PepperTap celebrated the Friendship Week in a unique and fabulous way! Bringing back loads of memories of the 90s, they made us all nostalgic with the #YaadAya campaign, which talked about things that had been long forgotten.
The document discusses various brand activation programs conducted by Wings Brand Activations across India. Some of the key activations mentioned include sampling campaigns for products like Pasta, Tropicana, and Complan conducted at retail outlets. Back-to-school programs were carried out for Kellogg's and educational workshops held for brands like Britannia and Frito Lay. Large scale merchandising programs were implemented for companies such as ITC, Tata Tea, LG Electronics and Tetra Pak to track product visibility and sales. Outdoor signage deployments were also created for brands like Diageo and Bacardi.
This document contains summaries of various marketing campaigns across different brands and industries. It outlines objectives, solutions, and key highlights for campaigns related to beverages, beauty, fashion, entertainment, and more. Strategies included social media campaigns using hashtags, user generated content, video content, and festival takeovers to promote products and brands. The common theme is tying marketing messages and creative content to objectives to drive brand awareness, sales, and engagement.
The document summarizes a Twitter marketing campaign by PepperTap to promote their grocery delivery service. The campaign used the hashtag #BahutAasaanHai to get users to discuss how easy grocery shopping is with PepperTap. PepperTap hosted a contest on Twitter around the hashtag that trended in India and generated nearly 12,000 tweets with over 72 million impressions, showing the campaign was successful at promoting the brand and message that grocery shopping with PepperTap is very easy.
Brand activation is the process of interacting with customers through various touchpoints to influence their purchase decision in favor of a specific brand. It deals with emotions and experiences through interactive engagement to make the brand more human. As the most human aspect of promotional marketing, brand activation is one of the most effective marketing tools. It focuses on creating unique and desirable human experiences for customers beyond just promoting product benefits. If one enjoys selling and guaranteeing memorable customer experiences, then brand activation is a suitable career path in the marketing field.
10 reasons to advertise your product and service - matchbox indiaSelf-employed
This document outlines 10 reasons to advertise a product or service:
1. Advertising allows you to showcase your product or service to potential customers and raise awareness of its importance and benefits.
2. Advertising helps you target the right audience for your product or service.
3. Advertising can introduce new features or additions to existing products to draw in new customers.
4. Advertising makes existing customers feel good about using a product they see promoted.
5. Advertising can plant ideas in customers' minds about how a product can solve problems or meet needs.
6. Advertising aims to create a desire in customers to own the product through appealing promotions.
7. Persuasive advertising can make
The document summarizes several marketing campaigns conducted by CupShup to promote various brands through distributing branded cups at tea vendors and offices. It provides details of the objectives, number of cups distributed, locations targeted, and survey outcomes for each campaign showing high levels of brand recall. Common elements across campaigns included distributing cups over several days to maximize exposure, targeting specific locations frequented by the company's audience, and providing accessories to enhance visibility. Surveys consistently demonstrated that the campaigns successfully increased brand awareness.
Introducing a brand new medium of advertising | Your Brand in Customer's Hand.
In the business of advertising, you seldom get a second chance to make the first impression. And that is why you must choose a medium which not only makes a mark on consumer’s mind but also engages them to make a deeper impression.
Tea time is a very personal and feel good moment for every Indian. CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can.That is precisely why we claim to be the most effective medium of advertising.
www.CupShup.co.in
IdeaBox Promotions is an experiential marketing company that specializes in brand activations, promotions, launches, exhibitions, and corporate events. It works closely with clients to understand objectives and develop plans. With over 25 years of combined experience, IdeaBox has worked with well-known brands across various industries. The company provides on-ground consumer outreach programs, events, conferences, stall fabrication, and merchandising. It has delivered successful campaigns for clients in a variety of sectors, such as FMCG, automotive, technology, finance, and real estate. IdeaBox operates out of offices in Mumbai, Delhi, and Bengaluru.
