Created in the 1970s as a women's clothing store in Philadelphia called Free People, it was renamed Urban Outfitters and expanded into a chain when it found success. A wholesale line called Free People was also created and sold in department stores. While Urban Outfitters was highly successful, the first Free People boutique opened in 2002. Today there are 77 Free People boutique locations in the United States selling bohemian clothing, accessories, swimwear and intimates. The document examines Free People's social media presence and number of posts on various platforms over a one week period in June.

1. Case Study By Emily Frandsen

2.  Created by Dick Hayne in the 70’s, Free People
was a clothing store in Philadelphia, catering to
women in their twenties.
 When success grew he opened a second store
and renamed the chain Urban Outfitters.
 To expand even more a wholesale line was
created, called Free People, and was bought in
department stores and boutiques throughout the
country.
 Urban Outfitters was immensely successful on its
own, so in 2002 the first Free People boutique
opened.

3.  Today, the United States
has 77 Free People
boutique locations.
 Their merchandize
includes:
 Bohemian/Indie
Clothing
 Accessories
(Jewelry, Bags, Tech
Covers, Home Decor)
 Swimwear
 Intimates

5.  Facebook : 1,003,558 likes
 Twitter : 127,203 Followers
 Tumblr : N/A
 Vimeo : N/A
 Pinterest : 159,423 Followers
 YouTube : 13,498 Subscribers
 Instagram : 738,347 Followers
We are going to have a more in depth look at Free
People’s Twitter, Youtube and Instagram accounts.

6. Twitter YouTube Instagram
Sunday 6 0 0
Monday 15 0 4
Tuesday 13 0 5
Wednesday 19 0 5
Thursday 20 0 5
Friday 13 1 4
Saturday 9 0 1
The graph represents the number of posts Free People made on each social media
outlet within one week (June 23rd-29th).