Foundations for measuring your presence and visibility online

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This document discusses measuring online presence and visibility through analytics tools. It recommends starting with free tools like Google Analytics and FeedBurner to track metrics like traffic, referrals, search engine visits, comments, retweets, followers, and RSS subscriptions. The document advises monitoring metrics over time to see growth and make adjustments if numbers aren't increasing. It also provides some resources for learning more about analytics and measurement.

Technology

1 Foundations for measuring your presence and
visibility online
5/21/2010

2
5/21/2010 We are brands

•Yup. As soon you start a blog or
open Twitter a account

•If you do good things people will
interact with what you produce,
publish, create and share

• People will talk to you and
about you

3
5/21/2010 Measurement becomes important because?

• We want to know we’re doing
the right thing: our efforts are
contributing towards something
that is growing

• No hits, clicks, friends or
conversations? It’s time to
change the format!

4
5/21/2010

But lets be honest.

Measurement is not quite the Scarlett Johansson of advertising.

5
5/21/2010 Where to start?

• So many tools

• Soo much data

• Sooo many numbers

GAHH!
• What’s important?

7
5/21/2010 “The best things in life are free”

Janet was right

8
5/21/2010 Google Analytics

• Getting started is
easy

• If you don’t want to
mess with your footer
you can use widgets
supplied by
Wordpress or Blogger

15
5/21/2010 Things should be on the up

• Traffic

• Especially referrals and search engine traffic

• Look out for traffic from other blogs and social networks

16
5/21/2010 Interactivity

• Comments and pingbacks

• Retweets and @replys

17
5/21/2010 Number of friends

• RSS subscriptions

• Twitter followers

• Google connect

18
5/21/2010 Homework

• Keep spreadsheet and monitor your growth

• If you’re a massive geek set up a Daytum account

• Seeing all the information in one place paints a nice picture of
how well you’re doing

19
5/21/2010 More swotting

• Free Google Analytics training online

• Measurement books – hundreds on Amazon

• Things written by Avinash Kaushik

20

Thanks 
5/21/2010

You can wake up now

Dhiren Shingadia // @numetrick83 //

uba-kontrovasie.com

21
5/21/2010 Photos that I stole borrowed

http://www.onlinemathlearning.com/image-files/measuring-angles4.jpg

http://www-dse.ec.unipi.it/persone/ricercatori/Guerrazzi/Pictures/Data.jpg

http://www.sas.com/resources/screenshot/data-quality-1-full.jpg

http://blog.syracuse.com/news/2008/10/Janet_Jackson_NY131.JPG

http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600-
R/i+heart.jpg

http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600-
R/i+heart.jpg

http://blog.makezine.com/ddimg/tools.jpg

http://burbanklibrary.files.wordpress.com/2009/06/be-creative.jpg

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Foundations for measuring your presence and visibility online

1. 1 Foundations for measuring your presence and visibility online 5/21/2010

2. 2 5/21/2010 We are brands •Yup. As soon you start a blog or open Twitter a account •If you do good things people will interact with what you produce, publish, create and share • People will talk to you and about you

3. 3 5/21/2010 Measurement becomes important because? • We want to know we’re doing the right thing: our efforts are contributing towards something that is growing • No hits, clicks, friends or conversations? It’s time to change the format!

4. 4 5/21/2010 But lets be honest. Measurement is not quite the Scarlett Johansson of advertising.

5. 5 5/21/2010 Where to start? • So many tools • Soo much data • Sooo many numbers GAHH! • What’s important?

6. 6 5/21/2010 Lets start with the tools

7. 7 5/21/2010 “The best things in life are free” Janet was right

8. 8 5/21/2010 Google Analytics • Getting started is easy • If you don’t want to mess with your footer you can use widgets supplied by Wordpress or Blogger

9. 9 5/21/2010 • Up and ready in minutes

10. 5/21/2010 10 FeedBurner

11. 5/21/2010 11 BackTweets

12. 12 5/21/2010 Dashboard of your blog

13. 13 5/21/2010 Twitter tools

14. 14 5/21/2010 Now let’s talk numbers

15. 15 5/21/2010 Things should be on the up • Traffic • Especially referrals and search engine traffic • Look out for traffic from other blogs and social networks

16. 16 5/21/2010 Interactivity • Comments and pingbacks • Retweets and @replys

17. 17 5/21/2010 Number of friends • RSS subscriptions • Twitter followers • Google connect

18. 18 5/21/2010 Homework • Keep spreadsheet and monitor your growth • If you’re a massive geek set up a Daytum account • Seeing all the information in one place paints a nice picture of how well you’re doing

19. 19 5/21/2010 More swotting • Free Google Analytics training online • Measurement books – hundreds on Amazon • Things written by Avinash Kaushik

20. 20 Thanks  5/21/2010 You can wake up now Dhiren Shingadia // @numetrick83 // uba-kontrovasie.com

21. 21 5/21/2010 Photos that I stole borrowed http://www.onlinemathlearning.com/image-files/measuring-angles4.jpg http://www-dse.ec.unipi.it/persone/ricercatori/Guerrazzi/Pictures/Data.jpg http://www.sas.com/resources/screenshot/data-quality-1-full.jpg http://blog.syracuse.com/news/2008/10/Janet_Jackson_NY131.JPG http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600- R/i+heart.jpg http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600- R/i+heart.jpg http://blog.makezine.com/ddimg/tools.jpg http://burbanklibrary.files.wordpress.com/2009/06/be-creative.jpg

Foundations for measuring your presence and visibility online

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