Abraham Harrison LLC was hired by the Fresh Air Fund to develop an integrated social media strategy to increase brand awareness, expand their existing community, and increase donations. Abraham Harrison launched multiple blogger outreach campaigns and helped develop Fresh Air Fund's presence on Facebook, Twitter, and YouTube. As a result, online mentions of Fresh Air Fund increased from 4,000 to 65,000 mentions, their social media profiles grew substantially, and their Google search engine results improved greatly. The Executive Director of Fresh Air Fund stated that Abraham Harrison's work provided a tremendous boost to their awareness efforts.