This document summarizes Dell's journey with web analytics and testing over the past decade, from early adoption to developing a more mature and global approach. It outlines Dell's current online presence and scale, as well as the opportunities that complexity brings. The presentation emphasizes the need to develop the global analytics and testing teams, ensure accountability, and institutionalize processes like documenting learnings. It provides examples of strategic testing areas and lessons learned around understanding customer intent and targeting relevant content. The goal is to embrace testing as a "religion" and bake it into projects from the start.
The document discusses conversion rate optimization (CRO) and analytics. It notes that average retail conversion rates have declined in recent years despite market growth. Improving conversion is more complicated than spending on traffic. Conversion rate optimization spend is low compared to customer acquisition spend. The CRO toolkit includes methods like A/B testing, usability testing, and customer journey analysis. Testing, having a structured process, and assigning responsible staff are linked to improved conversion rates. A maturity model shows increasing CRO sophistication over time.
Kevin Norris has over 15 years of experience in customer service and account management roles. He has a proven track record of exceeding client objectives and achieving organizational goals. His core skills include first call resolution, effective product marketing, fast order processing, managing multiple projects simultaneously, customer service solutions, and conflict resolution management. He has held several roles in customer service, recruiting, telemarketing, and office management, consistently meeting or exceeding metrics and improving efficiency.
Hudson's Bay - Optimizing the Checkout ProcessOptimizely
Hudson’s Bay, a large retailer, has used experimentation to help optimize their checkout experience. As consumer’s expectations rise, it becomes even more important to ensure that the checkout experience is as seamless as possible, regardless of channel or device. Hudson’s Bay has built a data-driven culture focused around creating quality omnichannel experiences for their customers and testing throughout that experience.
In this webinar, Joanna Narbuntowicz, Senior Product Manager at Hudson’s Bay, shares how they have created consistent customer experiences throughout the conversion funnel.
You’ll learn:
How to approach testing across the checkout funnel
How Hudson’s Bay prioritizes tests and earns stakeholder buy-in
Why Hudson’s Bay emphasises testing throughout the omnichannel experience
Lessons in B2B Product Management & Solutions Marketing for Enterprise So...Chris Aulbach
This document provides lessons learned from over 15 years of experience in product management and solution marketing for enterprise software. It covers two main areas: market/customer facing lessons and internal/company facing lessons. Some of the key lessons include understanding customers deeply, focusing on strategic value over features, executing effectively on roadmaps and requirements, and leveraging data and relationships to influence others within the company. The document emphasizes balancing both business and customer perspectives to successfully manage products.
How To Build a Winning Conversion Optimization StrategyVWO
[VWO Webinar]: Getting your prospects to pay attention to your website is essential whether you’re running an eCommerce brand or generating leads for your sales team. So it's imperative to have a killer conversion optimization strategy in place to drive growth.
Watch VWO and Ladder sharing conversion rate optimization insights on:
How to craft a CRO strategy with structured hypotheses
How to make use of both technical best practices and
data-driven marketing
Leveraging data to identify the weakest point in your funnel
Your ideal CRO Toolkit - tools you need for optimization
Building a framework of priorities - knowing what to test/implement first
Top 5 Secrets for a Healthy Sales Pipeline
Your sales pipeline is the lifeblood of your business. If you are a startup, it is essential to your valuation.
路♂How healthy is your pipeline? How do you know? 路♂
Target Group
-Sales Directors
-CEOs
-Entrepreneurs
-Business Owners
You should attend if:
You want to streamline sales pipeline management
You are sometimes frustrated by lack of visibility into your pipeline
You see inconsistent performance, and sometimes get surprised 臘♀
Learn the Top 5 secrets to a healthy pipeline AND a healthy business.
1. Why you must measure
2. Precision for working together
3. Top 7 Metrics for Sales Pipeline Health
4. The Single Source of Truth
5. Fitting your pipeline to your business, NOT your business to your pipeline
Learn the THREE STEP Method
Step 1: Define
Step 2: Measure
Step 3: Create a Control Tower
Are You Ready To Move Towards Conversion Optimization?VWO
Getting repeatable and predictable success in A/B testing is one of the key challenges that online businesses face today. It’s imperative to have more than just traditional testing ideas in your conversion optimization strategy.
However, how to know what’s missing? And how do you plug the gaps in your optimization strategy? Well, one of the many ways to begin here is by investing in the right people and mastering the best tools.
KEY TAKE-AWAYS
What successful companies do differently with their optimization program
The essential components of building a conversion optimization strategy
When to deploy a conversion optimization strategy and what you need for the same
How VWO can accelerate your conversion optimization readiness
Conversion optimization without research is like shooting in the dark. You can never write a measurable A/B testing hypotheses without research. Before building your optimization roadmap, it’s critical to learn the art and science of conducting visitor behavior research, an essential skill for every optimization expert.
