Forever 21 was founded in 1984 in Los Angeles by Korean immigrants Do Won Chang and Jin Sook Chang. It grew to over 700 stores worldwide by 2011, though filed for bankruptcy in 2019 and closed over 300 stores. Originally targeting the Korean American community, it expanded to men's and plus sizes clothing sold in stores and online. However, it faced numerous lawsuits over alleged copyright infringement and criticisms over some of its clothing slogans. Workplace safety issues and underpayment of suppliers were also controversies faced by the company.

1. Forever21
B9191570
CHENCHUCHU

2. 01 기업 개요

3. 장도원 · 장진숙 부부는 1981년 미국으로 이주
해 여러 일을 하다가 1984년 의류업인 패션 21
을 창업하였다.
2011년 기준으로 포에버21은 미국을 비롯해 영
국, 캐나다, 일본 등 전 세계에서 700여개 매장
을 운영하고 있다. 서울에도 명동과 홍대입구에
매장이 있다.
2019년 9월 29일 미국에 파산법 11조에 따른
파산보호 신청을 하였다. 미국 내 178개 매장을
비롯해 300개 이상의 매장을 폐업할 것이라고
밝혔다.
역사

4. Store count
Outside the United States, most of stores are franchised or, in
some markets, operated in joint ventures with a local partners.

5. 02 Success Story

6. Success Story -초기
Originally known as Fashion 21, the store
was founded in Los Angeles on April 16,
1984 by husband and wife, Do Won Chang
and Jin Sook Chang from South Korea.

7. Success Story -초기
The store is located at 5637 N. Figueroa
Street in the Highland Park district of Los
Angeles and is still in operation, bearing
the chain's original name. Designs similar
to those seen in South Korea were sold to
and targeted at the Los Angeles Korean
American community.

8. Success Story
In its first year in operation, sales totalled
$700,000 and, by 2013, there were more than
480 stores and a revenue of $3.7 billion. In
February 2014, Forever 21 generated a
revenue of $3.8 billion and in 2017, Forever
21 generated a revenue of $3.4 billion.

9. Success Story
Originally, Forever 21 only sold clothes for
women but later expanded to sell menswear.
Most Forever 21 stores now sell clothes for
men and women, including plus size clothing
for women. On its website, it also sells girls'
clothing and home/lifestyle products.

10. 03 회사가 당면한 문제

11. According to Forbes, 50 copyright violation
lawsuits have been placed against Forever
21. Diane von Fürstenberg sued the retailer
insisting it copied four of her dresses.
Gwen Stefani, Anna Sui and Trovata are
among the designers who have also taken
action against the retailer. During the
Trovata case in May 2009, the jury agreed
with Trovata. The two sides reached a
settlement.
Copyright controversies

12. YOUR TEXT HERE
On 8 January 2015, Canadian media reported
on a local, family-owned business in Richmond,
British Columbia, Granted Clothing, whose
designer noticed that their sweater designs
had been stolen and mass-produced for sale
on Forever 21's website. In April 2015, both
parties resolved the matter on "amicable
terms", settling out of court.
Copyright controversies

13. YOUR TEXT HERE
Forever 21's clothing has been criticized in the
media due to the slogans printed on some of
its shirts. The Daily Mail, The Huffington Post
and others insisted that the company was
"…pushing a Christian agenda" because it sold
tops with phrases such as "Holy", "Love, peace,
faith, hope, Jesus", and "Thank God".
Other controversies

14. YOUR TEXT HERE
In July 2014, the U.S. Department of Labor's
Occupational Safety and Health Administration
(OSHA) recommended fines in excess of
$100,000 for three different retail locations in
Northern New Jersey and Manhattan for
"serious safety hazards" for which they had
been cited since 2010.
Employee relations and safety

15. YOUR TEXT HERE
After the Labor Department found that some of
Forever 21's suppliers had violated various
federal laws on wages and record keeping, a
subpoena was ordered in August 2012. U.S.
District Court Judge Margaret Morrow ordered
Forever 21’s compliance after the retailer
failed to provide the documents. The retailer
claimed that it tried to meet with the Labor
Department and that it had provided the
requested information.
Employee relations and safety

16. YOUR TEXT HERE
출처
https://en.wikipedia.org/wiki/Forever_21
https://dwz.cn/4jUrsTJd?u=ce463bda572075ee
http://baijiahao.baidu.com/s?id=1643184839833818644&wfr=spider&for=pc
http://baijiahao.baidu.com/s?id=1646086263696013913&wfr=spider&for=pc
http://www.linkshop.com.cn/web/archives/2019/433211.shtml
http://www.cyzone.cn/article/559439.html

17. THANK YOU !