The document discusses various brand activation programs conducted by Wings Brand Activations across India. Some of the key activations mentioned include sampling campaigns for products like Pasta, Tropicana, and Complan conducted at retail outlets. Back-to-school programs were carried out for Kellogg's and educational workshops held for brands like Britannia and Frito Lay. Large scale merchandising programs were implemented for companies such as ITC, Tata Tea, LG Electronics and Tetra Pak to track product visibility and sales. Outdoor signage deployments were also created for brands like Diageo and Bacardi.
This document contains summaries of various marketing campaigns across different brands and industries. It outlines objectives, solutions, and key highlights for campaigns related to beverages, beauty, fashion, entertainment, and more. Strategies included social media campaigns using hashtags, user generated content, video content, and festival takeovers to promote products and brands. The common theme is tying marketing messages and creative content to objectives to drive brand awareness, sales, and engagement.
The document summarizes a Twitter marketing campaign by PepperTap to promote their grocery delivery service. The campaign used the hashtag #BahutAasaanHai to get users to discuss how easy grocery shopping is with PepperTap. PepperTap hosted a contest on Twitter around the hashtag that trended in India and generated nearly 12,000 tweets with over 72 million impressions, showing the campaign was successful at promoting the brand and message that grocery shopping with PepperTap is very easy.
Brand activation is the process of interacting with customers through various touchpoints to influence their purchase decision in favor of a specific brand. It deals with emotions and experiences through interactive engagement to make the brand more human. As the most human aspect of promotional marketing, brand activation is one of the most effective marketing tools. It focuses on creating unique and desirable human experiences for customers beyond just promoting product benefits. If one enjoys selling and guaranteeing memorable customer experiences, then brand activation is a suitable career path in the marketing field.
10 reasons to advertise your product and service - matchbox indiaSelf-employed
This document outlines 10 reasons to advertise a product or service:
1. Advertising allows you to showcase your product or service to potential customers and raise awareness of its importance and benefits.
2. Advertising helps you target the right audience for your product or service.
3. Advertising can introduce new features or additions to existing products to draw in new customers.
4. Advertising makes existing customers feel good about using a product they see promoted.
5. Advertising can plant ideas in customers' minds about how a product can solve problems or meet needs.
6. Advertising aims to create a desire in customers to own the product through appealing promotions.
7. Persuasive advertising can make
The document summarizes several marketing campaigns conducted by CupShup to promote various brands through distributing branded cups at tea vendors and offices. It provides details of the objectives, number of cups distributed, locations targeted, and survey outcomes for each campaign showing high levels of brand recall. Common elements across campaigns included distributing cups over several days to maximize exposure, targeting specific locations frequented by the company's audience, and providing accessories to enhance visibility. Surveys consistently demonstrated that the campaigns successfully increased brand awareness.
Introducing a brand new medium of advertising | Your Brand in Customer's Hand.
In the business of advertising, you seldom get a second chance to make the first impression. And that is why you must choose a medium which not only makes a mark on consumer’s mind but also engages them to make a deeper impression.
Tea time is a very personal and feel good moment for every Indian. CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can.That is precisely why we claim to be the most effective medium of advertising.
www.CupShup.co.in
IdeaBox Promotions is an experiential marketing company that specializes in brand activations, promotions, launches, exhibitions, and corporate events. It works closely with clients to understand objectives and develop plans. With over 25 years of combined experience, IdeaBox has worked with well-known brands across various industries. The company provides on-ground consumer outreach programs, events, conferences, stall fabrication, and merchandising. It has delivered successful campaigns for clients in a variety of sectors, such as FMCG, automotive, technology, finance, and real estate. IdeaBox operates out of offices in Mumbai, Delhi, and Bengaluru.
This document provides guidance on campaign design and examples of campaigns for different projects. It outlines a framework for campaign design including defining the project, target audience, goals, emotional connection, tone, and campaign ideas. Specific examples are given for campaigns promoting organic grocery products, daycare services, online t-shirt stores, and wheel washing powder. The key aspects of campaign design discussed are the business, target market, purchasing power, emotional engagement, and translating the product to an idea that promotes the goals of the campaign.
