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Sportrons Food Franchise Program
- 1. SPOrTrONS ®
Reaching Sports Fans in America™
Introduces
SPOrTrONS®
SPORTS VENUE
STRATEGIC FRANCHISE
PLACEMENT PROGRAM
IDEAS AND CONCEPTS ARE THE EXCLUSIVE INTELLECTUAL
PROPERTY OF SPORTRONS © 2015 (312) 436-0500
- 2. SPOrTrONS ®
Reaching Sports Fans in America™
THE FRANCHISE PLACEMENT
PROGRAM
The Franchise Placement Program creates a marvelous strategic partnership between
Sportrons, the Franchise Company and the specific Professional Sports Venue. The
Program contractually enables Food Franchise Companies to expand its Franchise reach
into Professional Sports Venues and gain the extraordinary benefits of Implied
Sponsorship allowing access to the venues and team’s valuable Media Assets and
Trademarks.
IDEAS AND CONCEPTS ARE THE EXCLUSIVE INTELLECTUAL
PROPERTY OF SPORTRONS © 2015 (312) 436-0500
SPOrTrONS ®
2
- 3. SPOrTrONS ®
Reaching Sports Fans in America™
SPORTS MARKETING IS
EFFECTIVE & POWERFUL
Sports marketing is an effective and powerful marketing tool, giving Sportrons’ Franchise
Company Clients the opportunity to leverage on the passion that consumers have for
sports. Sportrons is the world’s first Implied Sponsorship agency which has the ability to
associate a brand to a Sports Team, Event, or Venue at a fraction of the cost of a
Traditional Sponsorship. Sportrons’ Proprietary Implied Sponsorship Plan is a key
component of the Strategic Franchise Placement Program.
IDEAS AND CONCEPTS ARE THE EXCLUSIVE INTELLECTUAL
PROPERTY OF SPORTRONS © 2015 (312) 436-05003
- 4. SPOrTrONS ®
Reaching Sports Fans in America™
TODAY SPORTS FANS
INDULGE THEMSELVES
Today sports fans indulge themselves at sporting events, seeking out a variety of foods
while being entertained. Franchise Companies unique food products can be positioned
to take advantage of Sports Venues densely populated event base to expose these
food products to sports fans throughout the world. Just as important, Franchise
Companies will gain the goodwill and fan loyalty by being associated with that Specific
Sports Team without the remarkable fees customarily associated with a traditional
expensive Sponsorship.
IDEAS AND CONCEPTS ARE THE EXCLUSIVE INTELLECTUAL
PROPERTY OF SPORTRONS © 2015 (312) 436-05004
- 5. SPOrTrONS ®
Reaching Sports Fans in America™
FOOD FRANCHISES WANT A
PRESENCE IN SPORTS
Currently, many Food Franchise Companies are intimidated by the complexity and costs
of sports Sponsorships yet desire a presence in Professional Sports. The Strategic Franchise
Placement Program contemplates and solves all of the complicated operational, media
asset and legal issues necessary for a successful presence in a Major Sports Venue.
Soon the Strategic Franchise Placement Program will be embedded in a majority of
Major Sports’ Venues allowing Food Franchise Companies to participate in a fast,
economical, uniform and streamlined Sportrons managed solution.
IDEAS AND CONCEPTS ARE THE EXCLUSIVE INTELLECTUAL
PROPERTY OF SPORTRONS © 2015 (312) 436-05005
- 6. SPOrTrONS ®
Reaching Sports Fans in America™
ELIMINATE
OPERATIONAL COST
The Franchise Company pays a Program
and Marketing Fee to Sportrons for each
Sports Venue.
The Sports Venue compensates the
Franchise Companies the Standard
Franchise Royalty Fee on sales which is
significant as product pricing is higher and
Sports Venue sales are usually in the
millions of dollars.
The majority of the Program and Marketing Fee
creates a customized strategic marketing plan
that activates an Implied Sponsorship. The plan
utilizes powerful Sports Team Media Assets
including television, radio, print, electronic
signage, couponing, hospitality, concession
branding and use of team trademarks.
No General Operational Costs, The
Sports Venue covers one‐hundred
percent of all labor, rent, insurance,
utilities and any other operational costs.
