George Bernard Shaw said that food is the sincerest form of love. The document then discusses food as a commodity, good, service and experience. It also discusses television shows about food like MasterChef and Adam Richman's Man v. Food challenges, as well as popular food destinations covered in National Geographic magazines. The culinary world has seen innovation through fusion cooking and chefs introducing new methods across countries. Celebrity chefs have risen to prominence globally and changed the language used to discuss food preparation.