This session will help you in getting answers to “what” your visitors are doing, “how” they behave, and “why” they behave in a specific, repetitive way on your website.
The document discusses conversion rate optimization (CRO) and analytics. It notes that average retail conversion rates have declined in recent years despite market growth. Improving conversion is more complicated than spending on traffic. Conversion rate optimization spend is low compared to customer acquisition spend. The CRO toolkit includes methods like A/B testing, usability testing, and customer journey analysis. Testing, having a structured process, and assigning responsible staff are linked to improved conversion rates. A maturity model shows increasing CRO sophistication over time.
Kevin Norris has over 15 years of experience in customer service and account management roles. He has a proven track record of exceeding client objectives and achieving organizational goals. His core skills include first call resolution, effective product marketing, fast order processing, managing multiple projects simultaneously, customer service solutions, and conflict resolution management. He has held several roles in customer service, recruiting, telemarketing, and office management, consistently meeting or exceeding metrics and improving efficiency.
Hudson's Bay - Optimizing the Checkout ProcessOptimizely
Hudson’s Bay, a large retailer, has used experimentation to help optimize their checkout experience. As consumer’s expectations rise, it becomes even more important to ensure that the checkout experience is as seamless as possible, regardless of channel or device. Hudson’s Bay has built a data-driven culture focused around creating quality omnichannel experiences for their customers and testing throughout that experience.
In this webinar, Joanna Narbuntowicz, Senior Product Manager at Hudson’s Bay, shares how they have created consistent customer experiences throughout the conversion funnel.
You’ll learn:
How to approach testing across the checkout funnel
How Hudson’s Bay prioritizes tests and earns stakeholder buy-in
Why Hudson’s Bay emphasises testing throughout the omnichannel experience
Lessons in B2B Product Management & Solutions Marketing for Enterprise So...Chris Aulbach
This document provides lessons learned from over 15 years of experience in product management and solution marketing for enterprise software. It covers two main areas: market/customer facing lessons and internal/company facing lessons. Some of the key lessons include understanding customers deeply, focusing on strategic value over features, executing effectively on roadmaps and requirements, and leveraging data and relationships to influence others within the company. The document emphasizes balancing both business and customer perspectives to successfully manage products.
How To Build a Winning Conversion Optimization StrategyVWO
[VWO Webinar]: Getting your prospects to pay attention to your website is essential whether you’re running an eCommerce brand or generating leads for your sales team. So it's imperative to have a killer conversion optimization strategy in place to drive growth.
Watch VWO and Ladder sharing conversion rate optimization insights on:
How to craft a CRO strategy with structured hypotheses
How to make use of both technical best practices and
data-driven marketing
Leveraging data to identify the weakest point in your funnel
Your ideal CRO Toolkit - tools you need for optimization
Building a framework of priorities - knowing what to test/implement first
Top 5 Secrets for a Healthy Sales Pipeline
Your sales pipeline is the lifeblood of your business. If you are a startup, it is essential to your valuation.
路♂How healthy is your pipeline? How do you know? 路♂
Target Group
-Sales Directors
-CEOs
-Entrepreneurs
-Business Owners
You should attend if:
You want to streamline sales pipeline management
You are sometimes frustrated by lack of visibility into your pipeline
You see inconsistent performance, and sometimes get surprised 臘♀
Learn the Top 5 secrets to a healthy pipeline AND a healthy business.
1. Why you must measure
2. Precision for working together
3. Top 7 Metrics for Sales Pipeline Health
4. The Single Source of Truth
5. Fitting your pipeline to your business, NOT your business to your pipeline
Learn the THREE STEP Method
Step 1: Define
Step 2: Measure
Step 3: Create a Control Tower
Are You Ready To Move Towards Conversion Optimization?VWO
Getting repeatable and predictable success in A/B testing is one of the key challenges that online businesses face today. It’s imperative to have more than just traditional testing ideas in your conversion optimization strategy.
However, how to know what’s missing? And how do you plug the gaps in your optimization strategy? Well, one of the many ways to begin here is by investing in the right people and mastering the best tools.
KEY TAKE-AWAYS
What successful companies do differently with their optimization program
The essential components of building a conversion optimization strategy
When to deploy a conversion optimization strategy and what you need for the same
How VWO can accelerate your conversion optimization readiness
Conversion optimization without research is like shooting in the dark. You can never write a measurable A/B testing hypotheses without research. Before building your optimization roadmap, it’s critical to learn the art and science of conducting visitor behavior research, an essential skill for every optimization expert.
