How health trends are impacting food & nutritional products or services
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This presentation on health trends was used to inspire the food and nutritional industry into becoming more patient/client focused.
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How health trends are impacting food & nutritional products or services
- 1. ARE IMPACTING HOW health trends food & nutritional ChristopheJ@insites.eu THE PATIENT IS NO LONGER patient PRODUCTS or SERVICES
- 2. THE PATIENT IS NO LONGER patient
- 3. Hello, I’m Christophe I am a health nerd, a basketball freak & a design fool @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 4. 2017 Top 5 most innovative marketing research agency of the world 170 staff members complemented with 130 research professionals from our Global Moderator Network Our vision of contemporary marketing is evangelized through our best-selling books Proud to work for +30% of the world’s global brands InSites Consulting. A pioneer in market research. We have been cheered by the industry with more than 25 international awards 44 4 INSITES Consulting New York London Sydney Rotterdam Ghent Düsseldorf Timisoara
- 5. WE BRING IN YOUR the patient meeting room @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 6. THE PATIENT IS NO LONGER patient
- 7. @cjauquet THE PATIENT IS NO LONGER patient ‘Patient’ able to remain calm and not become annoyed when waiting for a long time or when dealing with problems or difficult people Christophe Jauquet
- 8. @cjauquet THE PATIENT IS NO LONGER patient ‘Patient’ able to remain calm and not become annoyed when waiting for a long time or when dealing with problems or difficult people Christophe Jauquet
- 9. @cjauquet THE PATIENT IS NO LONGER patient #Patientjourneys Christophe Jauquet
- 10. @cjauquet THE PATIENT IS NO LONGER patient APPOINTMENTS WAITING ROOM DIAGNOSIS Christophe Jauquet
- 11. @cjauquet THE PATIENT IS NO LONGER patient BETTER THAN our health WE MANAGE our car Christophe Jauquet
- 12. THE chatbot WILL SEE YOU NOW @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 13. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 14. @cjauquet THE PATIENT IS NO LONGER patient ‘Patient’ able to remain calm and not become annoyed when waiting for a long time or when dealing with problems or difficult people Christophe Jauquet
- 15. @cjauquet THE PATIENT IS NO LONGER patient ‘Patient’ able to remain calm and not become annoyed when waiting for a long time or when dealing with problems or difficult people Christophe Jauquet
- 16. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 17. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 18. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 19. @cjauquet THE PATIENT IS NO LONGER patient
- 20. @cjauquet THE PATIENT IS NO LONGER patient
- 21. @cjauquet THE PATIENT IS NO LONGER patient
- 22. @cjauquet THE PATIENT IS NO LONGER patient BETTER THAN our health WE MANAGE our car Christophe Jauquet
- 23. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 24. Patients want healthcare to be more… P Popular Pragmatic (omni-) Present Patient-centric PersonalizedParticipative Preventive Persuasive Predictive @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 25. @cjauquet THE PATIENT IS NO LONGER patient ‘Patient’ able to remain calm and not become annoyed when waiting for a long time or when dealing with problems or difficult people Christophe Jauquet
- 26. THE PATIENT IS NO LONGER patient
- 27. @cjauquet THE PATIENT IS NO LONGER patient ‘Patient’ One who receives medical attention, care, or treatment. Christophe Jauquet
- 28. @cjauquet THE PATIENT IS NO LONGER patient ‘Patient’ One who receives medical attention, care, or treatment. Christophe Jauquet
- 29. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 30. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 31. @cjauquet THE PATIENT IS NO LONGER patient Informed Empowered Active Connected Engaged Christophe Jauquet
- 32. @cjauquet THE PATIENT IS NO LONGER patient actively manage PATIENTS WANT TO THEIR own health Christophe Jauquet
- 33. “It’s my damn body” @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 34. @cjauquet THE PATIENT IS NO LONGER patient “Life comes with many challenges. The ones that should not scare us, are the ones we can take control of.” “My Medical Choice” NYT Angelina Jolie, 2013 Christophe Jauquet
- 35. @cjauquet THE PATIENT IS NO LONGER patient Hippocrates Christophe Jauquet
- 36. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 37. @cjauquet THE PATIENT IS NO LONGER patient ‘Patient’ One who receives medical attention, care, or treatment. Christophe Jauquet
