlimited came to life through the assembly of a brilliant creative
team and the passion, expertise, and vision behind it.
As fashion and design evolve, so too does the visual language of
Fshnunlimited. Representing the antithesis to the traditional publication,
the magazine’s staunch title abbreviation, f.u., is a strike at both
individuality and ingenuity – boldly re-imagined and redesigned with
each new issue. In addition to that, the magazine sits at a dramatic
9.5”x 12.875” at 168 pages, creating a powerful impression that
echoes the sentiment.
Fshnunlimited is available on newsstands at Chapters/Indigo and at all
independent magazine retailers at a cost of $13.99 CDN. The magazine
is also distributed to luxury hotels and various fashion events, both local
and internationally, as a showcase of rich Canadian talent.
3. - F S H N U N L I M I T E D m a g a z i n e 2 0 1 5 -
- M E D I A K I T -
Fshnunlimited is the
new visual literacy in
publication design;
personified through
striking fashion and
compelling art
4. - F S H N U N L I M I T E D m a g a z i n e 2 0 1 5 -
- M E D I A K I T -
From brash
to flash
and
killer
clash, sheis
thesunshine,
electricity,
and blur
of thestreet.
A secondis
eternity
intheheat
of her
gaze–the city
sits static,
illuminated,
transfixed,
and
ablaze.Photography by Regen Chen
3 0 }
Fshnunlimited is a pillar
for the creative spirit,
the creative mind, and the
creative heart – driven by
the creative hand
5. - F S H N U N L I M I T E D m a g a z i n e 2 0 1 5 -
- M E D I A K I T -
Bluejean,beautyqueen,prettiestgirlyou’ve
everseen,somesayhernamewasNormaJean,she
losthermindinalimousine.Whatisshedoingin
amagazine,thesesheetsofpaperaresounclean,
shelosthermindinamovingscene.She’sablue
jeanbeautyqueen.
PhotographybySaty+Pratha
4 6 }
Fshnunlimited represents industry
renewal – redefining the Canadian identity
in fashion, art, design, and creativity
6. - M E D I A K I T -
- F S H N U N L I M I T E D m a g a z i n e 2 0 1 4 -
Fshnunlimited challenges
industry mediocrity in
arresting editorial design
and exclusive content
THE PLEA-
SURE PRIN-
CIPLEArtist Kathryn Macnaughton elicits dreams of
carnal desires and romantic innocence.
The Toronto-based illustrator provokes the mind with haunting reflections while translating
them inwith her own artistic signature: a lustful interpretation of hyper reality.
She injects elements of soft-core pornography into her art, elevating salacious
images into psychedelic illustrations. What we know as guilty pleasures turn
subversions into a modern feel-good perversion.
A mantra that forces you to keep looking, continue admiring, which in the end
distorts your reality into dreams that will only keep you questioning.
Kathryn
Macnaughton
WordsbyChrisJaiCenteno
Riders in the Night
7. INSERTIONS AND ALTERNATIVE
ADVERTISING
Fshnunlimited embraces alternative promo-
tion. We are happy to create innovative and
clever advertising solutions tailored to the
wishes of the client. For more information
and with regards to insertions, metallic and
fluorescent inks, various blind embossing,
laser dye cutting, flocking, and similar
options, please contact us.
COLLABORATIONS
A wide range of options are available for
collaborations with us, be it advertising,
advertorials, events, editorials, supple-
ments, exhibitions, magazine themes etc.
Please contact us for further information
about a possible collaboration.
- F S H N U N L I M I T E D m a g a z i n e 2 0 1 5 -
For inquiriesplease
contact our agency:
100+100
Attention: Randy Ward
(toll free) 1.844.807.7678
or: ceo@luxury-ceo.com
FORMAT AND PRICES
Double page spread $6,500
Single page $3,500
ANNUAL AGREEMENTS & SPECIAL
PLACEMENTS
Fshnunlimted offers price reduction
on annual agreements and accommodates
special requirements regarding
advertisement.
PUBLISHING AND FILING DATES 2015
Issue 4 (Spring/Summer 2015) Publishing Date; May 25, 2015, Booking Deadline; April 27, 2015
Issue 5 (Autumn/Winter 2015) Publishing Date; November 16, 2015, Booking Deadline; October 5, 2015
ADVERTISING SPECS
AD TYPE PAGE TRIM WITH BLEED TYPE SAFETY
Full PAGE 9.5”W X 12.875”H 9.75”W X 13.125”H 8.75”W X 12.25”H
DPS 19”W X 12.875”H 19.25”W X 13.125”H 18.5”W X 12.25”H
Trimming: Please add a minimum of .5” for trimming. Please allow an additional .25” on the inside edge of
double page spreads for gluing. Please send all advertising material as high resolution PDFs with proofs.