This session will help you in getting answers to “what” your visitors are doing, “how” they behave, and “why” they behave in a specific, repetitive way on your website.
The document discusses virtual worlds with real economies from a technological perspective using PESTEL analysis. It describes how virtual worlds rely on advancing computer technologies and how research funding is driving further innovation. Rapid growth is expected as virtual reality becomes more immersive and integrated with other online activities in the coming years.
Three leadership principles to build a winning testing team ed wu dellEd Wu
Three key principles for building a winning testing team are:
1. Envision - Develop, articulate, and reinforce a clear vision and help the team understand how they add value.
2. Empower - Act as a trusted advisor, customer advocate, problem solver, and connector to empower the team.
3. Enable - Establish processes, accountability, and training to enable a highly distributed, competent, and collaborative organization.
This document summarizes the vision and progress of Dell's online analytics and testing program. It discusses establishing a global testing team, standardizing processes, and prioritizing strategic areas like key pages and checkout testing. It emphasizes the importance of acquiring top talent, holding teams accountable, establishing iterative testing processes, understanding why tests succeed or fail, and embracing a culture where testing is a priority from the start of projects. The goal is to become a leader in e-commerce innovation by offering the most relevant customer experiences and driving high loyalty through insightful analytics and best-in-class testing capabilities.
This document discusses Dell's evolution in leveraging analytics globally as a key strategic business driver. It provides an overview of Dell's analytics evolution from early adoption in the late 1990s to increased investment, standardization, and advanced analytics capabilities. Examples are given of challenges Dell addressed through analytics, such as inconsistent dashboards, ineffective site paths, and poor site search. Global teams were assembled and changes were made like new trending dashboards, searchandizing, and targeted automated content that improved key metrics like revenue per visit. The closing emphasizes setting business goals, showing financial impacts, and embedding analytics in the marketing ecosystem.
The presentation discusses the speaker's journey to becoming the Director of the Web Analytics Association Board, including running a social media campaign and proving the "underdog theory". It then provides an overview of WAA's vision, mission and strategic priorities to lead the industry in digital marketing measurement through education, research, and standards development. The remainder of the slides focus on growing WAA membership and participation in upcoming events and committees.
Measuring Performance in a Future Media WorldOrigami Logic
As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about what’s working and what’s not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. We’ll dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. You’ll walk away with practical tips about how your organization can improve its measurement effectiveness.
Billabong International implemented a big data and analytics initiative to drive business transformation. They conducted an assessment of their analytics maturity and identified priority areas including customer profiling, campaign optimization, and executive decision support. Billabong selected a managed big data analytics service and various analytical methods like market basket analysis, price elasticity modeling, and forecasting to gain insights from their operational and customer data. This initiative aimed to increase ROI through improved targeting, campaign optimization, and strategic decision making supported by data-driven insights.
eBay Partner Network & Optimizely: Optimization Best PracticesSejal Patel
eBay Partner Network partnered with Optimizely to share insights and best practices for optimization. What we covered:
-What a world-class testing program looks like and why it is so important for an increasingly digital age
-Best practices on how to implement a testing and optimization program
-Success stories from publishers that are leveraging testing to significantly increase conversions and revenue
The document discusses maximizing ROI from supply chain tools. It outlines developing a business case by linking tools to strategy and key performance indicators. Benefits include improved forecast accuracy, inventory effectiveness, and customer service. Critical success factors are linking tools to strategic goals, ensuring organizational capability and credible systems, and measuring results to demonstrate ROI and support further investment.
The Evolution of B2B Commerce Powered by Engagement EcosystemsRosetta Marketing
In a joint presentation from Rosetta and National Instruments, explore real-life examples of how National Instruments (NI) is putting customers at the center of their digital transformation. Customers in all industries have high expectations from brands. To exceed the needs of their customers and internal sales force, National Instruments has made substantial investments in the digital platforms that enable them to deliver better experiences, such as seamless online ordering. In this presentation you will hear the steps NI is taking to enhance customer engagement and grow their business, such as using a data-driven approach to understand the customer journey, enhancing the path to purchase, content and design, and enabling great experiences through technological innovations.
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]Four51, Inc.
Webinar Slides from 2/4/16 webinar
73% of B2B buyers now research at least half of their purchases online. Increasingly, they buy online as well. But too many of the websites of manufacturers, wholesalers and distributors aren’t in shape to make the most of this big opportunity to grow sales.
Today, agility, speed and rich features are what distinguish successful B2B e-commerce sites and empower them to deliver an online experience that mirrors what B2B buyers have come to expect from shopping retail websites.
From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits.