Think Tek Media is a leading advertisement agency in Gorakhpur, India that specializes in below-the-line (BTL) activations. BTL activations involve consumers directly, unlike traditional media, and can create a lasting impression even with a low budget through flexible mediums like van activations and on-ground promotions. The document provides examples of two successful BTL campaigns: a Mirinda van activation that promoted their brand in small villages through fun engagement activities to increase sales, and an ABP News school activation that showcased their show and provided materials to schools to boost brand awareness among students across Uttar Pradesh. Think Tek Media offers end-to-end BTL activation services for brands.
This document discusses several ideas for promoting a brand in rural areas during religious processions in July. It proposes installing branded direction boards, information stalls, and tents at the Pandharpur Mela to promote awareness. It also suggests playing branded audio advertisements between bus arrival and departure announcements at bus stations to target small towns and rural areas. Finally, it proposes using social media, online display ads, and experiential marketing in malls to further promote a product to urban audiences.
10 reasons to advertise your product and service - marketingwallahMarketing Wallah
The document lists 10 reasons why advertising is important for products and services. It provides examples for each reason to illustrate the importance of advertising to show off products, target audiences, introduce new features, make existing customers feel good, plant ideas, create desire, persuade customers, educate, motivate action, and compete against other brands. Advertising helps products stay top of mind for customers, reach target audiences, add products to shopping lists, build brand recognition and loyalty, present solutions to problems, and drive sales in competitive markets.
The document summarizes a social media campaign by Peppertap to generate brand awareness using the hashtags #YaadAya and #KeepPepperTapping. The campaign aimed to engage people by making them nostalgic and recalling memories from the 1990s. Peppertap hosted a contest on Twitter around Friendship Day using the hashtags, which trended in India and created buzz across social media platforms. The campaign saw many influencers participate and discuss the brand.
The document outlines several social media marketing campaigns run by Brandsynario.com including:
1. An "Invite and Win an Internship" competition to test social media skills with winners receiving internships.
2. A "Super Brand Manager" campaign launching fictional character episodes commenting on ads and a job posting for a "Super Brand Manager".
3. A "Digi Brand Ambassadors" campaign selecting students to promote the company's social media and achieve fan targets.
4. A seasonal marketing DVD created for Nokia covering campaigns from different times of year and religions as a branding tool.
Maximizing Growth, Engagement, Monetization on SocialVishal Gurbuxani
Top Tips to win at Social. Monetization, Analytics, and Engagement across YouTube, Facebook, Instagram, Twitter, and Snap Chat. For more information go to: www.captiv8.io
Tupperware was founded in 1938 and is known for its airtight, liquid-proof plastic containers. It struggled initially selling through stores but found success using a "party plan" marketing strategy pioneered by Brownie Wise in the late 1940s. This involved demonstrating products at home parties and justifying their higher cost. Tupperware expanded globally using this model and a three-tier network structure of dealers, managers, and distributors. In India, it launched in 1996 and grew rapidly, becoming the fastest growing market for the company within four years due to its focus on utility products, 100% women workforce, and innovative strategies.
The document discusses several social media marketing campaigns the author managed. It describes campaigns for brands like Woolmark, Xerox, Canon, AskmeBazaar, Monte Carlo, Essilor, Columbia Asia, Uflex, Anand Group, and ACS. For each campaign, it provides details on the business objective, idea executed, and impact. The campaigns included contests, online galleries, contests, email campaigns, YouTube ads, and microsites to engage audiences and promote brands on social media.
The document provides examples of integrated marketing campaigns and social media strategies. One campaign used surveys and tailored messaging on Facebook to introduce a new line of pans. Another campaign engaged potential customers through a celebrity event on social media and then retargeted the audience for sales. A third campaign achieved a "top of mind" brand status through a user-generated content campaign and precision retargeting on Google and Facebook.
Berger Paints launched a social media campaign around the Indian festival of Raksha Bandhan to engage customers. They asked people to share photos of themselves with siblings using hashtags and the chance to win prizes. The campaign was very successful, generating over 37,000 likes and comments on Facebook, over 1,000 retweets and favorites on Twitter, and strong engagement on Instagram as well. Berger Paints leveraged emotions around an important festival and user-generated content to promote their brand through social media in India.
