This is the Presentation I gave at the Frito Lay Heartland Region Intern Summer Recap about my Sales Intern position at the Indy Zone!

1. KaelinTuell Indianapolis Zone Hanover College Junior- Class of 2012 Communication Major Business Scholars Program

2. Objectives Learn basics & concepts of Merchandising Complete Merchandiser Class Complete Merchandiser Training Merchandise On My Own Route Shadow DSL, WAM, ZBM, ZSL; & learn about their specific positions

3. S Merchandising Growing sales by influencing consumers to make impulse purchases through presentation and product depth. BrownsburgZionsville Walmart, Kroger, Marsh Marsh

4. Responsibilities Plan-O-Gram Arrange like products and brands on specific shelves to maximize visual impact. (Striping, Grouping, & Blocking) The Three R’s Rotating, Relocating, & Rolling Product

5. Point Of Sale Moving Product to the location in which they are most likely to sell prior to expiration date. Building Displays Promoting events to increase sales.

6. Projects Kroger WALMART Marsh

7. WAM Shadowing WalMartAccount Manager Walmart Sales Calls Analyzed current space & sought new opportunities Compared gondola footage with competition Met with managers for sales discussion Promoted Back To School Events Laid foundation for NFL Pre-Season kickoff Sold in numerous Back To School displays Sold tent displays for Madden 2011 release

8. Sales Call Sell-In #1--------------Display BuildMultipackStack Base 4 by 4Description: Set 3x5 space lunch box display in GM Strengths--------------#1: 2 grocery endcaps executed#2: Custom fixture executed...#3: 4' grocery cart rail executed Sell-In #2-------------Display BuildMultipackEnd CapLocation: Food Side EndDescription: Set bodega endcap #3 with 22ct next week. Opportunities-------------------#1: Hispanic/Cheese set when remodel ends...#2: Need GM presence...none present today#3: Need multipack presence on perimeter Sell-In #3--------------Equip PlacementCore SaltyCustom FixturesLocation: Action Alley, FoodDescription: Set 3' custom fixture at end of grocery action alley

9. DSL Shadowing District Sales Leader Walk Through Look for new opportunities Evaluate Merchandising Log positive & negative findings for RSR 1:1 Discuss opportunities for space with manager Managing Accounts Analyze sales numbers Discuss sales & sales goals with RSR Make plan to increase sales Leading A Team RSR 1:1s Work Withs Motivating RSRs to make Plan Holding Sales competitions

11. Zone & District Meetings

12. Intern EventWhat I Learned This Summer: Teamwork & Communication Execute Opportunities in the Market Importance of Safety Have Fun! Opportunities at Frito-Lay: Growth Relationships with team members Complete Intern Program & build a career