Hear from Aberdeen Group's Omer Minkara, Newegg's Ross Higgins, Four51's Chip House and Internet Retailer's Don Davis as we explore exactly what must be done to ensure your site is ready for 2016 and beyond.
Questions? Email marketing@four51.com
The document outlines the agenda for a Business Development Marketing conference taking place on July 21-23, 2004. The agenda includes presentations and discussions on topics such as BDC performance, consumer privacy initiatives, FordDirect call tracking services, dealer websites, internet marketing metrics, and regional needs assessments. The document also provides background on Ford's business development marketing initiatives and a competitive analysis of other automakers' customer acquisition and retention capabilities.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Performance Budgets (auto trader 22 10-15)Ben Daniel
What are performance budgets, what should they look like and how should they be used?
A high level view of performance budgeting including culture and organisational shifts.
With added unicorns.
Although Big Data is changing enterprise data architecture models, support for Big Data extends beyond the walls of IT. The most successful companies are focused on building strong business cases for Big Data to drive support, adoption and funding though the enterprise.
This webinar investigated the two perspectives in constructing a business case for Big Data as well as how to create a compelling business case for Big Data success.
During this webinar, we covered:
-Challenges Creating Business Cases for Big Data
-Two perspectives for building Big Data business-cases
-Building the business-focused case and getting to monetized benefits
-Fortifying your business case with IT-benefits
Selling MDM to Leadership: Defining the WhyProfisee
This document discusses defining the business justification or "why" for a master data management (MDM) program. It covers:
1. Defining the business perspective on why undertake an MDM program by focusing on problems to solve rather than technical details. This includes categorizing and prioritizing business benefits.
2. Prioritizing where to start the program by focusing efforts on solving business problems.
3. The next part will cover calculating the total cost of ownership and "rightsizing" the initial scope of the MDM program, including which data domains, functions, or organizations to include.
Secrets to Accelerating SEO Results - slidesDemandWave
This document provides an overview of a webinar about accelerating SEO results. It describes a proven accelerator process that empowers clients to get results 66% faster, cut costs in half, experience double lead volume, and gain $8 in pipeline revenue for every $1 spent. The process takes a holistic approach including research, implementation, and tracking adjustments. Case studies are presented showing large increases in traffic, leads, and sales for various companies that utilized this approach.
The document provides an overview of the Balanced Scorecard framework. It discusses that the Balanced Scorecard was developed in the 1990s as a performance measurement framework that included financial and non-financial metrics across four perspectives: financial, customer, internal business process, and learning and growth. It outlines the key steps to developing a Balanced Scorecard, including clarifying strategy, defining objectives and metrics, and implementing. An example of a successful implementation at Mobil is also summarized. The document concludes that the Balanced Scorecard can be adapted for use in e-businesses and provides best practices for implementation.
The document discusses the Balanced Scorecard framework. It provides background on how the Balanced Scorecard was developed in the 1990s as a performance measurement approach that expanded beyond solely financial measures. It then describes the key components of a Balanced Scorecard including translating strategy into objectives across financial, customer, internal process, and innovation/learning perspectives. Steps for developing a Balanced Scorecard including clarifying strategy, setting objectives, and defining metrics are also outlined. An example of successful implementation at Mobil is provided. Challenges and best practices for using Balanced Scorecards, including in e-business, are discussed.
The document discusses virtual worlds with real economies from a technological perspective using PESTEL analysis. It describes how virtual worlds rely on advancing computer technologies and how research funding is driving further innovation. Rapid growth is expected as virtual reality becomes more immersive and integrated with other online activities in the coming years.
Three leadership principles to build a winning testing team ed wu dellEd Wu
Three key principles for building a winning testing team are:
1. Envision - Develop, articulate, and reinforce a clear vision and help the team understand how they add value.
2. Empower - Act as a trusted advisor, customer advocate, problem solver, and connector to empower the team.
3. Enable - Establish processes, accountability, and training to enable a highly distributed, competent, and collaborative organization.
This document summarizes the vision and progress of Dell's online analytics and testing program. It discusses establishing a global testing team, standardizing processes, and prioritizing strategic areas like key pages and checkout testing. It emphasizes the importance of acquiring top talent, holding teams accountable, establishing iterative testing processes, understanding why tests succeed or fail, and embracing a culture where testing is a priority from the start of projects. The goal is to become a leader in e-commerce innovation by offering the most relevant customer experiences and driving high loyalty through insightful analytics and best-in-class testing capabilities.
This document discusses Dell's evolution in leveraging analytics globally as a key strategic business driver. It provides an overview of Dell's analytics evolution from early adoption in the late 1990s to increased investment, standardization, and advanced analytics capabilities. Examples are given of challenges Dell addressed through analytics, such as inconsistent dashboards, ineffective site paths, and poor site search. Global teams were assembled and changes were made like new trending dashboards, searchandizing, and targeted automated content that improved key metrics like revenue per visit. The closing emphasizes setting business goals, showing financial impacts, and embedding analytics in the marketing ecosystem.
