The document discusses how a music video project uses camera techniques like different angles and dissolves to develop the storyline and convey meaning. Low angles are used to show one character's dominance over another shown from a high angle in an argument scene. An over-the-shoulder shot establishes who is writing a suicide note. Shadows and overlays are used symbolically. Cross dissolves allow the editing to flow with the slow music. Comparisons are made to real music products like magazines, albums, and digipaks in terms of typical layouts and elements included.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. Music Video

3. In order to convey the power that Jack has over Claire in this argument scene, we used different camera angles.Jack is shot from a low angle, which means that he dominates the camera, and in turn Claire and the audience……Whilst Claire is shot from a high angle, which shows her helplessness.

4. For our note writing scene, we made sure that we had an over-the-shoulder shot to establish who was actually writing it. We immediately followed this up by a close up of the note, where the audience can see about half of each of the 2 sentences, but it is clear what the note is intended for: a suicide note.We used the same camera shot for this computer scene, where Claire is reading through the abusive messages on Facebook.

5. The shadow we created on a white wall of Claire picking petals of a rose was used as we thought that this shot would be very symbolic. It is as if she is a ‘shadow of her former self’ and shows her isolation. The colours reflect her mood: grey and black = gloomy and troubled.We used an overlay in this shot as we found that it really shows the 2 sides of Claire in the video: dead and alive.We picked these 3 shots as neither were in colour and it almost looks as if the dead Claire is remembering how miserable her life was when she was alive and being bullied.

6. The use of cross dissolves was very important to the construction of our music video, as it enabled us make the editing flow with the pace of the slow music. If we had used cuts the video would seem very jumpy and would ruin the effectiveness and poignancy of the storyline.I think that the shot to the left is a very good example of a cross dissolve working very well. It fades from Claire’s dead face into Jack looking distressed and upset. This still shot I have captured reflects exactly how Jack is feeling: as if Claire lames him for her death and is watching over him, always there in his mind.

7. MagazineAdvert

8. Album titleBand nameRatings from music magazinesBand website and online downloadingStore where album is sold

9. Comparisons To A Real Media ProductOne main stand out imageBand website

10. Digipak

11. Photos taken from filming shots and stillsBarcodeTrack listingsCD on inside right panelAlbum and band name on front panel

12. Comparisons To A Real Media ProductPlain background coloursAlbum and band nameOne simple main photo