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From links to votes
The document discusses how search engine optimization (SEO) works and dispels common misconceptions. It explains that while links are important, the quality of on-page content and social media engagement matters as well. Different factors have different levels of influence, analogous to how the Supreme Court, President, and Congress each impact policy. The discussion helps clarify misunderstandings and leaves the reader with a new C.R.A.P. acronym to summarize an effective SEO approach of curating content, rewarding links, answering questions, and proving results.
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From links to votes
- 1. From links tovotes The new authority metrics @portentint portent.com copyright 2011 Portent, Inc. conversationmarketing.com
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- 3. Part 1: Befuddlement portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 4. Yes. Yes Iam. seo portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 5. Uh. What’d Ido? seo portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 6. portent.com copyright 2011 Portent,Inc. conversationmarketing.com
- 7. portent.com copyright 2011 Portent,Inc. conversationmarketing.com
- 8. No good will come of this. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 9. Part 2: Despair portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 10. portent.com copyright 2011 Portent,Inc. conversationmarketing.com
- 11. portent.com copyright 2011 Portent,Inc. conversationmarketing.com
- 12. portent.com copyright 2011 Portent,Inc. conversationmarketing.com
- 13. portent.com copyright 2011 Portent,Inc. conversationmarketing.com
- 14. Part 3: Enlightenment portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 15. portent.com copyright 2011 Portent,Inc. conversationmarketing.com
- 16. Not specialized injeans portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 17. So what?!!!!! portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 18. Ohhhhh... portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 19. Ohhhhh... portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 20. Twitter matters less portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 21. But low posts/friendsmay hurt you portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 22. I... have an analogy!!! seo portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 23. On-page = SupremeCourt Links = President ‘Quality’ = Congress
- 24. Social media =The voters
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- 27. portent.com copyright 2011 Portent,Inc. conversationmarketing.com
- 28. Part 4: Guidance portent.com copyright 2011 Portent, Inc. conversationmarketing.com
- 29. I... have an acronym!!! seo portent.com copyright 2011 Portent, Inc. conversationmarketing.com
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- 36. Stalk me portent.co/or6QJC @portentint portent.com conversationmarketing.com portent.com copyright 2011 Portent, Inc. conversationmarketing.com
Editor's Notes
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- #9 I don’t like it when inexplicably good things happen. It messes with my entire worldview. So I started digging around.\n
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- #11 Why isn’t Diesel #1? Why is Lucky Brand even in there?\n\nExplain the data and what it should mean.\n
- #12 Onpage doesn’t explain it.\n
- #13 Sitewide doesn’t explain it.\n
- #14 Even brand mentions don’t really make sense. In spite of Diesel having fewer. If you go by these Diesel should be near last, even if other metrics matter. So brand mentions probably aren’t the trump factor.\n
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- #19 I suspect that, if Guess could improve their comments/post, or their likes/post, they might move up, even though they aren’t as specialized/optimized.\n
- #20 I suspect that, if Gap could improve comments/post and page authority, they’d move up.\n
- #21 But it does matter.\n
- #22 A low ratio of post/friends to followers may imply spamminess, or just that you’re a dork.\n
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- #26 but only in some contexts\n\n
- #27 Other stuff that likely matters but I haven’t tested yet: Authority of average follower. Velocity. Chatter quality. Amplification. Google+.\n
- #28 If you’re not working social media, there’s only one explanation.\n
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