Chisum Sports is a sports marketing agency that provides various services including player representation, event hospitality and management, and sponsorship opportunities. They represent PGA Tour golfers who can promote brands, host corporate events at golf tournaments, and help companies acquire sports sponsorships. Case studies describe how they helped companies entertain clients through golf events with professional athletes and secured sponsorship deals on the PGA and NBA Tours.

1. A Unique Agency!
Sports & Entertainment

2. Chisum Sports provides a turnkey,
business-building platform in the
golf world, offering a variety of
marketing and hospitality services:
Player Representation & Brand Ambassadorships
Event Hospitality ⁄⁄ Event Management
Sponsorship // Worldwide Talent Acquisition

3. Player Representation &
Brand Ambassadorships
We Got Dudes!
Bronson Burgoon // David Toms // Ryan Palmer //
We represent a variety of PGA Tour
players who will sport your logo at every
tournament. But it’s not just about the
logo...
Our guys are not only great golfers, we’re
picky with who we choose to represent.
Yea, they can smash a golf ball, but their
personalities also crush it off the course!
Your company will be proud to have them
as a Brand Ambassador, making personal
appearances, endorsing your product,
entertaining key clients, and enhancing
relationships at your biggest events.
Daniel Summerhays // Matt Jones // Derek Ernst //
COol

4. Event Hospitality
We Host Killer
Events
Nobody does it better in the golf world than Chisum
Sports! Whether you are looking for an intimate VIP
atmosphere at The Masters or a larger-scale private
event at the British Open, we have you covered!
In fact, we can host essentially any type of private
VIP event, big or small, at every PGA Tour stop
throughout the year.
April 4-10, 2016
June 13-19, 2016
July 11-17, 2016
July 25-31, 2016
at Awesome Places!

5. Event Hospitality
We Host Killer Events
everywhere!But the fun isn’t limited to PGA Tour
events. You want to have a private golf
event with PGA Tour players, featuring
all sorts of priceless experiences, on
fantastic golf courses in four key markets
throughout the year? No problem! Let’s
get creative and craft memorable events
that will blow the socks off your most
important clients. We have the ability
to implement unparalleled events and
priceless experiences for your company
at just about anywhere!

6. Event Management
No Need to Lift A Finger...
Our experienced event specialists can coordinate the largest and most complex
events soup to nuts. It’s what we do! However, if you already have an event
operation staff, Chisum Sports can be an extension of your team behind the
scenes to assist with celebrity acquisition, creating priceless experiences, and
providing fresh concepts and ideas that will enhance the event experience…and
make your team look even better!
Priceless Experiences //
Event Management //
VIP Credentials //
Lodging & Accommodations //
Food & Beverage //
Talent Acquisition //
Staff & Guest Coordination //
Transportation //
Concierge/VIP Services //
Venue Procurement & Liaison //
Gifts & Merchandising //
VIP Hospitality //
Budget Control //
Entertainment Arrangements //
Sponsorship Implementation //
If You don’t Want!

7. Sponsorship
But Wait, There’s
Chisum Sports definitely knows golf, but we also have a ton of expertise in the
sponsorship world. We provide the following sponsorship services:
Strategic consulting // Activation and implementation
Asset & platform evaluation & valuation
Brand representation and negotiation // Sales execution services
Traffic-Driving Promotions at Retail
More!

8. Chisum Golf executives have
over three decades of experience working with
properties and brands of all types to assist them in maximizing their
sponsorship relationships.
Sponsorship

9. Talent Acquisition
And We’re Not Just Golf!
Additionally, while we know and can tap into all the players on the various professional
golf circuits, we also have extensive connections in the sports and celebrity world.
Chisum Sports has close contacts within all the professional sports leagues, as well as
the music and entertainment world. You tell us the type of athletes and celebrities you
are looking for, and your wish will be granted!
Worldwide

10. The Chisum Sports Difference
The Effect
It’s Not Just About What You Know,
But Who You Know...
So our President (and very humble leader) Mike Chisum, did NOT want
this page included in this piece. However, the staff overruled….
In Mike’s prior life, he traveled the golf pro circuits as Director of Player
Relations for Titleist and Footjoy. His job was to build
player relationships, and he did it very well! Mike has
personal relationships with players, Tour leaders,
equipment and apparel companies, tournament
directors, television networks, and celebrities.
Mike has traveled to EVERY Tour city and
understands unique traditions, cultures, and
opportunities at each tournament venue. He
can offer “inside the ropes” perspective and
knowledge of unique, “backdoor” branding
and hospitality opportunities unlike no other.
Mike Chisum

11. The Chisum Sports Difference
We Are We Swear!
So Mike is cool and all, but there are several elements that set our
agency apart from the others:
//We’re boutique, and small. And we like
it that way! Our executives take pride
in providing a hands-on approach with
every client to ensure we over-deliver on
every project.
//Efficiency is at the heart of the Chisum
Sports way. It’s about doing more with
less and offering value beyond fee. Your
money works harder with us.
//It’s hard to navigate the golf industry
unless you have spent an extensive
amount of time “inside the ropes.” We’ve
been there!
//Chisum Sports has a direct line to
talent that allows us to offer value &
efficiency to our clients that cannot be
emulated in the marketplace. It’s true!
//Our execs have extensive sponsorship
experience on both the buy and sell side
of the table, which is rare! This allows us
the ability to have unique perspectives on
every type of sponsorship platform.
//Our business is built on relationships
with athletes, celebrities, events, venues,
networks and brands. We can hook you
up!
//We pride ourselves on being connected
with the “front line,” as opposed to the
rigid ivory tower agency model.
//“Making the impossible, possible!”
Our clients would tell you this is our core
value. Our team is extremely passionate
about what we do. Give us a challenge
and we’ll find a solution – we always do!
DiFferent

12. case studies
We’re not done quite yet!

