The Sporting Globe is an Australian sports bar and grill franchise offering quality casual food and drinks while broadcasting sporting events. The document discusses the brand's mission, operations support provided to franchisees, and the multi-step franchisee recruitment and training process. Franchisees receive branding, operating systems, marketing support and more to ensure their success while focusing on customers.

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WHY THE SPORTING GLOBE?
The Sporting Globe Bar & Grill® is a hospitality and sports
entertainment brand with a mission to be Australia’s most
loved sports bar and grill. Offering quality casual food and
a large range of beers in a welcoming atmosphere with the
ultimate state-of-the-art sports fit out, The Sporting Globe is
a great place to eat, drink and catch a game.
The business has been recognised as a leader in venue
sporting entertainment by the Victorian Australian Hotels
Association and Fox Sports, being twice voted back-to-back
as the Best Sporting Entertainment Venue.
The Sporting Globe business has been designed with distinct
branding, product specialization, and operating systems to
allow it to become a successful franchise. The business has
a central support team and structure that provides training,
operating systems, assessment, marketing support, loyalty
club system, menu design and development, management
accounting and reporting, payroll execution, supplier
procurement, fit out design and development assistance and
much more.
This model offers people who aspire to own their own venue
many competitive advantages over an independent operator
especially the ability to stay focused on what matters most –
the customer.

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THE BOARD
JAMES SINCLAIR B.COM.
Executive Director of The Sporting Globe and responsible for business
development, marketing, finance, and administration. Has extensive
management experience in retail and hospitality as well as finance background
working with Deloitte Touche Tohmatsu in Melbourne, Thompson Financial in
London, and Weatherbeeta in New York.
BRAD HARRIS B.DES(COMMDES)
Operations Director of The Sporting Globe and responsible for systems and
operations across group. Has vast management experience in hospitality venues
including Boost Juice Bars, The Globletrotter Bar London, Turf Bar & Restaurant
Queens St, Bear Brass Southbank, and The Sporting Globe venues.
GEOFF SINCLAIR
Board member of The Sporting Globe. Co-founder of Horseland, the world’s
largest equestrian retailer. CEO San Churro, chocolateria chain with over 40
stores nationally. He is highly knowledgeable in people management, marketing,
distribution and general retail matters.
GEOFF HARRIS
Board member of The Sporting Globe. Co-founder of Flight Centre Ltd,
international travel leader with over 1500 stores. Past director and shareholder of
Boost Juice, Australia’s largest juice retailer. Vice President of Hawthorn Football
Club. He has a remarkable understanding of marketing and business systems.

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EST. 2009
The business was established in 2009 with a love of beer, wings and sport shared by James Sinclair and
Brad Harris. James was living in the USA when he phoned best mate Brad to tell him about a business
model ingrained in America; sports bars and grills. It seemed like a perfect fit for the Australian market
with sport, food and drinks all in a “modern casual” environment. A plan to bring the contemporary
sports bar to Australia was born and the first venue opened in Geelong, Victoria in early 2010.
The team worked hard to win customers by delivering exceptional service with a customer first culture,
strong promotion of sporting events, serving good value and quality branded products, and offering a
strong club loyalty program. The venue in Geelong incorporating bar, restaurant & function areas proved
an instant hit with locals.
BUILDING A FRANCHISE
The love of beer, wings and sport continued as The Sporting Globe brand expanded
with company venues at Fountain Gate in 2012 and Moonee Ponds in 2013. A
Richmond venue was opened as a franchise in 2014 with franchisee’s Kelvin Moore and
Sean Kagan. Kelvin was looking for new opportunities after finishing a ten year career
playing AFL with Richmond Football Club.
“The Sporting Globe has a great business model and
provides fantastic administrative support, which made my
decision to become a franchisee easy” - Kelvin Moore
The franchise continues to grow as we look for new sites and franchise partners both
within Victoria and beyond.

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INVESTING IN THE BRAND
The Sporting Globe Bar & Grill®
brand is synonymous
with great casual food and sport. The brand is vogue
and fashionable and represents a safe and friendly
atmosphere for all, offering great quality products
and consistently delivering the ultimate functional
sports viewing amenity.
Our brand is much loved by our customers as a
favourite meeting place, bringing people together
to watch, listen, eat, drink, and be entertained. The
Sporting Globe is causal, yet stylish and has mass
appeal in the market place. The brand delivers
and maintains an exciting online presence that is
informative but also an important extension of the
brands persona.
Each venue attracts a broad demographic of
customers, including couples, groups of friends,
families, sporting clubs, business people and
large events or functions. All our venues are well
branded, clean, and safe with staff and management
committed to ensuring everyone feels welcome.

