The document outlines a detailed format for creating a business plan for new ventures targeted at undergraduate participants, including sections on executive summary, business description, competitive and market analysis, marketing strategy, organizational structure, operations, and financial strategy. It emphasizes the need for a feasible plan with specific formatting and submission guidelines, including a page limit and font specifications. A presentation covering all aspects of the business plan is also required on the day of submission.

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Business Plan
FORMAT OF BUSINESS PLAN (NEW VENTURE)
FOR UG PARTICIPANTS
1. Executive Summary
2. Business Description:
· Innovative Product/Service
· Objective
· Reason for choosing the product/service
· Main features of your product/service
3. Competitive Analysis:
a) Existing Competitors­
b) Future Competitors:
· Strategy to compete with them
c) Business environmental conditions
4. Market Analysis:
· Targeted customers
· Your product/service USP
· Survival strategy
· Sales strategy
5. Marketing Strategy:
· Product/service
· Price
· Promotion
· Place
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2. 6. Organization(HR perspective):
· Hierarchy
· Competencies/ Experience
7. Operations/ Logistics:
· How do you deliver your product/service?
· After sale service
8. Financial Strategy:
· How much fund you require
· Rotation cycle of fund
· Fund allocation from where and why?
RULES AND REGULATIONS:
Ø Page limit : 8 ­ 10 pages
Ø Font type : Times New Roman
Ø Text Size : 12pt (Heading not more than 14pt)
Ø The Business Plan should be submitted in pdf format.
Ø Business Plan should be feasible.
Ø Downloaded and copied Business Plan will be rejected.
Ø The participant should submit the business plan with scanned copy of a
Certificate issued by the Director indicating his/her identity.
Ø On the day of presentation, the details should be presented using a PowerPoint
presentation, covering all points of the plan.
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