Freemium summit atlassian_final2

Editor's Notes

1. I’m here to let you know how you can transform your business with amazing sucand change the world at the same time.
2. I’m Daniel Freeman from the Atlassian marketing team. For those of you who don’t know Atlassian, we are an Australian enterprise software company who makes tools for product development. We have about 20,000 customers and sell globally to 140 countries. Over the past few years, we have dabbled with the Freemium biz model with some pretty amazing results.
3. In 13 months with a Freemium offering, Atlassian has had some amazing success
4. Customers have bought starter licenses
5. Licenses Sold
6. We have fused caused marketing and the Freemium business model and raised over $750,000 for Charity
7. Atlassian’s conversion rate to it’s premium offering is unparalleled
8. We feared that the freemium offering would canabilize Atlassian’s enterprise business. Au contraire, enterprise trials are up 59% year since we started freemium.
9. For those who thought,such a high rate of corporate giving would be a poison pill to investors, we just raised a $60M Series A round from Accel Partners.
10. This massively successful freemium offering started with really humble beginnings. We we paranoid that the business had stalled and coming to grips with the fact that our market share with Small to Medium sized businesses was simply rotten. What’s the best signage to get rid of your balky old couch that you don’t want to move?
11. Free wouldn’t impact our revenue Hurdle for ‘free riders’ Profiting would turn us to cheapskates Atlassian 1/1/1 Program
12. Free wouldn’t impact our revenue Hurdle for ‘free riders’ Profiting would turn us to cheapskates Atlassian 1/1/1 Program
13. This is the original landing page of Atlassian’s first foray into Freemium We got inducted into the viral Marketing Hall of Fame
14. Here is how we cont
15. There is some academic research that supports Causium works. Professor Gneezy from UCSD conducted a study at a major theme park to find the most profitable price for selling rollor coaster photos. This one is priceless
16. There is some academic research that supports Causium works. Professor Gneezy from UCSD conducted a study at a major theme park to find the most profitable price for selling rollor coaster photos. This one is priceless
18. This quirky survey adds more tangental evidence that there is a significant Interesting to note the drop off rate of the two name your price options - free rider budget hawks who named a price of $.02 disappeared
19. Need to update this image to an image where people don’t die.
20. We took preparedness seriously and made a massive step to assure each of our publicly facing web properties were battle tested. From our main website, to
24. This is the original landing page of Atlassian’s first foray into Freemium We got inducted into the viral Marketing Hall of Fame
25. Infrastructure needed to be ready
26. All of the preparedness has paid off. If any slide can prove the impact that Causium can have on your business
27. Customers in the Drivers Seat No in product prompts 3-7 informative emails
28. WHat is more potent
32. Finish with Story of John’s 10 year return to Bahunanda What if Every Freemium Transaction included a micropayment? How many lives could we all change?