13. The Client
An international telecommunications and technology
company that has customers in over 80 countries
world-wide.*
The Task
The client hosted an annual golf tournament
featuring key clients and employees. Their
internal staff handled all operations for this event,
working with numerous vendors for various needs,
ranging from operational support to apparel and
gifts. Chisum Sports approached the client to
become their exclusive, turnkey agency for all of
their behind-the-scenes needs for this specific
tournament.
*For confidentiality purposes, the client requested their name
not be used in public documentation.

14. The Result
Chisum Sports seamlessly (yet invisibly) integrated into the client’s event team, bringing in
all services and products under one umbrella, at a price that was significantly less than
what the client was previously paying. In addition, Chisum Sports brought new concepts
and fresh ideas to the event that materially enhanced the customer experience.
Subsequently, the client asked Chisum Sports to develop a strategic, year-round, golf-
centric business-building platform, which ultimately included securing a prominent PGA
Tour player as a Brand Ambassador for the client. This included the player wearing the
client’s logo on Tour, being available for the company’s private events with their most
important customers, and providing unique merchandising opportunities.
Additionally, Chisum Sports spearheaded VIP trips to all four Major Championships for the
client, including all hospitality, lodging & transportation, off-site golfing, player & celebrity
appearances, clubhouse badges, and other priceless experiences which other agencies
typically do not have access to.

15. The Client
A Texas-based financial institution, with nearly 40
branches throughout the state.*
The Task
With the client having a regional footprint,
Chisum Sports was asked to develop a Texas-
based, golf-centric platform that would provide
unique customer experiences in several
markets throughout the state.
*For confidentiality purposes, the Client requested
their name not be used in public documentation.

16. The Result
Chisum Sports developed a turnkey hospitality package
at the five Texas-based PGA Tour events that provided
the client a unique, VIP platform at each of these PGA
tournaments for their key customers. Some of the
priceless experiences included:
• Breakfast with a 2-time Major winner
• Lunch at the tournament driving range with the
defending tournament champion
• Dinner on-site with a Top 40 Tour player
• Golf at an off-site location for twenty-four guests,
featuring four PGA Tour pros
• A unique Caddy Experience during the tournament
practice rounds
• PGA Tour experience event, featuring a private tour
of the TaylorMade official trailer
• CBS Behind the Scenes broadcast tour
• Happy Hour at the host hotel featuring PGA Tour
player appearances
• Daily Meet & Greets with PGA Tour players in a
private, on-course hospitality suite
• Daily VIP tournament access with on-course
hospitality
• Arrival and departing gifts in guest rooms, custom
itineraries, and full transportation services
• Luxurious home rental adjacent to the course,
featuring all VIP amenities as well as private dinner
one night with a PGA Tour champion
Austin, TX San Antonio, TX
Houston, TXFort Worth, TX
Las Colinas, TX

17. The Client
Based in Stamford, Connecticut, United Rentals is
the largest equipment rental company in the world,
with nearly 900 locations in North America and $6
billion in sales annually.
The Situation
As a massive B2B company, United Rentals internally
determined in 2013 that the PGA Tour might be an
ideal platform to expose their brand to key decision
makers, as well as entertain their top clients.

18. The Result
United Rentals engaged Chisum Sports to create an introductory
platform associated with the Tour, which included Brand
Ambassadorship of a player. This quickly expanded into further
utilization of the player for unique entertainment experiences,
as well Chisum Sports securing additional PGA Tour players for
similar purposes.
Chisum Sports also created, developed and managed a very
unique private tournament for United Rentals and their clients,
and thereafter provided exclusive representation on behalf of
United Rentals in the negotiation of a sponsorship with the PGA
Tour, which ultimately resulted in United Rentals becoming an
official sponsor of the PGA Tour as their official Equipment Rental
Supplier on a multi-year basis.

19. TheClient
The New Orleans Hornets (now the
New Orleans Pelicans), who had been
forced to relocate to Oklahoma City
after Hurricane Katrina devastated the
Crescent City.
The Task
Chisum Sports Vice President John Alper,
while working for another agency, was
engaged by the NBA and the Hornets to
secure a foundation of major long-term
sponsorship commitments in order to return
the team to New Orleans.

20. The Result
Despite a challenging environment
at the time in New Orleans, Alper
worked closely with the NBA and the
Hornets organization to create an
action plan, aggregate sponsorship
assets and develop a tiered
hierarchy of sponsorship levels.
In just over a year, eleven major
long-term partnerships were
secured, generating more than
$26 million cash in contractually
obligated income over a five-year
period, providing the Hornets the
financial stability, from a sponsorship
perspective, to return to home.

21. Mike Chisum PRESIDENT & FOUNDER //
CELL 214.289.7603
EMAIL mike.chisum@chisumsports.com
John Alper VP, STRATEGIC PARTNERSHIPS //
CELL 214.415.3667
EMAIL john.alper@chisumsports.com
Ashton Gambrell DIRECTOR, EVENTS & HOSPITALITY //
CELL 214.980.2390
EMAIL ashton.gambrell@chisumsports.com
Blaine Simmons MANAGER, PLAYER RELATIONS & EVENTS //
CELL 972-762-1341
EMAIL blaine.simmons@chisumsports.com
Thank You!We appreciate your time and
consideration, and hope to
earn the opportunity to work
with you in the near future.
Heather Williamson EVENT COORDINATOR //
CELL 469-475-0247
EMAIL heather.williamson@chisumsports.com