The document outlines a social media strategy for Maybelline to recruit new, first-time users aged 14-20 and establish itself as the preferred makeup brand for young female adults aged 20+. The strategy includes running campaigns on Facebook, Twitter and Instagram like "Maybelline Girl Search" and "#MOTDQuiz" to drive trials, awareness and brand authority through challenges, tutorials and user generated content. Performance will be measured by increases in social media followers/fans, interactions and website traffic.
The document analyzes Coca-Cola's "Liquid & Linked" content strategy, which is based on the idea that stories spread value through owned, earned, shared, and paid media, with social media at the heart. It discusses eight principles of the strategy, including embracing customers as a new sales force, listening and engaging, thinking big but starting small and scaling fast, prioritizing speed over perfection, disrupting or being disrupted, not accepting the status quo, playing well with others, and giving consumers shareworthy content to feel like stars. It cites examples from brands like IKEA, Nike, and Gatorade that exemplify the strategy.
Peppertap was an online grocery delivery service launched in 2014 that operated in several major Indian cities. It raised over $51 million in funding but closed in 2016 due to a lack of technological and financial resources. Some key issues included growing too quickly, difficulties integrating its app with local stores, facing strong competition from traditional grocery stores, offering unsustainable discounts, and problems with inventory management and delivery operations. Suggestions are provided for how it could have improved, but online grocery is still challenging to succeed at in India due to entrenched options like local kirana stores.
Café Coffee Day is a division of Amalgamated Bean Coffee Trading Company Limited. It opened its first café in India in Bangalore and now has 1438 stores across India. The presentation discusses Café Coffee Day's internal and external communication practices, as well as benefits of engaging stakeholders and strategies. Internally, it communicates via email, calls, and an internal website. Externally, it associates with media and uses various advertisements and social media. The presentation provides short and long term plans to improve both internal and external communication strategies and engagement. It also discusses risks such as negative word of mouth or hacking and mitigation plans.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
71st Round of National Sample Survey Organization has found 85.9% of rural households and 82% of urban households have no access to healthcare. To overcome this, stayhappi Pharmacy have been set up to provide generic drugs, which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs.
To spread the awareness and help the people get the right support we have started a wave of pledge to aware people about benefits of generic meds and make the switch to the same,
IpledgeGenerics was the campaign which was designed and initiated to create differentiation in the market by creating Trust, recall of the customer loyalty and build conversation around the Brand. The campaign was primarily a social campaign with Influencer marketing in building brand awareness and affinity in target geos.
This document summarizes research conducted on the brand communication of Maggi noodles in India. The research aimed to understand consumer perception and popularity of Maggi among demographics. It utilized quantitative and qualitative methods, including a questionnaire with 40 participants. Key findings include that Maggi has high top-of-mind awareness, trial rates, and repeat purchase rates due to effective branding through consistent logo, packaging, and emotional advertisements. However, Maggi faced a major controversy in 2015 when its products were banned for six months due to excessive lead levels, hurting its brand image. It since staged an impressive comeback by regaining consumer trust and market share leadership.
CREATIVE STRATEGIES IN ADVERTISING AND PUBLIC RELATIONST HARI KUMAR
The document discusses various advertising campaigns that utilize creative strategies and tools. It provides examples of campaigns by Titan Watches, ShopClues, and Coca-Cola. The Titan campaign created an emotional advertisement around the holidays to promote the "joy of gifting." ShopClues revamped their website and launched a mass media campaign across TV and online channels in India to attract new customers. Coca-Cola's 2013 campaign brought people in India and Pakistan together through virtual interactions using vending machines. The document also discusses the rise of "selfies" and how some companies have implemented selfie-focused campaigns.
Shaadi.com, celebrated its high decimal ‘Like Like’ marketing campaign around ‘Select Shaadi’. Based on the central theme of ‘Evolution of Communication’, Shaadi undertook a 360 degree campaign across all platforms including, TV, social media (Twitter, Facebook, Whatsapp) and radio asking audience about changes in communication over generations.
