Telco Churn Rate Analysis - AEDA Capstone Sook Yen Wong
Working with a team of tech-savvy data scientists, business analysts and IT engineers to develop a Capstone project presentation with Python, SQL, Data Storytelling and Tableau within 2 days! We managed to crack the code with data and provide ideas and solutions to better improve the churn rate for Telco!
This document provides a marketing proposal for McDonald's in 2015. It includes an agenda, background on McDonald's poor sales performance, a SWOT analysis, and opportunities for growth based on population projections. A competitive analysis of KFC and Burger King is presented. Research insights show consumers perceive McDonald's as unhealthy but still enjoy it. The proposal aims to re-ignite love for the brand by communicating that the food has been refined. A 3-phase communication plan is outlined using Jamie Oliver, digital contests, on-ground events, and emphasizing the satisfaction of "real food". The objectives are to increase sales 2% and change consumer perception of McDonald's.
Mandarin Oriental's "Fan Campaign" has generated 400% returns since its inception.
Find out how does this advertising strategy helps generate extravagant revenues for Mandarin Oriental :)
Media Planning with Marketing Mix ConsiderationSook Yen Wong
The document discusses key concepts in media planning including media terminology, criteria for media planning considerations, and methods for analyzing audience coverage and reach. Specifically, it defines terms like media planning, objectives, strategy, and vehicles. It also outlines factors for determining the appropriate geographic coverage, media mix, target audience, scheduling techniques, and balancing reach versus frequency based on creative, marketing, and budget aspects.
Smartphones have become indispensable to daily life in Malaysia. 57% of smartphone owners access the internet every day on their device and 62% never leave home without it. Smartphones have transformed consumer behavior, with mobile search, video, app usage and social networking being prolific activities. 90% of smartphone users use their phone while doing other things like listening to music. Smartphones also help users navigate the world - 94% look for local information on their phone and 90% take action as a result, such as making a purchase.
The document summarizes a CSR programme organized by Tzu Chi on 18 May 2014. It involved collecting old clothings and newspapers to recycle and donate supportive materials to those in need. LINs AD and team donated RM660, with RM560 going to Tzu Chi and RM100 to a weekly life release activity. The life release activity involves releasing thousands of fish and birds into the water weekly to give them a second chance at living. The programme aimed to teach participants about being environmentally friendly through recycling and appreciating what they have.
The CSR programme on May 18th 2014 had objectives to recycle old clothings and newspapers to provide support materials for those in need and remind staff to appreciate what they have. The Tzu Chi Recycling Center collected 660 items donated worth RM560 for Tzu Chi and RM100 for a life release activity. The programme taught participants to be eco-friendly by recycling, classify recyclable items, and understand the meaning of the life release practice.
This document provides an introduction to oxygen radicals and free radicals. It discusses:
1. The research areas involving free radicals, including redox chemistry, radiation exposure, nitric oxide radicals, DNA damage and repair, and more.
2. The sources of reactive oxygen species in humans, such as ionizing radiation, cigarette smoke, and neutrophils at sites of inflammation.
3. Some of the diseases associated with free radicals, like atherosclerosis, ischemia-reperfusion injury, cancer, and diabetes.
4. Methods of protecting against free radical injury, including the antioxidant defense system and antioxidants.
Telco Churn Rate Analysis - AEDA Capstone Sook Yen Wong
Working with a team of tech-savvy data scientists, business analysts and IT engineers to develop a Capstone project presentation with Python, SQL, Data Storytelling and Tableau within 2 days! We managed to crack the code with data and provide ideas and solutions to better improve the churn rate for Telco!
This document provides a marketing proposal for McDonald's in 2015. It includes an agenda, background on McDonald's poor sales performance, a SWOT analysis, and opportunities for growth based on population projections. A competitive analysis of KFC and Burger King is presented. Research insights show consumers perceive McDonald's as unhealthy but still enjoy it. The proposal aims to re-ignite love for the brand by communicating that the food has been refined. A 3-phase communication plan is outlined using Jamie Oliver, digital contests, on-ground events, and emphasizing the satisfaction of "real food". The objectives are to increase sales 2% and change consumer perception of McDonald's.
Mandarin Oriental's "Fan Campaign" has generated 400% returns since its inception.