The presentation discusses the speaker's journey to becoming the Director of the Web Analytics Association Board, including running a social media campaign and proving the "underdog theory". It then provides an overview of WAA's vision, mission and strategic priorities to lead the industry in digital marketing measurement through education, research, and standards development. The remainder of the slides focus on growing WAA membership and participation in upcoming events and committees.
Measuring Performance in a Future Media WorldOrigami Logic
As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about what’s working and what’s not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. We’ll dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. You’ll walk away with practical tips about how your organization can improve its measurement effectiveness.
Billabong International implemented a big data and analytics initiative to drive business transformation. They conducted an assessment of their analytics maturity and identified priority areas including customer profiling, campaign optimization, and executive decision support. Billabong selected a managed big data analytics service and various analytical methods like market basket analysis, price elasticity modeling, and forecasting to gain insights from their operational and customer data. This initiative aimed to increase ROI through improved targeting, campaign optimization, and strategic decision making supported by data-driven insights.
eBay Partner Network & Optimizely: Optimization Best PracticesSejal Patel
eBay Partner Network partnered with Optimizely to share insights and best practices for optimization. What we covered:
-What a world-class testing program looks like and why it is so important for an increasingly digital age
-Best practices on how to implement a testing and optimization program
-Success stories from publishers that are leveraging testing to significantly increase conversions and revenue
The document discusses maximizing ROI from supply chain tools. It outlines developing a business case by linking tools to strategy and key performance indicators. Benefits include improved forecast accuracy, inventory effectiveness, and customer service. Critical success factors are linking tools to strategic goals, ensuring organizational capability and credible systems, and measuring results to demonstrate ROI and support further investment.
The Evolution of B2B Commerce Powered by Engagement EcosystemsRosetta Marketing
In a joint presentation from Rosetta and National Instruments, explore real-life examples of how National Instruments (NI) is putting customers at the center of their digital transformation. Customers in all industries have high expectations from brands. To exceed the needs of their customers and internal sales force, National Instruments has made substantial investments in the digital platforms that enable them to deliver better experiences, such as seamless online ordering. In this presentation you will hear the steps NI is taking to enhance customer engagement and grow their business, such as using a data-driven approach to understand the customer journey, enhancing the path to purchase, content and design, and enabling great experiences through technological innovations.
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]Four51, Inc.
Webinar Slides from 2/4/16 webinar
73% of B2B buyers now research at least half of their purchases online. Increasingly, they buy online as well. But too many of the websites of manufacturers, wholesalers and distributors aren’t in shape to make the most of this big opportunity to grow sales.
Today, agility, speed and rich features are what distinguish successful B2B e-commerce sites and empower them to deliver an online experience that mirrors what B2B buyers have come to expect from shopping retail websites.
From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits.
Hear from Aberdeen Group's Omer Minkara, Newegg's Ross Higgins, Four51's Chip House and Internet Retailer's Don Davis as we explore exactly what must be done to ensure your site is ready for 2016 and beyond.
Questions? Email marketing@four51.com
The document outlines the agenda for a Business Development Marketing conference taking place on July 21-23, 2004. The agenda includes presentations and discussions on topics such as BDC performance, consumer privacy initiatives, FordDirect call tracking services, dealer websites, internet marketing metrics, and regional needs assessments. The document also provides background on Ford's business development marketing initiatives and a competitive analysis of other automakers' customer acquisition and retention capabilities.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Performance Budgets (auto trader 22 10-15)Ben Daniel
What are performance budgets, what should they look like and how should they be used?
A high level view of performance budgeting including culture and organisational shifts.
With added unicorns.
Although Big Data is changing enterprise data architecture models, support for Big Data extends beyond the walls of IT. The most successful companies are focused on building strong business cases for Big Data to drive support, adoption and funding though the enterprise.
This webinar investigated the two perspectives in constructing a business case for Big Data as well as how to create a compelling business case for Big Data success.
During this webinar, we covered:
-Challenges Creating Business Cases for Big Data
-Two perspectives for building Big Data business-cases
-Building the business-focused case and getting to monetized benefits
-Fortifying your business case with IT-benefits
Selling MDM to Leadership: Defining the WhyProfisee
This document discusses defining the business justification or "why" for a master data management (MDM) program. It covers:
1. Defining the business perspective on why undertake an MDM program by focusing on problems to solve rather than technical details. This includes categorizing and prioritizing business benefits.