Digital marketing campaign Sambhav JainSambhav Jain
This document summarizes a digital marketing campaign by Cadbury Perk chocolate in association with MTV India. The campaign encouraged college students to come up with innovative promises and rules they would implement in their college's teaching system. Celebrities promoted the campaign on social media by nominating people to campaign with unique manifesto promises. Cadbury Perk hosted live discussions to promote the campaign and their product across social media platforms targeting college students. The campaign aimed to raise brand awareness while engaging youth in the election process.
The document discusses digital marketing campaigns run by various brands like Taco Bell and AXE and examines how they determine the length and effectiveness of their campaigns. It provides insights from interviews with brand managers on how they track engagement, integrate across platforms, and measure success metrics like sales, media coverage, and user interaction. The conclusion recommends developing an analytics tool to better track overall campaign performance and define success.
This document provides guidance on campaign design and examples of campaigns for different projects. It outlines a framework for campaign design including defining the project, target audience, goals, emotional connection, tone, and campaign ideas. Specific examples are given for campaigns promoting organic grocery products, daycare services, online t-shirt stores, and wheel washing powder. The key aspects of campaign design discussed are the business, target market, purchasing power, emotional engagement, and translating the product to an idea that promotes the goals of the campaign.
Think Tek Media is a leading advertisement agency in Gorakhpur, India that specializes in below-the-line (BTL) activations. BTL activations involve consumers directly, unlike traditional media, and can create a lasting impression even with a low budget through flexible mediums like van activations and on-ground promotions. The document provides examples of two successful BTL campaigns: a Mirinda van activation that promoted their brand in small villages through fun engagement activities to increase sales, and an ABP News school activation that showcased their show and provided materials to schools to boost brand awareness among students across Uttar Pradesh. Think Tek Media offers end-to-end BTL activation services for brands.
This document discusses several ideas for promoting a brand in rural areas during religious processions in July. It proposes installing branded direction boards, information stalls, and tents at the Pandharpur Mela to promote awareness. It also suggests playing branded audio advertisements between bus arrival and departure announcements at bus stations to target small towns and rural areas. Finally, it proposes using social media, online display ads, and experiential marketing in malls to further promote a product to urban audiences.
10 reasons to advertise your product and service - marketingwallahMarketing Wallah
The document lists 10 reasons why advertising is important for products and services. It provides examples for each reason to illustrate the importance of advertising to show off products, target audiences, introduce new features, make existing customers feel good, plant ideas, create desire, persuade customers, educate, motivate action, and compete against other brands. Advertising helps products stay top of mind for customers, reach target audiences, add products to shopping lists, build brand recognition and loyalty, present solutions to problems, and drive sales in competitive markets.
The document summarizes a social media campaign by Peppertap to generate brand awareness using the hashtags #YaadAya and #KeepPepperTapping. The campaign aimed to engage people by making them nostalgic and recalling memories from the 1990s. Peppertap hosted a contest on Twitter around Friendship Day using the hashtags, which trended in India and created buzz across social media platforms. The campaign saw many influencers participate and discuss the brand.
The document outlines several social media marketing campaigns run by Brandsynario.com including:
1. An "Invite and Win an Internship" competition to test social media skills with winners receiving internships.
2. A "Super Brand Manager" campaign launching fictional character episodes commenting on ads and a job posting for a "Super Brand Manager".
3. A "Digi Brand Ambassadors" campaign selecting students to promote the company's social media and achieve fan targets.
4. A seasonal marketing DVD created for Nokia covering campaigns from different times of year and religions as a branding tool.
Maximizing Growth, Engagement, Monetization on SocialVishal Gurbuxani
Top Tips to win at Social. Monetization, Analytics, and Engagement across YouTube, Facebook, Instagram, Twitter, and Snap Chat. For more information go to: www.captiv8.io
Tupperware was founded in 1938 and is known for its airtight, liquid-proof plastic containers. It struggled initially selling through stores but found success using a "party plan" marketing strategy pioneered by Brownie Wise in the late 1940s. This involved demonstrating products at home parties and justifying their higher cost. Tupperware expanded globally using this model and a three-tier network structure of dealers, managers, and distributors. In India, it launched in 1996 and grew rapidly, becoming the fastest growing market for the company within four years due to its focus on utility products, 100% women workforce, and innovative strategies.