Find out how does this advertising strategy helps generate extravagant revenues for Mandarin Oriental :)
Media Planning with Marketing Mix ConsiderationSook Yen Wong
The document discusses key concepts in media planning including media terminology, criteria for media planning considerations, and methods for analyzing audience coverage and reach. Specifically, it defines terms like media planning, objectives, strategy, and vehicles. It also outlines factors for determining the appropriate geographic coverage, media mix, target audience, scheduling techniques, and balancing reach versus frequency based on creative, marketing, and budget aspects.
Smartphones have become indispensable to daily life in Malaysia. 57% of smartphone owners access the internet every day on their device and 62% never leave home without it. Smartphones have transformed consumer behavior, with mobile search, video, app usage and social networking being prolific activities. 90% of smartphone users use their phone while doing other things like listening to music. Smartphones also help users navigate the world - 94% look for local information on their phone and 90% take action as a result, such as making a purchase.
The document summarizes a CSR programme organized by Tzu Chi on 18 May 2014. It involved collecting old clothings and newspapers to recycle and donate supportive materials to those in need. LINs AD and team donated RM660, with RM560 going to Tzu Chi and RM100 to a weekly life release activity. The life release activity involves releasing thousands of fish and birds into the water weekly to give them a second chance at living. The programme aimed to teach participants about being environmentally friendly through recycling and appreciating what they have.
The CSR programme on May 18th 2014 had objectives to recycle old clothings and newspapers to provide support materials for those in need and remind staff to appreciate what they have. The Tzu Chi Recycling Center collected 660 items donated worth RM560 for Tzu Chi and RM100 for a life release activity. The programme taught participants to be eco-friendly by recycling, classify recyclable items, and understand the meaning of the life release practice.
This document provides an introduction to oxygen radicals and free radicals. It discusses:
1. The research areas involving free radicals, including redox chemistry, radiation exposure, nitric oxide radicals, DNA damage and repair, and more.
2. The sources of reactive oxygen species in humans, such as ionizing radiation, cigarette smoke, and neutrophils at sites of inflammation.
3. Some of the diseases associated with free radicals, like atherosclerosis, ischemia-reperfusion injury, cancer, and diabetes.
4. Methods of protecting against free radical injury, including the antioxidant defense system and antioxidants.
Alibaba is one of the top internet company that shines in this digital age.
I learn that simplicity is the key when they work on their company culture.
Great learning from Jack Ma!
Alibaba has established a strong culture based on its mission, vision, and values. New employees attend an extensive orientation focusing on the company's mission to make business easy anywhere, vision of being the first choice for data sharing and having the happiest employees, and lasting 102 years. Strong shared values enable Alibaba to maintain its culture as it grows. Its six core values that guide operations are customer first, teamwork, embracing change, integrity, passion, and commitment.
The evolution of molecular hydrogen - A summarySook Yen Wong
Hydrogen shows potential as a novel medical therapy due to its antioxidant and anti-inflammatory properties. It can easily diffuse into tissues and organelles like mitochondria and nuclei. Studies show hydrogen reduces oxidative stress and improves conditions like diabetes, Alzheimer's, stroke, lung and heart disease. More research is still needed but hydrogen appears to be a promising and safe therapeutic approach for many human diseases involving oxidative stress.
Glutathione is a molecule produced naturally in the liver that acts as an antioxidant and immune system support. It helps remove toxins and reduces cellular inflammation and oxidative stress. Production of glutathione declines with age due to factors like diet, pollution, medications and stress. Supplementing with glutathione precursors like glycine, glutamate, and N-acetyl cysteine can help support glutathione production and provide benefits like improved mood, immune function, and detoxification.
The document discusses curcumin, a compound found in turmeric. It has been used in traditional Chinese and Indian medicine to treat various conditions like abdominal pain, digestive issues, and skin diseases. Modern research has shown curcumin has strong anti-inflammatory, antioxidant, and anti-cancer properties. It may help prevent or treat diseases like arthritis, Alzheimer's, heart disease, and cancer. New technologies have been developed to increase curcumin's absorption in the body and maximize its health benefits.
Mitochondria produce energy through respiration but also generate free radicals as byproducts. Free radicals can damage cells if their levels become too high. The body has natural antioxidant enzymes and hydrogen atoms that neutralize free radicals by accepting electrons and forming water. However, antioxidant levels decline with age, allowing free radical levels to rise. Drinking hydrogen-rich water produced through electrolysis can help supply hydrogen atoms to neutralize free radicals through various biochemical reactions, reducing oxidative stress and damage in the body. This may provide benefits such as improved blood sugar control, liver function, cholesterol, and inflammatory conditions.