2. Prioritizing where to start the program by focusing efforts on solving business problems.
3. The next part will cover calculating the total cost of ownership and "rightsizing" the initial scope of the MDM program, including which data domains, functions, or organizations to include.
Secrets to Accelerating SEO Results - slidesDemandWave
This document provides an overview of a webinar about accelerating SEO results. It describes a proven accelerator process that empowers clients to get results 66% faster, cut costs in half, experience double lead volume, and gain $8 in pipeline revenue for every $1 spent. The process takes a holistic approach including research, implementation, and tracking adjustments. Case studies are presented showing large increases in traffic, leads, and sales for various companies that utilized this approach.
The document provides an overview of the Balanced Scorecard framework. It discusses that the Balanced Scorecard was developed in the 1990s as a performance measurement framework that included financial and non-financial metrics across four perspectives: financial, customer, internal business process, and learning and growth. It outlines the key steps to developing a Balanced Scorecard, including clarifying strategy, defining objectives and metrics, and implementing. An example of a successful implementation at Mobil is also summarized. The document concludes that the Balanced Scorecard can be adapted for use in e-businesses and provides best practices for implementation.
The document discusses the Balanced Scorecard framework. It provides background on how the Balanced Scorecard was developed in the 1990s as a performance measurement approach that expanded beyond solely financial measures. It then describes the key components of a Balanced Scorecard including translating strategy into objectives across financial, customer, internal process, and innovation/learning perspectives. Steps for developing a Balanced Scorecard including clarifying strategy, setting objectives, and defining metrics are also outlined. An example of successful implementation at Mobil is provided. Challenges and best practices for using Balanced Scorecards, including in e-business, are discussed.
Getting the Maximum ROI From Your ERP Project and BeyondJeff Carr
This webinar from Ultra Consultants discusses how to maximize ROI from an ERP project and beyond. The speaker discusses Ultra Consultants' services including business process improvement and enterprise technology selection and implementation. Key areas discussed for maximizing ROI include developing a strong business case for change, identifying ROI opportunities across various business functions, and making investments in people, processes, and technology through the ERP project and beyond. Additional resources from Ultra like webinars and white papers are also mentioned.
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
Don't jump into Google Analytics without defining your KPIs first. Set your targets and analyse with this guide.
Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
- Lead scoring is a methodology used to rank marketing leads based on their perceived value. It helps sales and marketing prioritize which leads to engage with.
- Traditional lead scoring relied on limited data and rules-based scoring by contact centers. Modern approaches use machine learning on digital user behavior data from websites and apps combined with CRM data.
- The presentation provides an example of a company that saw a 22% increase in conversion rates and 18x higher return on ad spend by implementing a lead scoring solution combining online behavior data with ML models.
This presentation gives a clear idea of how companies can improve the results in the collections life cycle including pre-collection process, collection process, collection agency, and legal by using CollectPro. CollectPro is built on Force.com. The solution is easy to use and easy to configure.
IBM Cognos Social Media Analytic Solution - G A InfoMartGA InfoMart Ltd
IBM Cognos Social Media Analytic Solution helps you to analyse the voice of your customer on any user generated content like blog, forum, Facebook Page...etc, so you could easy identify:
1. Who the key influencer - some review/blog writer got 3000 page view in a day, can you leverage him?
2. What's the evolving topic - what's mostly mentioned topic while the user discussing your product/services?
3. what's the best time and best channel to release news?
Check more details in the slide and you will know how to unveil the hidden gems!