The document discusses several social media marketing campaigns the author managed. It describes campaigns for brands like Woolmark, Xerox, Canon, AskmeBazaar, Monte Carlo, Essilor, Columbia Asia, Uflex, Anand Group, and ACS. For each campaign, it provides details on the business objective, idea executed, and impact. The campaigns included contests, online galleries, contests, email campaigns, YouTube ads, and microsites to engage audiences and promote brands on social media.
The document provides examples of integrated marketing campaigns and social media strategies. One campaign used surveys and tailored messaging on Facebook to introduce a new line of pans. Another campaign engaged potential customers through a celebrity event on social media and then retargeted the audience for sales. A third campaign achieved a "top of mind" brand status through a user-generated content campaign and precision retargeting on Google and Facebook.
Berger Paints launched a social media campaign around the Indian festival of Raksha Bandhan to engage customers. They asked people to share photos of themselves with siblings using hashtags and the chance to win prizes. The campaign was very successful, generating over 37,000 likes and comments on Facebook, over 1,000 retweets and favorites on Twitter, and strong engagement on Instagram as well. Berger Paints leveraged emotions around an important festival and user-generated content to promote their brand through social media in India.
The document outlines a social media strategy for Maybelline to recruit new, first-time users aged 14-20 and establish itself as the preferred makeup brand for young female adults aged 20+. The strategy includes running campaigns on Facebook, Twitter and Instagram like "Maybelline Girl Search" and "#MOTDQuiz" to drive trials, awareness and brand authority through challenges, tutorials and user generated content. Performance will be measured by increases in social media followers/fans, interactions and website traffic.
The document analyzes Coca-Cola's "Liquid & Linked" content strategy, which is based on the idea that stories spread value through owned, earned, shared, and paid media, with social media at the heart. It discusses eight principles of the strategy, including embracing customers as a new sales force, listening and engaging, thinking big but starting small and scaling fast, prioritizing speed over perfection, disrupting or being disrupted, not accepting the status quo, playing well with others, and giving consumers shareworthy content to feel like stars. It cites examples from brands like IKEA, Nike, and Gatorade that exemplify the strategy.
Peppertap was an online grocery delivery service launched in 2014 that operated in several major Indian cities. It raised over $51 million in funding but closed in 2016 due to a lack of technological and financial resources. Some key issues included growing too quickly, difficulties integrating its app with local stores, facing strong competition from traditional grocery stores, offering unsustainable discounts, and problems with inventory management and delivery operations. Suggestions are provided for how it could have improved, but online grocery is still challenging to succeed at in India due to entrenched options like local kirana stores.
Café Coffee Day is a division of Amalgamated Bean Coffee Trading Company Limited. It opened its first café in India in Bangalore and now has 1438 stores across India. The presentation discusses Café Coffee Day's internal and external communication practices, as well as benefits of engaging stakeholders and strategies. Internally, it communicates via email, calls, and an internal website. Externally, it associates with media and uses various advertisements and social media. The presentation provides short and long term plans to improve both internal and external communication strategies and engagement. It also discusses risks such as negative word of mouth or hacking and mitigation plans.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
71st Round of National Sample Survey Organization has found 85.9% of rural households and 82% of urban households have no access to healthcare. To overcome this, stayhappi Pharmacy have been set up to provide generic drugs, which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs.
To spread the awareness and help the people get the right support we have started a wave of pledge to aware people about benefits of generic meds and make the switch to the same,
IpledgeGenerics was the campaign which was designed and initiated to create differentiation in the market by creating Trust, recall of the customer loyalty and build conversation around the Brand. The campaign was primarily a social campaign with Influencer marketing in building brand awareness and affinity in target geos.
This document summarizes research conducted on the brand communication of Maggi noodles in India. The research aimed to understand consumer perception and popularity of Maggi among demographics. It utilized quantitative and qualitative methods, including a questionnaire with 40 participants. Key findings include that Maggi has high top-of-mind awareness, trial rates, and repeat purchase rates due to effective branding through consistent logo, packaging, and emotional advertisements. However, Maggi faced a major controversy in 2015 when its products were banned for six months due to excessive lead levels, hurting its brand image. It since staged an impressive comeback by regaining consumer trust and market share leadership.
