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Foursquare
Foursquare is a social networking website and mobile app that allows users to check-in at various locations and earn points and badges. Launched in 2009, it has over 33 million users worldwide. Users can check-in to venues using the mobile app or website and share check-ins on social media. The app tracks mayorships of places and offers special discounts to users from brands. It integrates with social networks like Facebook and Twitter and has users in over 50 countries.
Foursquare
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- 4. Launched - March 11, 2009 Headquarters - NewYork City, New York , USA Users - 33 million Area served - Worldwide Employees - approx. 100 Website - foursquare.com Type of site - Social Networking Available in - English, German, French, Indonesian, Italian, Korean, Portuguese , Russian, etc
- 6. Dennis Crowley Co-Founder, CEO BornJune 19, 1976 American Internet entrepreneur Naveen Selvadurai Co-Founder Born January 27,1982 American Internet entrepreneur
- 7. How does itwork? Visit foursquare website : www.foursquare.com
- 8. Fill an onlineform to join and get a free account
- 9. Download the foursquareapp for your mobile and search for the places you want to visit
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- 11. CHECK-IN Users "checkin" at venues using the foursquare application by selecting from a list of venues the application locates nearby. Users can choose to have their check-ins posted on their accounts on Twitter and Facebook.
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- 13. Integration • Foursquare integrateswith Twitter and Facebook platforms • Add friends from Gmail, Twitter, Facebook (using Facebook Connect)
- 14. SWOT ANALYSIS STRENGTHS Cost advantage Effectivecommunication Innovation Online growth Unique products WEAKNESSES Weak management team Weak monetization / revenue model Web client service is poor OPPORTUNITIES Emerging markets & expansion abroad Innovation Product and services expansion VC investments & funding THREATS Competition Product substitution Private life protection
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