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Corporate Innovation 2017 Playbook
1. Corporate Innovation Strategy
2. Engaging the Ecosystem
3. Innovation as DNA
1. Corporate Innovation Strategy
2. Engaging the Ecosystem
3. Innovation as DNA
How should companies approach innovation in an
unstable world?
“Every contemporary company
has to be a balanced mix of
established products and new
products that are searching for
profitable business models.”
- Tendayi Viki
Tendayi introduces a useful five part
framework for how established
companies can manage the inherent
tension of managing both established
products and new innovation.
Read more…
How to set up a corporate innovation outpost?
“Successful Innovation Outposts typically
develop over a period of time through three
stages. In the first stage the Outpost
focusses on networking and partnering in the
Innovation Cluster in which it is based (i.e.
Silicon Valley, Boston). In the second stage,
it moves into Investing, Inventing, Incubating
and Acquiring technologies and companies,
and in the third stage building product(s).”
—Steve Blank
Steve shares the details of the
three stages of setting up a
corporate innovation outpost,
including key questions and
milestones.
Read more…
Is your innovation outpost working?
“You have no dedicated
system for keeping track of
startup ecosystem interactions
and information.” 
—Tytus Michalski
Tytus reviews this and four more
warning signs about innovation
strategy and outposts along with
the solutions for how to fix these
problems.
Read more…
1. Corporate Innovation Strategy
2. Engaging the Ecosystem
3. Innovation as DNA
Why should large companies work with startups?
“The most innovative
companies are also the most
valuable.” 
— Kite
Both the data and the anecdotal
stories combine for compelling
evidence that the most innovative
companies are engaging
proactively with startups in many
ways to create more value for all
stakeholders.
Read more…
How to build a successful innovation ecosystem?
“Just as momentum is the
product of mass and velocity,
the ecosystem with the most
participants and fastest
turnover of ideas will be the
most successful.” 
— Martin Curley
Martin provides case studies,
context and 12 principles for
successful ecosystem innovation
across companies, customers and
other partners.
Read more…
Where are the opportunities in the global ecosystem?
“We love small businesses, we
love young people, and we
love women.” 
— Jack Ma
Jack Ma shares his views on global
ecosystem opportunities and more
during an interview with Stanford
GSB.
Read more…
1. Corporate Innovation Strategy
2. Engaging the Ecosystem
3. Innovation as DNA
How to innovate like Google?
“To better understand how
Google innovates, I took a
close look at what it’s doing in
one area: Deep Learning.” 
— Greg Satell
Writing for the Harvard Business
Review, Greg uses Deep Learning
at Google as a specific case study
to learn about how the company
has put innovation at the core of its
DNA.
Read more…
How to get started with intrapreneurship?
“Never before has there been
such a push for employees to
take ownership of their own
corner of a company.” 
— Alyson Krueger
Alyson provides examples of
intrapreneurship, overall context
about why more employees are
interested in this option and the
benefits for companies.
Read more…
What will change most in the next 10 years?
“That’s a good question. But a
better question is: What’s not
going to change in the next
10 to 20 years?” 
— Jeff Bezos
Peter Diamandis highlights this
important point by Jeff Bezos about
focusing resources on high
conviction trends, and expands with
his own ideas about what won’t
change even in an unstable world.
Read more…
Want to upgrade your corporate innovation?
Get in touch

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Fresco 2017 Corporate Innovation Playbook

  • 2. 1. Corporate Innovation Strategy 2. Engaging the Ecosystem 3. Innovation as DNA
  • 3. 1. Corporate Innovation Strategy 2. Engaging the Ecosystem 3. Innovation as DNA
  • 4. How should companies approach innovation in an unstable world?
  • 5. “Every contemporary company has to be a balanced mix of established products and new products that are searching for profitable business models.” - Tendayi Viki Tendayi introduces a useful five part framework for how established companies can manage the inherent tension of managing both established products and new innovation. Read more…
  • 6. How to set up a corporate innovation outpost?
  • 7. “Successful Innovation Outposts typically develop over a period of time through three stages. In the first stage the Outpost focusses on networking and partnering in the Innovation Cluster in which it is based (i.e. Silicon Valley, Boston). In the second stage, it moves into Investing, Inventing, Incubating and Acquiring technologies and companies, and in the third stage building product(s).” —Steve Blank Steve shares the details of the three stages of setting up a corporate innovation outpost, including key questions and milestones. Read more…
  • 8. Is your innovation outpost working?
  • 9. “You have no dedicated system for keeping track of startup ecosystem interactions and information.”  —Tytus Michalski Tytus reviews this and four more warning signs about innovation strategy and outposts along with the solutions for how to fix these problems. Read more…
  • 10. 1. Corporate Innovation Strategy 2. Engaging the Ecosystem 3. Innovation as DNA
  • 11. Why should large companies work with startups?
  • 12. “The most innovative companies are also the most valuable.”  — Kite Both the data and the anecdotal stories combine for compelling evidence that the most innovative companies are engaging proactively with startups in many ways to create more value for all stakeholders. Read more…
  • 13. How to build a successful innovation ecosystem?
  • 14. “Just as momentum is the product of mass and velocity, the ecosystem with the most participants and fastest turnover of ideas will be the most successful.”  — Martin Curley Martin provides case studies, context and 12 principles for successful ecosystem innovation across companies, customers and other partners. Read more…
  • 15. Where are the opportunities in the global ecosystem?
  • 16. “We love small businesses, we love young people, and we love women.”  — Jack Ma Jack Ma shares his views on global ecosystem opportunities and more during an interview with Stanford GSB. Read more…
  • 17. 1. Corporate Innovation Strategy 2. Engaging the Ecosystem 3. Innovation as DNA
  • 18. How to innovate like Google?
  • 19. “To better understand how Google innovates, I took a close look at what it’s doing in one area: Deep Learning.”  — Greg Satell Writing for the Harvard Business Review, Greg uses Deep Learning at Google as a specific case study to learn about how the company has put innovation at the core of its DNA. Read more…
  • 20. How to get started with intrapreneurship?
  • 21. “Never before has there been such a push for employees to take ownership of their own corner of a company.”  — Alyson Krueger Alyson provides examples of intrapreneurship, overall context about why more employees are interested in this option and the benefits for companies. Read more…
  • 22. What will change most in the next 10 years?
  • 23. “That’s a good question. But a better question is: What’s not going to change in the next 10 to 20 years?”  — Jeff Bezos Peter Diamandis highlights this important point by Jeff Bezos about focusing resources on high conviction trends, and expands with his own ideas about what won’t change even in an unstable world. Read more…
  • 24. Want to upgrade your corporate innovation? Get in touch