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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4. Our journey started more than a decade ago… 4 Early Adoption Standardization Maturity Regional implementation Global implementation Standard KPI’s – global dashboard Regional KPI 1:1 BT experience Industry leading testing capability Internal testing capability Full funnel testing 2008-2009 2010- 1996-2007 In-house clickstream tool Advanced segmentation VOC solution Global team across BU Regional team Global team by BU Limited expertise and talent bench Work closely with vendors & consultants Grow in-house expertise Low
5. Online: Dell.com + Premier + Global Portal + B2B + Channel Portal + eSupport + Community 725K B2Btransactionsper year 34 supported languages Googled 1M timesper day 170M visitsto community properties 58Kchannelpartnersonline 1Bvisits per year to Dell.com 190KPremierPages 13Bpage viewsin FY’09 Dell Online Today 5 An online orderis placedevery2 seconds
6. Public Services SMB Large Enterprise CSMB Consumer Scale & Complexity Bring Opportunity 6 Global Online Team
7. Centralized Analytics Operations 7 Tool Strategy/Support Global Online Team Governance Implementation BU / IT Partnering Vendor Management Training / Adoption Global Online PlatformDynamic, Scalable & ReliableeCommerce Platform
14. 14 Dell.com Online Analytics, Testing & Targeting To be thetechnologye-commerce leaderby offering the mostrelevant experienceand solutions todrive high customerloyalty To become an innovation engine through insightful analytics &the best-in-class testingcapability to enable constant and rapid changes
15. People 15 Double the size of the team On-boarding process to provide support and create connections On-going training & development plan If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. Jim Collins
17. Accountability 17 2x Revenue upside Y/Y 400-600 tests globally Monetization model based on test results with statistical significance Complete transparency & alignment with finance & business Because they lack accountability, they fail to achieve credibility, and they have no authenticity. Jim Collins
18. Process 18 pipeline roadmap Brainstorm Recipes Institutionalize learning implement Communicate Analytics Manager Lead Test Manager Lead Sign off required Documentation required
21. Understanding Customer Intent 21 Specific product offers for customers desiring an efficient shopping experience Improved site navigation for customers want to take more time to find the right product
23. Checkout Testing - July Checkout Testing - August Checkout Testing - Sept CA Cons US Cons UK Cons US Cons DE Cons US SMB MX Cons CN Cons US Cons US Cons US SMB JP Cons AU Cons CN Cons CN SMB JP SMB AU SMB MX SMB BR Cons CA SMB US Cons US Cons AU Cons FR Cons US Cons MX SMB BR SMB US Cons AU SMB Testing Globally…an Iterative Process 23
26. Embracing a New Culture:testing as a “religion” 26 Testing baked into dell.com projects from beginning Tests are run rigorously with clearly defined process Results captured and shared widely, good or bad
27. 27 “It took Einstein ten years of groping through the fog to get the theory of special relativity, and he was a bright guy.” Jim Collins
28. 28 WAA Austin Symposium - the art & science of personalization January 24th
29. Join the winning team! I am hiring a testing manager for Greater China region There are a number of analytics/strategic positions open as well Send your resumes to ed_wu@dell.com 29
Editor's Notes
We have one of the largest websites in the worldLast Year, we had…1Billion VisitsFrom Half a Billion VisitorsWho viewed 8 Billion PagesWe Have ComplexityDell has an online presence in over 100 countries and is translated into 34 languages4 Global Business UnitsThousands of System Configurations Thousands of Online Stores
Focus on how centralized, global online platform, implementation, vendor management, allow BU’s to collaborate more productively.
Talk about having different calculations in different BU’s for same metrics. Used SiteCatalyst implementation to standardize. Dealt with resistance during implementation – would not implement with different definitions for different BU’s.
Customized Personal Experience: Not only personalization and behavioral targeting driven transactions, but… Customer choice focused ; Intent & context based Multi-dimensional ; Cross-platformCustomized social experience: Not only social media integration and ratings & reviews, but…Embedded in broader experienceContextual; Cross-platformCustomized Solution Experience: Not only rich product content and bundles, but… Configurable solutions; Global solutions development platform; Cloud
When we formed our global team and got better at sharing information with each other, we started to learn things that have made us much better at getting the most out of our testing program. I’d like to take a few minutes to share with you some of the most important lessons we’ve learned.A while back, we weren’t very organized or focused, we just tested a lot of pages.We figured, the more pages we test, the more winners we’ll find, and we’ll improve our site faster. But we noticed that our most impactful tests throughout the world tended to be on the same pages – just a few for each country.We began to realize that we would be better off testing a few pages multiple times throughout the quarter than to test as many pages as possible.Another strategic focus area for us is basket and checkout pages.Even though these pages get a tenth of the volume of our most visited pages, they have the most revenue going through them. That shouldn’t be surprising because every purchase must go through these pages.The other reason these are valuable is that this is where we have are highest quality customers. This is especially true for Dell because we have a more detailed shopping experience than most stores. Many of our customers spend a lot of time choosing components and accessories to build the system that is exactly what they want. Customers who are willing to do this are seriously considering purchasing. Some of our greatest successes recently has been in cart and checkout tests.Our last focus area is behavioral targeting. The reason this is important to us is that we have a very high success rate with targeting.In fact, most of the targeting campaigns we try are successful.Whenever we focus on a customer’s needs and show them relevant content, they have a better experience and are more likely to buy.