- 38. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet
- 39. @cjauquet THE PATIENT IS NO LONGER patient -1 ILLNESS 0 HEALTHY +1 Happiness Christophe Jauquet
- 40. @cjauquet THE PATIENT IS NO LONGER patient Beauty Energy Balance Enjoy (15-30 yr) (30-45 yr) (45-60 yr) (+60 yr) Christophe Jauquet
- 41. @cjauquet THE PATIENT IS NO LONGER patient HEALTHCARE Christophe Jauquet
- 42. FoodSleep @cjauquet THE PATIENT IS NO LONGER patient Activity Christophe Jauquet
- 43. @cjauquet THE PATIENT IS NO LONGER patient ‘Patient’ One who receives medical attention, care, or treatment. Christophe Jauquet
- 44. THE PATIENT IS NO LONGER patient
- 45. @cjauquet THE PATIENT IS NO LONGER patient #NoMoreWaiting #BetterServices #HealthManagement People are actively managing their health to be(come) happy. Four different trends show the increasingly popularity. Patients expect being serviced as good as in any other industry. Healthcare is lagging behind in servicing the patients’ needs. Healthcare is often characterized by long periods of waiting. This is the biggest patient need within the industry. Christophe Jauquet PATIENT NEEDS
- 46. ARE IMPACTING HOW health trends food & nutritional ChristopheJ@insites.eu THE PATIENT IS NO LONGER patient PRODUCTS or SERVICES
- 47. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet HEALTH TRENDS #Health-things #Health-’I’-zation #Priv-health-cy #Inform-health-ion #Health-fie People are open for healthy services in all things, or each industry. People want a personal approach. It’s about me. People want to share health data for more health control. People want to have relevant & clear health information. People want to make a personality statement.
- 48. @cjauquet THE PATIENT IS NO LONGER patient 2nd most important measure to maintain physical health Most popular health app 2nd most important reason to buy a wearable #Health-things #Health-I-zation #Priv-health-cy #Inform-health-ion #St-health-ement
- 49. @cjauquet THE PATIENT IS NO LONGER patient Obvious health cues #Health-things #Health-I-zation #Inform-health-ion #St-health-ement
- 50. @cjauquet THE PATIENT IS NO LONGER patient It needs to look good #Health-things #Inform-health-ion #St-health-ement
- 51. @cjauquet THE PATIENT IS NO LONGER patient Activity equivalent labelling (UK) #Health-things #Inform-health-ion
- 52. @cjauquet THE PATIENT IS NO LONGER patient Australian food labelling #Health-things #Inform-health-ion #St-health-ement
- 53. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet Soylent – Complete nutrition in easy to use formats #Inform-health-ion #St-health-ement
- 54. @cjauquet THE PATIENT IS NO LONGER patient Nutritional Supplements #Health-I-zation #Inform-health-ion #St-health-ement
- 55. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet #Health-I-zation #Priv-health-cy #Inform-health-ion #St-health-ement Takecareof - Personalized Nutritional Supplements
- 56. Pearl butter – Super-food based foods @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet #Health-things #Health-I-zation #St-health-ement Reviv - IV nutrient therapies
- 57. Pearl butter – Super-food based foods @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet #St-health-ement #Health-things
- 58. Health Ade – Super-food based drinks @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet #St-health-ement #Health-things
- 59. Dr John’s THRIVE+ – Super-food based lollipops #St-health-ement #Health-things @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet #Inform-health-ion
- 60. Avobar – an avocado based restaurant @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet #St-health-ement #Health-things
- 61. Nima – a technology driven portable gluten tester @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet #Health-I-zation #Priv-health-cy #Inform-health-ion #St-health-ement
- 62. Cuptime – a technology driven hydration indicator @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet #Health-I-zation #Priv-health-cy #Inform-health-ion #St-health-ement
- 63. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet #Health-I-zation #Inform-health-ion #St-health-ement
- 64. @cjauquet THE PATIENT IS NO LONGER patient Christophe Jauquet Habit – DNA based personalized nutrition solution #Health-I-zation #Priv-health-cy #Inform-health-ion #St-health-ement
Editor's Notes
- Appointments Waiting room diagnosis