IDEAS AND CONCEPTS ARE THE EXCLUSIVE INTELLECTUAL
PROPERTY OF SPORTRONS © 2015 (312) 436-0500
Sportrons recently announced the completion of a comprehensive two year Study of over 850 Major
Sports Venues throughout the United States. The Study identified each Sports Venues logistics, capacity,
capability and willingness to place new Food Franchises into the their Sports Venue.
6
- 7. SPOrTrONS ®
Reaching Sports Fans in America™
Quality Control
The Sports Venue markets and sells
the Franchise Food Brand in a
stadium environment under the
standards required by each Brands
Franchise Agreement and quality
control standards;
Wholesale
The Sports Venue purchases at
wholesale all supplies and
products as required by each
Franchise Agreement;
Options
The Franchise Companies have the
option of building out and/or self‐
operating unique location(s) or
kiosk(s) within the Sports Venue;
Royalties
The Sports Venue compensates the
Franchise Company standard
Royalty Fee. This in itself makes
each Sports Venue profitable.
Additionally, the use of media
assets drive local retail sales;
We’re an aggressive and hard working, high energy, no-nonsense Company that is committed to
operating at the highest levels of service and technology so that our Strategic Partners, Founding
Subscribers and Advertisers have a major advantage in the marketplace.
SPORTS VENUES DESIRE TO
PARTICIPATE
IDEAS AND CONCEPTS ARE THE EXCLUSIVE INTELLECTUAL
PROPERTY OF SPORTRONS © 2015 (312) 436-0500
Sportrons study concluded that a majority of Sports Venues
desire to work with Winning Food Franchise Brands.
7
- 8. SPOrTrONS ®
Reaching Sports Fans in America™
ECONOMIC IMPACT
Revenue
Wholesale Royality Trademarks Local Retail
Expenses
Rent Utilities Insurance Taxes
Equiptment Communication Adminstration Employees
Program Fees Marketing Advertising
IDEAS AND CONCEPTS ARE THE EXCLUSIVE INTELLECTUAL
PROPERTY OF SPORTRONS © 2015 (312) 436-0500
Sportrons Implied Sponsorship recapture most Franchise Company buy-in dollars by directing these dollars
towards increasing brand power, marketing reach, product sales which generates overall revenue.
8
Zero Operating
Expense
- 9. SPOrTrONS ®
Reaching Sports Fans in America™
PARTNER OF SPORTS &
ENTERTAINMENT
Sportrons is proud of our new Sports Venue Strategic Franchise Placement Program as it
offers a cost effective and streamlined methodology for a Franchise to reach avid sports
fans across all sports; and in the venues that their teams call “home.”
Sportrons believes that there is still a significant opportunity for Franchise Companies in all
Sports Venues.
It would be a privilege for Sportrons to make Professional Sports Venues a reality for
Franchise Companies.
“We at Sportrons stand ready to show Franchise Companies what we will accomplish to
become a most valued strategic partner.”
Our dedication to service means we care about,
and respond to the needs of our Strategic Partners,
wherever we do business and that’s where performance counts.
IDEAS AND CONCEPTS ARE THE EXCLUSIVE INTELLECTUAL
PROPERTY OF SPORTRONS © 2015 (312) 436-05009
- 10. SPOrTrONS ®
Reaching Sports Fans in America™
THE POWER OF
SPORTRONS
SPORTRONS is a full service creative marketing agency that assists both Franchise Brands and
Sports/Entertainment Venues to fully develop and sell unique and state of the art media
assets. Elements of such media assets often include developing Franchise Placement
Programs for Strategic Sports Partnerships; new digital display media in sports and “Live”
Entertainment Venues; hospitality; interactive kiosks and branded concession items;
integration of social media; on-site activation and live broadcasts. Sportrons provides year-
round or limited-time solutions for product launches, campaigns, and brand awareness.
SPORTRONS created, developed and manages the Sportrons Network (Digital Video Sports
Network) which creates the ability for advertisers’ placement on the digital displays, LED’s
and TV screens in Sports Venues. Sportrons coverage includes both professional and college
sports in over 850 venues, 15 sports leagues and 25,000+ events, reaching 260+ Million Fans
annually.
We’re tough competitors. We continue to streamline our systems and resources and organize management and
support staff to provide our Strategic Partners, Founding Subscribers and Advertisers unequaled
high tech creative marketing services and performance.
IDEAS AND CONCEPTS ARE THE EXCLUSIVE INTELLECTUAL
PROPERTY OF SPORTRONS © 2015 (312) 436-050010
We Bring Brands to Sports™