Hydrogen is the world's oldest and most effective antioxidant for eliminating free radicals and oxidative damage in cells, which causes aging. The document discusses how hydrogen water generated by the Magicshake device can deliver hydrogen throughout the body to combat aging by neutralizing free radicals. It notes that hydrogen has been shown to provide health benefits at low concentrations and that drinking hydrogen water is a safe and effective way to obtain its anti-aging effects.
The document discusses the core ingredients in the Cello-Fix series of products. The products contain natural plant-based extracts like carbohydrates, proteins, lipids, and enzymes that are found to effectively maintain skin youthfulness. The ingredients are highly bioavailable due to a patented smart delivery system that allows for easy absorption and utilization of nutrients in the body. This delivery system labels molecules with signals to target specific areas. The products ensure ingredients are 100% plant-based and rare metals like gold, silver, and platinum are effectively metabolized by high-quality yeast culture to become bioavailable in the body.
The document summarizes the features and benefits of the iMist product. It combines semiconductor technology and design to create a portable, fashionable nano nebulizer. It can instantly convert solutions into nano-sized particles between 0.25-0.625 micrometers through 100k Hz ultrasonic vibrations. This allows for deep absorption of the solution into the skin's basal layer to nourish and replenish it. Regular use of iMist provides anti-aging benefits and results in healthy, radiant skin.
This document describes a skin serum product called Treasure Beauty Emas 24K. The 3 main points are:
1) The serum contains Pentavitin and essential rose oils which moisturize skin, brighten the face, remove pigmentation, promote collagen growth, and protect from oxidation.
2) It drives effective nutrient absorption and detoxifies skin from environmental pollutants.
3) Additional details about the product include that it is paraben-free, preservative-free, synthetic-free, and alcohol-free, and was not tested on animals. It is available for USD213 for 15ml.
This document appears to be marketing materials for a skincare product called Queen of Essence. It contains information about the product in three bullet points:
1) It produces internal skin moisture, helps cell growth, strengthens and repairs skin elasticity, and reduces wrinkles and premature aging.
2) It acts as an antioxidant agent.
3) It contains panthenol, yeast extract, various fruit extracts, glutathione, rose essential oil, and vitamin C without parabens, synthetic preservatives, alcohol, or animal testing. Contact information and the company website are also provided.
Offer letter for start-up companies - First Few Hires MatterSook Yen Wong
An impressive offer letter gives a new hire confidence to work and boost up their productivity unconsciously.
First impression always matter.
Some candidates would like to have their namecards and work desk ready on the first day of work.
Induction day at work is a common practice in larger MNC companies and has always help to decrease staff turn-over and attrition rate over time. Consider using an impressive offer letter that gives the candidate an irresistible offer for joining you, not your competitors!
Alibaba is one of the top internet company that shines in this digital age.
I learn that simplicity is the key when they work on their company culture.
Great learning from Jack Ma!
Alibaba has established a strong culture based on its mission, vision, and values. New employees attend an extensive orientation focusing on the company's mission to make business easy anywhere, vision of being the first choice for data sharing and having the happiest employees, and lasting 102 years. Strong shared values enable Alibaba to maintain its culture as it grows. Its six core values that guide operations are customer first, teamwork, embracing change, integrity, passion, and commitment.
The evolution of molecular hydrogen - A summarySook Yen Wong
Hydrogen shows potential as a novel medical therapy due to its antioxidant and anti-inflammatory properties. It can easily diffuse into tissues and organelles like mitochondria and nuclei. Studies show hydrogen reduces oxidative stress and improves conditions like diabetes, Alzheimer's, stroke, lung and heart disease. More research is still needed but hydrogen appears to be a promising and safe therapeutic approach for many human diseases involving oxidative stress.
Glutathione is a molecule produced naturally in the liver that acts as an antioxidant and immune system support. It helps remove toxins and reduces cellular inflammation and oxidative stress. Production of glutathione declines with age due to factors like diet, pollution, medications and stress. Supplementing with glutathione precursors like glycine, glutamate, and N-acetyl cysteine can help support glutathione production and provide benefits like improved mood, immune function, and detoxification.
The document discusses curcumin, a compound found in turmeric. It has been used in traditional Chinese and Indian medicine to treat various conditions like abdominal pain, digestive issues, and skin diseases. Modern research has shown curcumin has strong anti-inflammatory, antioxidant, and anti-cancer properties. It may help prevent or treat diseases like arthritis, Alzheimer's, heart disease, and cancer. New technologies have been developed to increase curcumin's absorption in the body and maximize its health benefits.