- To help out the over-stretched healthcare system in China, web services company Baidu has created a medical assistant chatbot. The AI-powered bot, named Melody, is designed to discuss issues with patients, collate their symptoms and recommend a course of action that has been verified by a doctor, which might be to make an appointment or wait out a cold at home. Melody is integrated into the Baidu Doctor app, which already allowed patients to book appointments and send messages to their physicians. But the incorporation of the chatbot has reduced the amount of time doctors need to spend discussing patient’s basic information. Currently, the bot is only available in China, but Baidu is looking to expand into different markets. Making it public / The Chinese healthcare system struggles to cope with high public demand for its services. As Baidu’s chief scientist Andrew Ng told Fast Company: ‘Health care is cheap so people go in to see a doctor if they have a minor cold… That means that people who are in need of a doctor’s attention may not get it.’ The Melody chatbot helps to relieve the pressure by gathering all the basic information digitally, so the doctors have to waste less time speaking to patients who don’t need medical attention. Every diagnosis is still made or checked by a doctor, the bot’s deep learning capabilities are only there to expedite the process. Ubiquitous tech / Baidu is considered to be the Google of China, and is, at its roots, a search engine, but technology companies are prone to encroaching into other sectors. We have seen startups like Your.MD create services similar to Melody, but, by integrating the service into its wider offering, Baidu proves it’s not only med-dedicated startups that can contribute to this area. This development will also give us a chance to see how bots like these perform on a grand scale. While startup versions like Your.MD have the potential to attract a large audience, Baidu is already a household name all over China, giving Melody a good chance of being able to interact with and learn from a huge number of patients. ------------------------------ Baidu has launched Melody, an AI-powered conversational bot designed to provide relevant information to doctors to assist with recommendations and treatment options. Melody incorporates advanced deep learning and natural language processing (NLP) technologies developed by Baidu. Melody integrates with Baidu Doctor, an app that Baidu launched in China in 2015. Andrew Ng, chief scientist, Baidu, said: “Melody is designed to help both doctors and patients. By focusing on the medical-assistant vertical, we’ve built a conversational bot that can give highly-customized and situation-appropriate responses to a patient’s query.” “As Melody has more conversations, it will also learn and keep getting better,” added Dr. Ng. “This is just the start of a much larger, AI-driven transformation of the healthcare industry.” Wei Fan, senior director in Baidu’s Big Data Lab, commented: “With Melody, our goal is to provide patients with an online experience that is close to a human conversation. We believe this natural type of interaction will help patients feel more comfortable with their doctors and result in a more beneficial patient-doctor relationship.” “The new AI-based medical assistant functionality in Baidu Doctor will increase doctor productivity and enable patients to get quicker answers to their health-related questions,” said Zheng Li, general manager of Baidu’s Medical Services Business Unit. ------------------------------------------------------- Chinese internet giant Baidu has announced that it has signed a deal with a leading insurer to set up a joint venture to sell car insurance. Baidu will partner with China Pacific Insurance Co (CPIC) on the new JV which will see both companies combine the strengths of both companies to become a major player in the Chinese market. This is not the first time Baidu have dipped their toes in the insurance market after a joint venture was signed with Allianz last year. Search giant Baidu, German insurer Allianz and Asian Hillhouse Capital Group have formed a joint venture to offer targeted online insurance, South China Morning Post reported, citing a statement from the companies. This new venture, Bai An, aims to expand the domestic market for digital insurance products, in which many traditional property and life insurance companies have yet to participate. "It’s about offering insurance products that cover scenarios generated by everyday internet use," -----------------------------------------------------
- 2014/10 These days you've got more computing power in your pocket than was available to astronauts on the Apollo 8 as it headed for the moon in 1969
- 7:31-23:21 221 tasks 3h16 2015
- service
- safety
- fresh
- Research: patients wants more information. Want to understand. They want to make an impact on their disease and life. Alternative medication Food therapy or diet. Second opinions.
