Fresco is a digital art platform that allows users to exhibit and sell their artwork online. It provides a safe community for artists by protecting their intellectual property and ensuring security. Fresco aims to become the number one choice for both artists and buyers by establishing an effective online marketplace without distractions, unlike competitors that are more forum-based. Its goals are to develop a loyal user base and earn profits within the first year to gain market share over time against more established competitors in the digital art space.