Foursquare is a social networking website and mobile app that allows users to check-in at various locations and earn points and badges. Launched in 2009, it has over 33 million users worldwide. Users can check-in to venues using the mobile app or website and share check-ins on social media. The app tracks mayorships of places and offers special discounts to users from brands. It integrates with social networks like Facebook and Twitter and has users in over 50 countries.

1. By
Y.SRINIVAS

2. TAGLINE

3. What is

4. Launched
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March 11, 2009
Headquarters
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New York City, New York , USA
Users
-
33 million
Area served
-
Worldwide
Employees
-
approx. 100
Website
-
foursquare.com
Type of site
-
Social Networking
Available in
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English, German, French, Indonesian,
Italian, Korean, Portuguese , Russian, etc

6. Dennis Crowley
Co-Founder, CEO
Born June 19, 1976
American Internet entrepreneur
Naveen Selvadurai
Co-Founder
Born January 27,1982
American Internet entrepreneur

7. How does it work?
Visit foursquare website : www.foursquare.com

8. Fill an online form to join and get a free account

9. Download the foursquare app for your mobile and search for the places you want to visit

10. Platforms

11. CHECK-IN
 Users "check in" at venues using
the foursquare application by
selecting from a list of venues the
application locates nearby.
 Users can choose to have their
check-ins posted on their accounts
on Twitter and Facebook.

12. FEATURES
Scoring
Badges
Mayorship
Specials
Brands

13. Integration
• Foursquare integrates with
Twitter and Facebook
platforms
• Add friends from Gmail,
Twitter, Facebook
(using Facebook Connect)

14. SWOT ANALYSIS
STRENGTHS





Cost advantage
Effective communication
Innovation
Online growth
Unique products
WEAKNESSES
 Weak management team
 Weak monetization / revenue model
 Web client service is poor
OPPORTUNITIES
 Emerging markets & expansion
abroad
 Innovation
 Product and services expansion
 VC investments & funding
THREATS
 Competition
 Product substitution
 Private life protection

15. Visitors by Country

16. ANY QUERIES ?