Foodnation is currently alpha testing version 1.0 of their hybrid mobile app. They plan to begin beta testing in August 2011 and launch nationally in September on their website and mobile app. They are finalizing integration with data partners for their mobile application. Foodnation is also partnering with Church Farm to build an e-commerce and m-commerce site as a case study to implement nationally to help farms increase production and supply directly to local communities. They are seeking additional partnership opportunities including cross-branding, creative uses of technologies like QR codes and push notifications, and food data partnerships.

1. Foodnation update
May-July 2011
Contact:
Louise Campbell
louise@food-nation.co.uk
@food_nation
M:07985606047

2. Currently Alpha testing v1.0
hybrid app cross platform
● Built by Earthware.co.uk
● Beta testing August 2011
● National launch - website
and mobile app September

3. Foodnation mobile application
Finalising data partners integration
Please contact: Louise Campbell for farm and food data partnerships opportunities
louise@food-nation.co.uk
@food_nation
m: 07985606047

4. Foodnation m-commerce Beta site
Partnership with Church Farm, Ardeley, will allow us to
build a consumer faced m'place and case study to implement nationally.
Would your farm business like to increase production and supply direct to
your local community. Get in touch for ecommerce and m-commerce
opportunities to reach new customers with a Foodnation partnership:
Louise Campbell
louise@food-nation.co.uk
@food_nation
M:07985606047

5. Cross-branding partnership opportunities:
at every customer touchpoint, app, web and
veg box delivery.

6. What Next?
● Creative use of QR codes ● GS1 local food data base
● Push technology ● Geo Tagging
● Ideas to allows farms to 'own ● Geo-fencing
their market' [loyalty] ● Allowing farms to reach
new customers in their area
● Land Cover Map (LCM) Agricultural
and Food mapping
● Other food data partnerships