This document outlines several marketing campaign strategies using Foursquare check-ins. It suggests creating brand pages and tips for locations associated with a brand. It also proposes designing badges that reward users for checking into certain venues to increase awareness and loyalty. Photo check-ins are encouraged to further spread brand visibility through social media. The goals are to boost brand awareness, reach new customers, and increase customer loyalty.

2.  Check in a place
 Create a place
 Enter a tip for a place
 Follow brands and friends
 Earn a badge
 Include photo your check in

3.  Purpose:
› Brand Awareness
› Reaching New Customers
 Foursquare Features:
› Check in (in Airports)
› Earn a Badge

4.  Create a Anadolu Jet Page
 Create Tips about Airports that A.J. flys

5.  Anadolu Jet Creates a Badge that
people who check in 5 different airport
that Anadolu Jet flys will earn

6.  When somebody shows the badge, will
earn 50% discount for any flight in Turkey

7.  Brand Awareness on Airports for
Foursquare users
 Catching possible new costumers thanks
to the discount given

8.  Purpose:
› Brand Awareness
› Increase Loyalty
 Foursquare Features:
› Check in (Different Type of Venues)
› Add Photo to check in

9.  Determine different types of places
 For ex.
› A school campus
› A restaurant or Bar
› A square
› A beach
› A shopping center

10.  Define a cooper specific award like
special KeyRing or Mouse
 Announce that FourSquare users who will
check in these different type of venues
with photo of his/her Cooper will earn
the award

11.  Increase communication with old
customers
 Increase loyalty to the brand
 When Cooper owners attend the
campaign, they will spread different
Cooper photos on Social Media

12.  Purpose:
› Brand Awareness
› Word of Mouth
 Foursquare Features:
› Check in (Brand Defined Venues)
› Add Photo to check in
› Earn a Badge

13.  Determine five different points in a city
 Define these points on FourSquare as
new Venues
 Put Special Marks on these places with
the logo of the brand and the name of
the campaign

14.  Tell people everybody who checks in all
special Camper points with a photo they
step in the special mark will win a Gift
Card for Camper Stores

15.  Brand Awareness
 Catch new customers with Gift Card
 With every check in a photo with
Camper logo will spread to Social Media