SlideShare a Scribd company logo
I created and executed the digital marketing
campaign for an event with the American
Marketing Association and Food Network. Michael
Smith, Senior VP of Marketing, Creative, and Brand
Strategy of Food Network was the guest speaker.
Note: some of the images are no longer available in this presentation.
• This email
marketing
campaign kicked
off what was a
tremendously
successful and
exciting event
slide 1 of 3
• We promoted an
early bird pricing
special with a link
to our Eventbrite
ticket purchasing
/registration site.
slide 2 of 3
• Our event
partners were
featured in the
email.
• Media Mix gave
studio tours
during the event.
• Chef Kevin Oppici,
of Kevin’s Thyme,
was cooking live
and discussing his
recipes with
guests.
slide 3 of 3
New Jersey American Marketing Association
To Host Brand Building Seminar And Networking Event
With Food Network
• Bergen-Passaic, NJ (1888PressRelease) October 27, 2009 - The New Jersey
Chapter of the American Marketing Association (NJAMA) announced a brand
building seminar and networking event scheduled to take place November
11. Michael Smith, Senior Vice President of Marketing, Creative and Brand
Strategy at Food Network, will provide an insider's look at the dynamic
evolution of this powerful brand which is widely recognized as a provider not
only of quality lifestyle information, but also entertainment. Read the Rest
PRESS RELEASE (1888PressRelease)
Registration Page on Eventbrite
• Read the entire registration page here.
Facebook Photos
Event Tweets and Linkedin Posting
slide 1 of 2
• This Event Recap
email was sent to
event attendees,
plus all NJ
Association
members and
the prospects.
slide 2 of 2
• …Attendees were
sampling foods at
grazing tables,
taking tours
through the TV
studio, sipping
wines, and
listening to the
wisdom of
Michael Smith.
Thank you from Kevin’s Thyme
Event Success!
• This event was extremely successful for the AMA – we received
so many terrific comments from customers that night and
significant positive feedback in our market research!

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Community Skills Building Workshop | PMI Silver Spring Chapter | June 12, 2024
 

Experiential_marketing_strategy_and_communications_with_Food Network

  • 1. I created and executed the digital marketing campaign for an event with the American Marketing Association and Food Network. Michael Smith, Senior VP of Marketing, Creative, and Brand Strategy of Food Network was the guest speaker. Note: some of the images are no longer available in this presentation.
  • 2. • This email marketing campaign kicked off what was a tremendously successful and exciting event slide 1 of 3
  • 3. • We promoted an early bird pricing special with a link to our Eventbrite ticket purchasing /registration site. slide 2 of 3
  • 4. • Our event partners were featured in the email. • Media Mix gave studio tours during the event. • Chef Kevin Oppici, of Kevin’s Thyme, was cooking live and discussing his recipes with guests. slide 3 of 3
  • 5. New Jersey American Marketing Association To Host Brand Building Seminar And Networking Event With Food Network • Bergen-Passaic, NJ (1888PressRelease) October 27, 2009 - The New Jersey Chapter of the American Marketing Association (NJAMA) announced a brand building seminar and networking event scheduled to take place November 11. Michael Smith, Senior Vice President of Marketing, Creative and Brand Strategy at Food Network, will provide an insider's look at the dynamic evolution of this powerful brand which is widely recognized as a provider not only of quality lifestyle information, but also entertainment. Read the Rest PRESS RELEASE (1888PressRelease)
  • 6. Registration Page on Eventbrite • Read the entire registration page here.
  • 8. Event Tweets and Linkedin Posting
  • 9. slide 1 of 2 • This Event Recap email was sent to event attendees, plus all NJ Association members and the prospects.
  • 10. slide 2 of 2 • …Attendees were sampling foods at grazing tables, taking tours through the TV studio, sipping wines, and listening to the wisdom of Michael Smith.
  • 11. Thank you from Kevin’s Thyme
  • 12. Event Success! • This event was extremely successful for the AMA – we received so many terrific comments from customers that night and significant positive feedback in our market research!