Customer Insights for Business. Success in Asia.

1. Business
Success in
in Asia
Customer
Insights for
Erica
van
Lieven

2. BUSINESS SUCCESS in Asia

3. 9/10 consumers
want to collaborate
with brands
BUSINESS SUCCESS in Asia

4. BUSINESS SUCCESS in Asia

5. COMMUNITIES
RESEARCH
4 KEY ASPECTS
BUSINESS SUCCESS in Asia

6. BUSINESS SUCCESS in Asia

7. Evaluation of the
IKEA catalogue 2013
BUSINESS SUCCESS in Asia

8. From offline focus
groups to online
communities
#5 reasons
BUSINESS SUCCESS in Asia

9. #1 Snapshot of Reality
BUSINESS SUCCESS in Asia

10. #2 Standard evaluation tools
#1 Snapshot of Reality
BUSINESS SUCCESS in Asia

11. Customers
Potential customers
Lapsed customers
N=50-­150
#3 Limited range of participants
#2 Standard evaluation tools
#1 Snapshot of Reality
BUSINESS SUCCESS in Asia

12. #4 Internal stakeholders not involved
#3 Limited range of participants
#2 Standard evaluation tools
#1 Snapshot of Reality
BUSINESS SUCCESS in Asia

13. BUSINESS SUCCESS in Asia

14. Understanding the
urban parent
Understanding
the urban parent
BUSINESS SUCCESS in Asia

15. BUSINESS SUCCESS in Asia

16. BUSINESS SUCCESS in Asia

17. Evaluating
Package Innovations
BUSINESS SUCCESS in Asia

18. BUSINESS SUCCESS in Asia

19. The role of the moderator is more
important in Asian markets
BUSINESS SUCCESS in Asia

20. Adapt your approach when
managing communities in Asia
Motivations
Topics & challenges
Moderator role
BUSINESS SUCCESS in Asia

21. BUSINESS SUCCESS in Asia

22. Identifying
Sleeping problems
BUSINESS SUCCESS in Asia

23. Sleep Well
Community
wEEK CONNECTION
SLEEPING
HABITS
HEALTH
AND
WELL-­‐BEING
IN
CHINA
SLEEPING
PROBLEMS
REVIEW
SOLUTIONS
PHILIPS
BRAND
AND
SOLUTIONS
BUSINESS SUCCESS in Asia

24. Technique
Consumers as culture
experts
BUSINESS SUCCESS in Asia

25. 360° view of the Catalogue
Holistic view – More # & diversity
Relevant product
innovations
Mobile : Contextual & personal
information
Fine-­tuned packaging concepts
Local by default
BUSINESS SUCCESS in Asia
Use co-­researchers for sensitive topics

26. THANK YOU!
Questions?
linkedin.com/in/ericavanlieven
@erica_dfirst
erica.vanlieven@directionfirst.com
Erica Van Lieven (Direction First)
Managing Director