From5to4 ACT Baltimore
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Presentation on Successful gamification in mobility management projects in Europe. How gamification can help you reach your goals. 20% less cars during peak hours. Significantly more use of bike, carpool, public transport and teleworking.
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From5to4 ACT Baltimore
- 1. ‘From 5 to 4’ Successful gamification in Mobility Management in Europe
- 19. ‘From 5 to 4’ Successful gamification in Mobility Management in Europe
- 20. Peak-shaving: avoiding traffic in peak hours! Test with awarding peak- avoiders with money -> $ 5/ride Strange program: awarding is okay! but with money?
- 21. We invented From5to4! First game in Mobility
- 22. From5to4
- 23. From5To4 Aim of the game A fun way to let employees travel and work in a smarter way, with the aim of having 20% less car traffic during rush hours. Of every 5 working days, 1 day without car. “Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”
- 24. From5To4 Why a mobility game? • “Smarter travelling and smarter working” is being introduced or stimulated in many ways. • DTV Consultants & Organiq new media developed a mobility game that presents this as a challenge instead of a chore. • Breaking habitual behaviour via employer and colleagues; game as driver and for monitoring.
- 25. From5To4 Success factors • Team spirit • Competition • ‘Flow’ (ease, fun, design, logic) • Freedom of choice • Autonomy • It links to the ambitions, goals and measures of the organisation.
- 34. And more: • Menu for off line activities • Continuous (agile) development • Adaptable look & feel • Framework for prizes and/or support charity • Student research (Universities) • Benchmark and data export (dashboard) • Monitor for your energy, CO2, calorie reduction • Forming communities • App in development From5to4
- 35. From5To4 From5to4 - implementation • Different companies in the Netherlands • E.g. Erasmus University, City of Eindhoven, Capgemini • Tested by TNO: with blind test-team, test-team, game-team
- 36. From5To4 From5to4 - implementation EU – project: MOBI (www.mobi-project.eu) • Version 2.0 of F5T4 • More gamification • Played in 6 countries
- 37. From5To4 Reporting: • Baseline measurement • Effects in number and distances, incl analysis • Also CO2 & calories • Advice
- 38. From5To4 Yield (examples): City of Eindhoven: • 55p, 6mths, gasoline saved: 6.000 euro Verkeersonderneming: • 26p, 4mths, 22% less rush hour trips by car TNO Research Institute: • 200p, 4mths, 4.000kg CO2 saved Rotterdam School of Management: • 30p, 4ths: 122.000 calories burned
- 39. From5To4 Results: • -15% to -25% rush hour avoidances; • average -21% increase in car-usage; • Team spirit improved; • Gaming; • modal split • health - Calories • emissions - CO2 reduction
- 41. From5to4
- 43. From5to4 is: Your instrument to guide behaviour change Your accessibility measure Your way of showing CSR Your benchmark for employee mobility Your serious game at the working place From5To4
- 44. From5To4 Costs per player: • Via EU project next 2 years pm Start-up, 6 mths game period, guidelines, materials, reporting, coaching, evaluation etc. • 1000+ players region pm
- 45. From5to4
Editor's Notes
- Goodmorning, I would like to tell you about a game we build for Employer TDM. My name is Willem Buijs and I’m from the Netherlands. So appoligize for my English. I do a lot of EU project were we speak so called Euro-english a sort of english that everbody except the British understand. But first back to the Netherlands. Where is it?
- Here it is, a tiny land in Europe! You might know us from
- Our Mills
- Wooden shoes – no we don’t al walk on it
- Rembrandt
- tulips
- Van Gogh
- Cheese
- Amsterdam
- Wheat – thinks we smoke (no we don’t do that all all day.)
- And our bicycles, lots of bicycles. We have twice a much as people
- We cycle a lot, to work, recreational
- In all weather conditions
- And with the whole family
- Back to me: I’m Willem Buijs, 49 years old, CEO of DTV Consultants I go to work by car (35 kilometers) – electric car Once a week by speed-bike
- My work: DTV Consultants 28 years Consultancy in traffic and transport 50 people (half men half woman) Big in Traffic signalling
- In research with questionnaires (public transport) Green waves – with car to infrastructure communication Traffic counting
- But also: Mobiity management Training and education Public Transport research Traffic Safety EU - project
- Back to the game.
- Why from5to4?? We have exploration session at DTV -> going on a journey in the future – called Tasman sessions
- Starting points: Award people but not by giving money Flexibility Be Innovative 20% reducing traffic -> no congestion anymore
- Developed it together with a new media company
- Aim of the game
- A short movie
- Start with an aim for the company Than set an aim for youself (realistic) -> pychology: people even stick to promises that make with themselves. How does it work: fill in each week how you have commuted
- You immidiatly see your target, result, medals, ego-points
- Not only an online game but also: Off line elements Not only digital prizes: rankings, levels and medals but also real prizes: Best biker: maintenance for your bike Team that wins: dinner Company reaches goal: drinks Overall winner: bike
- Lot of data: Modal split and shift Number of miles travelled per mode Travel diaries Effect in CO2 and colories
- Csr: corporate social responsibility