From LARP'ing to Libraries
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A seminar on transmedia and gaming for good. Daniel Chilla explains some of the learnings from Conspiracy For Good, CFG, and the implications on transmedia and social benefit gaming.
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From LARP'ing to Libraries
- 1. From LARP’ing to Libraries From Complex structures to simple impact Daniel Chilla Mail: daniel@chillafilm.se Twitter: dchilla From LARP’ing to Libraries by Daniel Chilla is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at www.chillafilm.se. Permissions beyond the scope of this license may be available at www.chillafilm.se. © Daniel Chilla, Chillafilm 1
- 2. Daniel Chilla We are complex Swedish Director Producer Freelance... Good in plenty, best in none... Producer & Director of commercials, founder of Mobile content company, LARP pioneer, gamer, roleplayer, actor, guide, chairman of bords, editor, costume designer, runner, gaffer, DoP, Sound, lover of life and the arts. Film... Teacher... Transmedia.. . Where did it start? © Daniel Chilla, Chillafilm 2
- 3. My beginning The sum becomes... The bullied The German The Outsider Scouts - Nature Fantasy - Escape The gate to the unknown.... Escape... © Daniel Chilla, Chillafilm 3
- 4. Attractive fantasy of the unknown A simple structure Imagination Possibilities Unknown yet tangible Organized chaos Simplicity Elf v.s. Orchs Lets make it real... © Daniel Chilla, Chillafilm 4
- 5. For Real! My reality kicks ass! LARP Possibilities Unknown yet tangible Organized chaos Simplicity Elf v.s. Orchs I want to change things... © Daniel Chilla, Chillafilm 5
- 6. Imagination is change Im outta here! The real world: ...No influence ...Uncontrollable ...No impact LARP: A world where change is ...possible ...inevitable Where are the real consequences? © Daniel Chilla, Chillafilm 6
- 7. The fata morgana of impact... I file for divorce... Real life roleplaying becomes - gaming - expensive - organized Real life roleplaying does not have an impact, its a game Meanwhile... © Daniel Chilla, Chillafilm 7
- 8. The quest for the fantastic story While Im away.... LARP’ing evolves - Mass participation - Mass game - Massivly for the initiated I want in again... © Daniel Chilla, Chillafilm 8
- 9. Lets make som money Im all in! Hello, is there anybody out there? The unheard: - No one will listen but we are fantastic they say... - Example: Mediteve I wanna get out.... © Daniel Chilla, Chillafilm 9
- 10. Lets make som money Hello? The Complicated: - Our story is so fantastic we can’t explain it - Example: Molgan: The imaginary friend. My first start up, it sucked I wanna get out.... © Daniel Chilla, Chillafilm 10
- 11. Lets make som money Medverkande Kreativ chef Teknisk chef Hello? Christopher Sandberg Andreas Dahlström Döda Producent Ljud och musik Daniel Chilla Henrik Summanen Foto Manus Daniel Chilla Christopher Sandberg The fantastic Konceptassistent Leo Nordwall Grafik Christopher Sandberg Barn Berättare Petter Ljunggren Röster Skådespelare Sofia Berg, Martin Jonsson, Tova Gerge, Elge Larsson, Kasper Wieslander-Summanen Mikaela Larsell Analys - Everybody wants it but no one dares, no Björn Lindström Telia Nokia Thomas Nöjd Magnus Medin wonder Döda Barn är en upplevelse från Namni AB, i samarbete med Historiska museet, Telia och Nokia. Projektet är ett exempel på teknikförstärkt kulturarvsbruk för Nordic Handscape Sverige. Fridhemsgatan 66C 112 46 Stockholm 08-654 97 53 - Example: Döda Barn, Comix info@namni.se www.namni.se www.nordichandscape.net Om att möta känslominnen och förändra dem I wanna get out.... © Daniel Chilla, Chillafilm 11
- 12. Lets make som money Hello? The Unknown - Example: marketing and new media. CFG: Lets make a Facebook! I wanna get out.... © Daniel Chilla, Chillafilm 12
- 13. Lets make som money Echo, Echo, Echo, Echo, Echo.... The conquerors ! Lets make the whole world play! Lets make it all available, NOW! - Example: Museums Now i really want to get out... © Daniel Chilla, Chillafilm 13
- 14. Lets make som money Echo, Echo, Echo, Echo, Echo.... The missunderstood - Example: Visby Under: We make an experiencs they want a game Now i really want to get out... © Daniel Chilla, Chillafilm 14
- 15. We are Amateurs But happy ...Story becomes complicated ...Production becomes complex ...Technical solutions become a goal ...Story becomes fantastic ...Production becomes overwhelming No one likes us except us! © Daniel Chilla, Chillafilm 15
- 16. Me me me myself.... Where is the rest of the world MY story is essential: - Where is the real? - Where is the impact? - Where is the world? Its too complex for me... © Daniel Chilla, Chillafilm 16
- 17. Break ? © Daniel Chilla, Chillafilm 17
- 18. The rebirth of simplicity Tempting.... Story, production and tech: - Can they have a threesome ? The rebirth of story Reinventing the wheel Stories adapt Proffesionalizing production... Example: Molgan becomes Molly: Simplicity Has this been done? © Daniel Chilla, Chillafilm 18
- 19. Framework? The road to simplicity We created non-linearity It was in the air Example: - Choose Your Own Adventure books - Branching path book.... From Complex to Simplicity.... © Daniel Chilla, Chillafilm 19