- The embodiement of physical perfection: fierce, wilde, beauty…. The embodiement of “It’s my body” trend; STEP 1: information STEP 2: co-decision - Mastectomy STEP 3: Sharing 75% increase in sales Myriad Genomics. Mastectomy
- The ancient Greek physician HIPPOCRATES, regarded as the father of medecine, made lasting understanding of many diseases, and the critical need for professionalism in medicine. Knowing for keeping his fingernails at precise length, he requested physicians to be well groomed, kind to their patients and to maintain high integrity. In his famous Hippocratic Oath, the code of professional ethics in medicine, he ordained that learnings only can be shared with other who have made the oath. However, he was also the father of “medical paternalism” => writing that physicians should hide most things from the patients. Including the patient’s future or present condition. Futher: deadly silent on patient-physician relation: the burden should remain with the physician, as patients are not capable of understanding and managing. Research: patient-physician dialogue => want patient services.
- One of the most trustyworthy brand in the health business Walgreen’s shift from being about sickness and convenience to being a health and wellness community partner, by empowering the most under-utilized asset: the pharmacist. ‘The pharmacist was an under-utilised asset,’ explains Andrew Waldeck, senior partner at Innosight, a consultancy hired by the brand to aid its transformation. ‘They’re the second most trusted clinician behind a primary care doctor.’ But instead of engaging with patients, these highly trained medication experts spent most of their time in the back-end of the store dealing with paperwork and insurance companies. With IDEO, Walgreens built a whole new store template around the pharmacist. These so-called ‘Well Experience’ outlets have the pharmacist sitting at a low desk in the middle of the pharmacy, instead of barricaded behind a high counter at the back. A ‘health guide’ consultant armed with an iPad now walks around the shop floor to answer questions about products and services. Customers can visit an express refill station to quickly pick up online prescriptions. They can also get vaccinations or blood pressure readings in a private room. This new model has been rolled out to 900 branches across the US, with each outlet tailored to meet the specific needs of its neighbourhood. For instance, in communities where there is a higher prevalence of HIV or diabetes, Walgreens’ pharmacies are adapted to help patients fight or manage those particular diseases. According to the brand, pharmacists in the new format stores spend four times longer interacting with patients. To make its experts even more valuable, Walgreens also enabled pharmacists to perform additional clinical services. When its flu shots programme launched in 2006, it had to lobby government to allow pharmacists to administer the vaccination. Walgreens is now the largest private provider of flu shots in the US and offers 17 different immunisations. Last year it gave 7.8 million injections and reports that a third of all immunisations took place during off-peak hours (evenings, weekends and holidays), when most doctors’ offices are closed.
- Oxygen tanks prevent people from smoking in their hospital rooms, but people lit up in plenty of other places. Staff and visitors smoked in cafeterias, men smoked in the waiting room while their wives went into labor, and patients had hospital staff push them outside in a wheelchair for a quick smoke. Hospital doctors often would ignore the fact that a patient smoked, and instead deal with what they considered to be the "real" problem for which the patient was admitted, says Bronson Frick, associate director for the American for Nonsmokers' Rights. Though separate smoking rooms were later created, a 1986 report by the surgeon general revealed the effects of secondhand smoke on patients, creating what Frick calls the "beginning of the end" of allowing any smoking on hospital campuses. "The evolving mindset is that you have to treat the whole patient," he says. Mayo Clinic was the first hospital to ban smoking on its entire campus about a decade ago, and hospitals in North Carolina became smoke-free before any other state, Frick says. Now at least 3,658 U.S. health care facilities, or about 50 percent, are 100 percent smoke-free on campus grounds, according to data collected by Americans for Nonsmokers' Rights.
- 10-15% of someone’s health status is related to the health service The rest is individual behavior
- Gen Y: Life = health & wellness Gen X: Life + exercise + diet Babyboomer: Life + diet Generational expert
- Insights => we can help you. Prevention.
- Inhealthfull Intellighealth Healthformation Inform-health-ion Priv-health-cy Health-vrywhere
- Rock health consumer survey data. WEIGHT LOSS N° 1 APP 50million downloads 2nd reason to buy a wearable 2nd measure to maintain physical health.
- packaging
- UK based
- Habit is a science-based, personalized nutrition solution to help you eat with confidence and feel your best. https://habit.com/
- Reactive Pro-active Seasonal Stress Diet Intensive Minor complaints “Pure” Zero Gluten Zero Artificial Sweeteners Zero Artificail colors Zero Hydrogenated Fat
- Automatically track nutrients in the food - Dietsensor
- Habit is a science-based, personalized nutrition solution to help you eat with confidence and feel your best. https://habit.com/