Its not enough just to know where on your site to test and which pages to focus on.You need to know what you should try – what you should change and how to change it.A common mistake by marketers is to think too much about what we want our customers to do. We’ll design a site around the way we want them to shop.It’s a good idea to turn that around and think about why your customer is on your site and exactly what they want to do. That’s an easy concept, but in reality it is very complicated because we all have so many different kinds of customers.A page that is designed perfectly for one customer might not meet the needs of another customer.Here’s one example of this from our site:Customers who are brand loyal and come to our site with the intention of purchasing expect a simple shopping experienceDon’t want a sales pitch, just want to see the product offersOther visitors are open to buying from Dell or one of our competitorsThey want to take their time making a decision and want reasons why Dell is better than our competitorsThey would prefer a site with clear navigation that makes it easy to find the information they are looking forIf we tested these two options against each other, one would likely come out on topSuppose the option on the left came out with a 3% advantage in revenue per visitorThat would be good, but doesn’t tell the whole storyIf we dig deeper we find that the option on the left works 10% better for Efficient Shoppers but 7% worse for our Cautious ShoppersThe best solution is to use a targeting campaign to provide the best experience to both group.Target Cautious Shoppers based on:Clicks on Help Me Choose and other learning contentView of customer reviewsVideosOther content that suggests a high level of customer engagement with the siteA great way to learn what works best for different types of customers is to do some segmentation analysis on your test results to see if the results vary for different kinds of customers.Sometimes a simple A/B test can result in a very successful targeting campaign. At the very least, you’ll learn more about your various customers, which will help you design better tests in the future.
I wanted to show you a really simple of example of targeting we do to show our customers more relevant content based on what we know about them.This is our homepage in the United Kingdom. When a new customer comes to this page, they see a rotational banner with products across all of our segments, including consumer and business products.However, once a customer browses one of our customer segment sites, when they return to the country homepage, they will only see banners related to that segment.For example, if a visitor views pages in the Consumer site then returns, they will see banners featuring our consumer brands. Our Small and Medium Business customers will see products that would be relevant to them.We’ve done similar things with banners inside our customer segment sites. For example targeting specific product families based on prior browsing behavior.You should look to target based on any criteria you find that seems to differentiate the way customers shop. That might be clues from prior browsing history, traffic source, first time visitors vs repeat visitors, or based on prior purchases.The bottom line is, if we know what content would be relevant to a certain type of customer, we should use targeting campaigns to make them feel like the site is designed around their needs.
One of the most significant changes to our test process is what we do with successful tests.Previously, if we had a successful test, we would implement the winner, have a short celebration, and then move on to some other idea.We now realize that we were missing out on a huge opportunity to drive more value out of every test we run.There are now two additional things we do every time we have a successful test.First, we take the things we learned from a test and attempt to design a new test that will perform even better.Even with a test that has positive lift, further analysis can reveal some things about the design that might not have worked like we intended. So, we’ll redesign the test and run it again to see if we can do even better.A good example of this was when we ran a series of tests related to adding a trustmark in our checkout pages.Our early tests revealed that we had an idea that worked, but we continued to test different trustmarks and different locations until we found a solution that worked best.The final solution had more than double the lift that we saw in our first successful trustmark test.The second thing we do with our winners is that we run similar tests in most or all of our key markets throughout the world. Once we found the best Trustmark solution in the US, we tested it in our other major markets.In essence, instead of running a bunch of stand-alone tests, we think of our testing program as an iterative process for providing a global solution.From a single test, we generate many new test ideas and designs, and we take our best ideas and test them throughout the world.
Not only are we trying to get more out of our successful tests, but we now try to learn as much as possible from our mistakes as well.This happened in our checkout testing program when we tested the use of a simplified cart. We learned to not change too much at once.This slide illustrates the concept of the test.The hypothesis of this test was sound: We believed that customers would prefer a simplified cart with as little text as possible.So, we designed a test that removed or simplified any content we felt was unnecessary. Then we ran an A/B test.We were confident this test would work, so we were surprised when we found out the new recipe was performing worse than the original.It appeared that we removed some content that our customers thought was helpful. But we changed so much, how could we know which changes were positive and which were negative.Fortunately, in this case we got lucky. There was a change that caused significant negative performance that involved navigation, so we were able to detect it through some detailed pathing analysis of our test results. The change that hurt us was one of the smallest changes that we made, at least visually. We moved the Continue Shopping link from the top of the page next to the continue button to the very bottom of the page.This caused a frustrating shopping experience for customers who wanted to add other product to their cart, or go back to do more research before finalizing their order.We learned a couple of good lessons from this testFirst, if you are going to make a change that could significantly impact the way a customer browses your site – like changes to links to other pages, it is best to test those independently. Moving this link didn’t really fit with the original hypothesis of this test.Second, if you want to understand the impact of changing lots of different elements on the page, it is best to set up the test so that you can understand the impact of each change independently. Either multivariate test or an A, B, N test
In closing, I’d like to say that even if you have the right resources in place, the smartest people, and great processes, getting the most out of your testing program takes time. It will take a lot of failures and successes for you to learn the things you need to know to optimize your site. So be patient and stay committed to it, and it will definitely pay off.