Mitochondria produce energy through respiration but also generate free radicals as byproducts. Free radicals can damage cells if their levels become too high. The body has natural antioxidant enzymes and hydrogen atoms that neutralize free radicals by accepting electrons and forming water. However, antioxidant levels decline with age, allowing free radical levels to rise. Drinking hydrogen-rich water produced through electrolysis can help supply hydrogen atoms to neutralize free radicals through various biochemical reactions, reducing oxidative stress and damage in the body. This may provide benefits such as improved blood sugar control, liver function, cholesterol, and inflammatory conditions.
Hydrogen is the world's oldest and most effective antioxidant for eliminating free radicals and oxidative damage in cells, which causes aging. The document discusses how hydrogen water generated by the Magicshake device can deliver hydrogen throughout the body to combat aging by neutralizing free radicals. It notes that hydrogen has been shown to provide health benefits at low concentrations and that drinking hydrogen water is a safe and effective way to obtain its anti-aging effects.
The document discusses the core ingredients in the Cello-Fix series of products. The products contain natural plant-based extracts like carbohydrates, proteins, lipids, and enzymes that are found to effectively maintain skin youthfulness. The ingredients are highly bioavailable due to a patented smart delivery system that allows for easy absorption and utilization of nutrients in the body. This delivery system labels molecules with signals to target specific areas. The products ensure ingredients are 100% plant-based and rare metals like gold, silver, and platinum are effectively metabolized by high-quality yeast culture to become bioavailable in the body.
The document summarizes the features and benefits of the iMist product. It combines semiconductor technology and design to create a portable, fashionable nano nebulizer. It can instantly convert solutions into nano-sized particles between 0.25-0.625 micrometers through 100k Hz ultrasonic vibrations. This allows for deep absorption of the solution into the skin's basal layer to nourish and replenish it. Regular use of iMist provides anti-aging benefits and results in healthy, radiant skin.
This document describes a skin serum product called Treasure Beauty Emas 24K. The 3 main points are:
1) The serum contains Pentavitin and essential rose oils which moisturize skin, brighten the face, remove pigmentation, promote collagen growth, and protect from oxidation.
2) It drives effective nutrient absorption and detoxifies skin from environmental pollutants.
3) Additional details about the product include that it is paraben-free, preservative-free, synthetic-free, and alcohol-free, and was not tested on animals. It is available for USD213 for 15ml.
This document appears to be marketing materials for a skincare product called Queen of Essence. It contains information about the product in three bullet points:
1) It produces internal skin moisture, helps cell growth, strengthens and repairs skin elasticity, and reduces wrinkles and premature aging.
2) It acts as an antioxidant agent.
3) It contains panthenol, yeast extract, various fruit extracts, glutathione, rose essential oil, and vitamin C without parabens, synthetic preservatives, alcohol, or animal testing. Contact information and the company website are also provided.
Offer letter for start-up companies - First Few Hires MatterSook Yen Wong
An impressive offer letter gives a new hire confidence to work and boost up their productivity unconsciously.
First impression always matter.
Some candidates would like to have their namecards and work desk ready on the first day of work.
Induction day at work is a common practice in larger MNC companies and has always help to decrease staff turn-over and attrition rate over time. Consider using an impressive offer letter that gives the candidate an irresistible offer for joining you, not your competitors!
Offer letter for start-up companies - First Few Hires Matter
Fountain of youth malay
1. Men ca ba r ke mu ng kin an ta np a pe nu
aa n
Me n c a p a i k e mu ng k in a n de ng a n
Fo u n t a in O f Yo u t h
•Pemulih keseimbangan listrik badan
•Pelindung kemusnahan kolagen daripada radikal bebas
•Aktifkan mechanisme restorasi kulit untuk menentang &
memperbaharui kulit
•Meningkatkan produksi kolagen & elastin
•Stimulasi fungsi restoratif semulajadi kulit
15ML USD249 PV129
•Memperbaharui tahap kekenyalan kulit
FOUNTA IN OF YOUT H
Se ru m Le st ar i Pl atin um
Mengandungi Pent avit in, Minyak Esse ntia l Ros &
Kom plek s Ema s – Protein
TANPA
PAR ABEN
TANPA
PEWANG I
SINTETIK
TANPA
ALKOHOL
TANPA UJIAN
TERHADAP
HAIWAN
www.illumenates.com
e-mel: info@illumenates.com
ILLUMENATES WORLDWIDE
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ZENITH CORPORATE PARK
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