Foop is a unique engagement platform that helps Brands, Distributors, and Retailers to Connect, Promote and Transact between themselves and directly with their Customers. It's the first networking platform for consumers to engage with the brands directly.

2. • An inherent and natural network existing in the retail industry
Manufacturer > Distributors > Wholesalers > Retailers/Dealers > Consumers
• Multiple layers; engagement flows downstream
• Absence of Two-way engagement, no upward engagement
• Results in deficiencies & inefficiencies
The Business,
the Market
Manufacturer Distributors Wholesalers Retailers Consumers

3. The
Problem
• No awareness, no visibility
Who are my retailers? Where are they? How many? Do they buy / stock my
product? How much? Timely Delivery? Am I losing any sales to stock outs?
How many consumers? Who are they? Where are they? How much do they buy and
at what frequency?
• No medium, no communication
Delays in message to recipient; No two way communication, no retailer feedback
(What’s selling? What’s not? Timely delivery etc.), Consumer feedback?
• Inadequate info, inadequate control
Leakages: schemes, offers & incentives – Correct beneficiary? Correct quantity?
Correct value? Price to retailer, wholesaler? Unauthorised sales? procurements

4. The
Opportunity
• Get on a platform that makes your channel and consumers to engage
with you as and when they want to
• Get your channels also to be on board the platform
• Always know the precise contact profile of your channel, updated by
themselves
• Send your invoices digitally and have it accessible any time by you
and your channel
• Get to know your retailers who buy from wholesalers/other sources
• Share new product information without meeting them
• Let them place orders even during non-beat days

5. The
Solution
FOOP
• A unique Retail Engagement opportunity for all the stakeholders in the retail
industry to network - from the brands through the distribution chain including
retailers to the consumers on a single platform, which enables one to:
Connect
• Stakeholders (Brands, CFAs, Stockists, Distributors,Wholesalers,
Retailers & Consumers) can all identify & reach out to each other
Promote
• Schemes, Offers, Incentives can be communicated and
executed seamlessly with flexibility while remaining nimble
Transact
• Order, buy, sell, deliver from / to each other, track delivery/people
Et al in one place

6. The
next step
Join the Foop network
Register your business on Foop
Add your products
Create your offers
Add or ask your channel to join
START ENGAGING
Start doing more!

7. Benefits
galore
Communicate & Engage directly
• With your known retailers
• With your unknown retailers
• With consumers
• Get feedback directly from retailers and consumers
Reduce / eliminate leakages
• Send Offers, Schemes, incentives to the correct beneficiary,
in the correct quantum, at the correct time
• Correct pricing to the correct buyer
• Tackle undercutting
Have visibility, information on
• Product movement
• Scheme & offer performances
• Performance tracking
• Information required for forecasting
Compress time to market
• Create offers that can be specific even to just 1 retailer
• Start getting orders from your retailers directly without meeting them
• Launch offers, schemes and incentives in as little as One minute

8. Start getting more!