- 20. The professionals: Story Read the f---ing script.... Story at the core of production - Stripped story - Oneliners - Fiveliners - Synopsis - Treatments - Scripts Problem: The complexity of nonlinearity Who should know the script by heart ? © Daniel Chilla, Chillafilm 20
- 21. The professionals: Team Organisa(on & Main contacts ‐ DRAFT 2010‐02‐09 I told you so... Tim Kring (Crea(ve/Writer) Tim Kring Christopher Sandberg (CEO P) The Company P Bob Soderberg Enterprises (Project Lead) Organizing the production team (Writer) (Crea7ve Direc7on) Riku Suomela Imaginary Life /Nokia PR/Liz (Marke7ng strategy) (Prod., X‐Media Solu.) Mar(n Ericsson Nokia Story & (Senior Designer) (Client) Design Problems: PR / Marke7ng Jens Handell Daniel Chilla - How do you tell your crew to Weapons of Mass (Proj & Music Producer) Project Management (Proj man. Producer BB‐film) Entertainment start over almost everyday? Music Online Street Sgt Tom Sound CONFIDENTIAL - The feel of story, living the Video Content Staffan Jonsson (CTO P) Events Mat Osborn (London consultant) story Tech Images Text Casual - Stress, deliverables... Web Point & Hos7ng Game Find Niko Rintala (Producer) ARG Kuuasema Legend (Casual game Main part: Urban Ninja Nokia developer Company: Tea4Two AD & Tech.Prod. Major block: (Extended Riku Suomela Tom Liljeholm Anders Davén Minor block: reality) (Prod., X‐Media Solu.) (ARG producer (AD, Web strategy) Contact person & 7tle This needs money... © Daniel Chilla, Chillafilm 21
- 22. The professionals: Budget Same same but different.... Budgeting - How do you budget for an evolving story? - You don’t, you plan! Because of NDAs no screenshots or exact numbers: - Estimate - Actual - Correct constantly - Spread the responsability: Each unit separatly - Use exisisting structures/budgets - Be an excel expert.... And so much more... © Daniel Chilla, Chillafilm 22
- 23. The professionals: Other stuff Some problems.... Countries are difficult Where will the participants go ? They will go where we place the bate! People are annoying They can do just about anything But they wont unless your story is indifferent to them Make the participant count.... © Daniel Chilla, Chillafilm 23
- 24. Adaptation: Story The simple story.... Making sacrifices: - How many stories can we tell? ONE! - There are only: Romeo & Juliet & Via Dolorosa “There are only two or three human stories, and they go on repeating themselves as fiercely as if they had never happened before.” Willa Cather So many choices... © Daniel Chilla, Chillafilm 24
- 25. Adaptation: Making the choice Kill your darlings.... my creation = no creation Making the chioce: v.s. compromise = execution - What story and where ? - Adapting to existing structures Example: MediTV - What is it: A TV-channel or a community? - What is it: a TV-series or some game ? And the enabler.... © Daniel Chilla, Chillafilm 25
- 26. Tech: Angel and Devil Tempting tempting but oh so dangerous... Location Devices Get out of your sofas! People are lazy Mobility Example: Döda - Visby Under Barn - Döda Barn - Point & Find All this means nothing without..... © Daniel Chilla, Chillafilm 26
- 27. The magic.... Good story generates participation which feeds real impact Simple true story Impact can follow Participation effects reality The center of it all... © Daniel Chilla, Chillafilm 27
- 28. A Library, Scholarships Video with Nadira & Richard: library site at 1:22 http://www.youtube.com/watch?v=2eQZOuuiK4A&feature=related © Daniel Chilla, Chillafilm 28
- 29. Doctors of the world http://www.youtube.com/watch?v=0akeNCBJSGk © Daniel Chilla, Chillafilm 29
- 30. Real people.... A call in the middle of the night from the planes of Zambia during the drought... © Daniel Chilla, Chillafilm 30
- 31. The magic.... © Daniel Chilla, Chillafilm 31
- 32. How do we communicate this ? © Daniel Chilla, Chillafilm 32
- 33. Break - Task Story is the essential for me. It is the only way that we can communicate with participants, financiers, co-workers, marketing and so on. With story I in essence mean the experienced story for the participant. NOT the written story that is the essence for the writers and production. During the break I would like you to team up 3 (three) and 3. And pick one of the below topics: -Participation -Tech -Production -Marketing -Do-goodery Discuss one of the areas and how the thought of simplicity of story impacts on it. How does the simplicity of story make the topic complex, simple, possible to communicate or even impossible? Pick one or two questions or thoughts that your group wants to share with the rest of us. © Daniel Chilla, Chillafilm 33
- 34. Discussion, Q&A Keywords: Participation Tech Production Marketing Do-goodery Impact Simplicity Transmedia production pipeline © Daniel Chilla, Chillafilm 34
- 35. Thanks Daniel Chilla Mail: daniel@chillafilm.se Twitter: dchilla © Daniel Chilla, Chillafilm 35
- 36. EXTRA: CFG - Timeline CONFIDENTIAL © Daniel Chilla, Chillafilm 36
- 37. CFG Summary CFG: summary: http://www.youtube.com/watch?v=wN590e-fopc © Daniel Chilla, Chillafilm 37