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ONGOING SUPPORT & SERVICES PROVIDED
These services are provided by the Sporting Globe Bar & Grill Pty Ltd under the franchise relationship:
ESTABLISHMENT SUPPORT »» Site selection support
»» Venue design support
»» Development support
»» Opening marketing support
»» Extensive 6 week franchise training
OPERATING SUPPORT »» Trade using our strong brand and Trademark logo The Sporting Globe Bar & Grill®
»» Receive initial and ongoing management training and support
»» Have access to staff training resources
»» Proven systems and procedures in our Operations manual
»» Transact efficiently with our Point of Sale system and support
»» Support visitations and operational assessments
»» Supplier procurement
»» Ongoing product development
MARKETING »» Ongoing marketing support through social media, graphic design, promotions,
venue activations, campaign execution, major events and more
»» Use of loyalty club system
»» Menu design and development
MANAGEMENT ACCOUNTING »» Management accounting and administrative support
»» Payroll execution
»» Management reporting

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AVAILABLE LOCATIONS
At the time you submit your Application Form, it is likely that opportunities exist
for both existing sites and new sites throughout Australia. We never compromise
on the quality of the sites we secure, just as we never compromise on the quality
of people we select to become our Partners.
Generally there are three options for site selection:
»» You may be granted the opportunity to franchise a site
we have already secured
»» You may be granted the opportunity to franchise an exisiting venue
»» You may nominate a particluar area on your Application Form or during
the Franchise Recruitment process.
Enquire today to discuss all of the areas in more detail.
FRANCHISE RECRUITMENT TIMING
Each applicant will firstly need to satisfy all the requirements and steps set out
in The Sporting Globe’s Franchise Process below. On average this process can
take between 6-10 weeks to complete. Following this, the timing of your venue
opening is completely dependent on handover and the lease commencement
date outlined in the lease.
If purchasing a new ‘greenfield’ site, our Leasing Department negotiates all of
the commercial terms of the lease, including the handover date. We nominate a
date suitable to you, to the landlord and to The Sporting Globe. When buying an
existing business, your franchise recruitment consultant will nominate a settlement
date that is suitable for you, the vendor and the team dedicated to supporting you.

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PREVIOUS BUSINESS OWNERSHIP
Previous business ownership or experience is not required to own a TSG franchise
or is it imperative to the selection process, however it would be well regarded. Our
training program will teach you our operating systems and procedures to manage
your business.
TRAINING
The Sporting Globe offers our partners a comprehensive training program.
Our extensive 6 week training program is designed to cover all facets of
running a TSG Franchise including:
»» Company culture
»» Essential procedures and policies
»» Modular training in business roles, systems and products
»» Management training including venue staffing, functions, local area
marketing, stock control and financial management
Our training team will also assist with the opening of your venue.
WORKING IN THE VENUE
It is a requirement of the The Sporting Globe, that all franchisees work in the venue.
We believe that commiting yourself to master every aspect of the business will
deliver you the best results. For these reasons, all our partners are required to work
full time in-venue for a minimum of the first 12 months of operation.

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FRANCHISE PROCESS
 STEP 1 CONTACT US
Contact us with your basic details and your
location and receive a response from our
Franchise Manager. You can conact us online via
our franchise page or call us on the below details.
 STEP 2 ENQUIRY FORM
Candidate to provide basic information via
The Sporting Globe - Franchise Enquiry Form.
This also requires you to sign a confidentiality
agreement with a non-complete clause before
progressing further in the application process.
 STEP 3 FIRST INTERVIEW
The first face to face interview is between the
candidate and The Sporting Globe - Franchise
Manager in Melbourne.
 STEP 4 FINANCIAL REVIEW
The Sporting Globe will supply you with
confidential financial information for review with
your accountant. From this you are to prepare
a best and worst case financial projection of
your potential franchise. We will also provide
a template disclosure document and franchise
agreement to review with your legal advisor.
 STEP 5 VENUE VISITATION
The venue visit shows the business in action
whilst also displaying the work environment.
 STEP 6 FINAL INTERVIEW &
APPROVED APPLICANT STATUS
The final interview should take place when
the candidate feels 100% confident about
joining us. Final approval is then granted by
the Directors and other key executives giving you
approved applicant status.
 STEP 7 INTENT TO FRANCHISE
& DEPOSIT
Parties are to sign an intention to franchise and
a deposit of $20,000 is paid to progress and
prepare a disclosure statement.
 STEP 8 PROVISION OF
FORMAL FRANCHISE
DISCLOSURE STATEMENT
At this point the candidate will receive formal
disclosure of business information including the
establishment and operating costs.
 STEP 9 FORMAL RECRUITMENT
Franchise Agreement is executed and training
commences with The Sporting Globe’s
appropriate managers.
CONTACT US
For any further questions that are not
covered in this Franchise Information
Pack, please contact our Franchise
Manager.
The Sporting Globe
Level 2, Suite 207,
120 Bay St Port Melbourne
VIC 3207 Australia
P: +61 3 9645 4798
F: +61 3 9646 6939
E: info@sportingglobe.com.au
W: www.sportingglobe.com.au