CREATIVE STRATEGIES IN ADVERTISING AND PUBLIC RELATIONST HARI KUMAR
The document discusses various advertising campaigns that utilize creative strategies and tools. It provides examples of campaigns by Titan Watches, ShopClues, and Coca-Cola. The Titan campaign created an emotional advertisement around the holidays to promote the "joy of gifting." ShopClues revamped their website and launched a mass media campaign across TV and online channels in India to attract new customers. Coca-Cola's 2013 campaign brought people in India and Pakistan together through virtual interactions using vending machines. The document also discusses the rise of "selfies" and how some companies have implemented selfie-focused campaigns.
Shaadi.com, celebrated its high decimal ‘Like Like’ marketing campaign around ‘Select Shaadi’. Based on the central theme of ‘Evolution of Communication’, Shaadi undertook a 360 degree campaign across all platforms including, TV, social media (Twitter, Facebook, Whatsapp) and radio asking audience about changes in communication over generations.
Digital marketing campaign Sambhav JainSambhav Jain
This document summarizes a digital marketing campaign by Cadbury Perk chocolate in association with MTV India. The campaign encouraged college students to come up with innovative promises and rules they would implement in their college's teaching system. Celebrities promoted the campaign on social media by nominating people to campaign with unique manifesto promises. Cadbury Perk hosted live discussions to promote the campaign and their product across social media platforms targeting college students. The campaign aimed to raise brand awareness while engaging youth in the election process.
The document discusses digital marketing campaigns run by various brands like Taco Bell and AXE and examines how they determine the length and effectiveness of their campaigns. It provides insights from interviews with brand managers on how they track engagement, integrate across platforms, and measure success metrics like sales, media coverage, and user interaction. The conclusion recommends developing an analytics tool to better track overall campaign performance and define success.
Disruptive Content Marketing PubCon Las Vegas 2015Damon Gochneaur
The calm before the storm. Disrupt the tired and failing ways of typical content marketing and find new paradigms with which to approach content marketing. Stop asking when, start asking why and for what. People don't buy 1/4" drill bits, they buy the ability to drill 1/4" holes.
Social Media Case Study: Initiating Social Shopping For The Brand @home StoresSocial Samosa
This document summarizes the social media marketing campaign conducted by WATConsult for @home stores to increase brand awareness and sales. Key aspects of the campaign included conducting engaging campaigns on Facebook and Twitter around themes like home decor and festivals. As a result of creative initiatives like competitions and promotions, @home saw significant growth in social media followers and engagement. They also observed tangible business results like increased footfalls and sales. The case study demonstrates how social media can be leveraged effectively for a retail brand to discover and attract new customers.
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
Umsl super bowl hastag strategy case studyPerry Drake
UMSL students were challenged by Professor Perry Drake to develop better hashtag usage strategies for 7 of the many brands that advertised during the 2013 super bowl. The goal being to engage the consumer with the brand and pull them into the second and third screen.
Similar to Friendship Week Campaign- PepperTap (20)
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
5. Solution
We created a campaign where users could connect to the
brand in a way where whatever they buy from Peppertap, it
makes them nostalgic and remind them of their childhood
days
Hashtag - #YaadAaya
Secondly with every order we gave our users, a box of nostaglic
products that contained frooti, pilot pen, natkhat, Chacha
Chaudhary etc.
7. Campaign Summary
• Twitter
• Hashtag: #KeepPepperTapping; #YaadAya
• The campaign started by asking tweeps to tell us about their
favorite TV ads.
• Later minimal posters of old TV commercials were shared and
people were asked to guess the TV ads.
15. Results
• #KeepPepperTapping got 16,31,549 impressions with a reach
of more than 4,60,000.
• #YaadAya got 16,89,195 impressions
• The overall campaign sentiment was positive.
16. Campaign Summary: Facebook
• On Facebook, second version of the #YaadAya campaign rolled out
and made fans nostalgic.
• Herein, fans were asked to tell about their friendship stories,
about how they met their #BestFriends.
• The contest reached 15,000 people & gathered 937 engagements.